Taster’s Voice
Our test group of competitive swimmers and their coach liked the concept of Gatorade Endurance Formula, and indicated they would be inclined to purchase such a drink after an intense workout or competition. Overall, they thought the flavor was a little more diluted than regular Gatorade, and the high tech package graphics were a hit.
Pumped up Gatorade
PepsiCo’s Gatorade
division has introduced Gatorade Endurance Formula, a new specialized
sports drink for intense workouts. The product contains twice the sodium
(200 mg.) and three times the potassium (90 mg.) of regular Gatorade as
well as chloride, calcium and magnesium. Not intended for the casual
athlete, the new formula is designed to replace the fluids and electrolytes
lost in sweat during longer, more intense activity such as all-day
tournaments or training for marathons or competitions. Like traditional
Gatorade, the formula contains 6 percent carbohydrates. The product is
available nationwide in 32-ounce bottles and 50.2-ounce instant mix
containers. Flavors include Lemon-Lime, Orange and Fruit Punch, and it
retails for $1.69 per bottle.
Here’s the skinny…
Package
“It’s cool.” — Laura
“The package is appealing to the eye.”
— Johanna
“I like the package.” — Jenna
“Great.” —
Kathleen
Taste
“It tasted a little watery, but if I were
working out a long time, I’d appreciate that.” — Laura
“It’s pretty good.” — Kathleen
“Pretty good, but a little watery.” — Johanna.
“It’s good.” — Jenna
Would you buy it (or ask your parents to buy it)?
“Yes, I would buy it.” — Jenna
“I would ask my parents to buy it so I could
drink it after swimming.” —
Kathleen
“I would ask them to buy it.” — Johanna
Last call
“I like that they’re heading more toward
intense athletes than the average person because the average person
doesn’t need all the sodium and carbs.” — Laura