Anheuser-Busch has jumped
into the spirits business with the formation of a wholly owned subsidiary
called Long Tail Libations Inc., based in St. Louis. The company will
develop, test and market distilled spirits, including the new Jekyll &
Hyde, a concept that combines two bottles of different spirits intended to
be mixed as a single drink. Jekyll is said to be a 60-proof red-colored,
wild berry flavor, while Hyde is an 80-proof black licorice flavor. The
product is being tested in Columbia, Mo.; Denver; Las Vegas and Orlando,
New global division for Pernod Ricard
Pernod Ricard has formed
Malibu-Kahlúa International to handle
its new Malibu Rum, Kahlúa coffee liqueur and Tia Maria coffee
liqueur businesses. The unit will be housed at the former Allied Domecq
office complex in Westport, Conn., and will employ approximately 70 people.
In addition, the company says it will be the flagship unit for Pernod
Ricard’s global liqueur and cordials business.
The company named Simon Hunt, former head of marketing
and innovation at Allied Domecq Spirits North America as chief executive
officer of the new division. Thierry Pourchet will serve as chief financial
officer; Cyril Claquin as senior vice president of marketing; Julius
Criscione as vice president of operations; Harold Gorman as senior vice
president and general counsel; Janice Jarrett as vice president of human
resources; and Sandrine Ricard as vice president of communications. BI
PepsiCo realigns beverage management
PepsiCo announced a number of changes for its Pepsi-Cola North America
and Pepsi-QTG (Quaker, Tropicana, Gatorade) Canada businesses. Pepsi-QTG
Canada President Tom Bené has returned to PCNA in Purchase, N.Y., as
senior vice president of sales and system transformation, while Dave
Burwick was tapped to succeed Bené as president of Pepsi-QTG Canada.
Cie Nicholson was promoted to senior vice president
and chief marketing officer at PCNA to fill Burwick’s vacancy. And
Meena Mansharamani has been appointed to the newly created position of
senior vice president of innovation and insights. The new post will include
consumer research, product and package innovation and the identification of
new opportunities. BI
I want to hear from you. Tell me how we can improve.
Beverage Industry’s December issue highlights five beverages brands that are “shooting for the moon” in terms of innovation. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more!