With college campuses
teeming with students and sporting events that entice fans to show their
school spirit while kicking off the new school year, underage drinking at
universities inevitably hits the news. It’s no surprise then that
alcohol-banning activists have recently decided to focus on college
athletics as a way to squash the situation. If the activists have their
way, alcohol producers could be seeing a big change in how they support
schools, and college athletic departments could be forced to seek funding
from other sources, according to a recent report on CNN.com.
Alcohol companies advertising on college sports
broadcasts accounted for $50 million in revenue last year, and that’s
not including direct sponsorship dollars that beverage companies shelled out to be a part of collegiate games. According to
statistics cited in the report, 45 percent of Division 1A schools depend on
alcohol-related advertising. The Center for Science in the Public Interest
and the Center on Alcohol Marketing and Youth are lobbying hard, with the
help of former University of Nebraska football coach U.S. Rep. Tom Osborne
(R-Neb.), among other football coaches, to get universities to cut
financial ties to alcohol companies.
While activists believe the ban on alcohol advertising
will decrease drinking problems, trade groups protest that the majority of
college students are in the target legal-drinking-age audience.
I do agree that the college athletic departments
should consider alternative ways to raise money. However, as one consultant
stated in the report, it’s hard to imagine a ban on alcohol
advertising during professional sporting events, making a ban during
college games fruitless.
Oktoberfest is upon us and it’s only September.
BI is at a loss to explain that discrepency, but we figure it gives us more
time to sample all the special Oktoberfest brews. Can’t make it to
Munich, but looking for a taste of Munich? Try Hacker-Pschorr Original
Oktoberfest or Paulaner’s Oktoberfest Marzen. They are two of only
six beers served by regulation at Munich’s Oktoberfest, and you can
sample them right here in the comfort of your own home or favorite corner
tavern. For a homegrown brew to celebrate the occasion, there’s Sam
Adams Octoberfest beer. It’s a traditional German-style lager,
full-flavored with a balance of sweet malt and spiciness from the classic
Hallertau and Tettnang Bavarian noble hops.
The French have taken the ‘recycle, reuse,
renew’ message to new heights, as only they can, with the launch of a
limited-edition Krug pen by Omas. The pens are fashioned from retired
French Oak casks that held Krug Champagnes from 1969 until 2002. Each
cylindrical-shaped pen has a platinum-plated 18-carat gold nib with the
distinctive “K” of the House of Krug and solid silver
finishings. Anytime a pen is referred to as a “writing
instrument” you know it’s going to be dear; this is no
exception. The fountain and roller ball pens will be available for $990 and
Coke: the movie
No deal has been struck, but talks are reportedly
underway to make a film version of a book called “The Real Thing,
Truth and Power at the Coca-Cola Co.” Rather than being an insider
tell-all, the book was written by a New York
Times reporter who covered the company from
1997 to 2000 and wrote about its somewhat tumultuous goings on. Speculation
has already begun on which movie stars would get which roles – Daft,
Goizueta, Ivester, Keough... We’ll leave it to your imaginations.
Surely, being beverage aficionados, BI readers heard
about the beer-guzzling black bear in Washington State last month. But for
those who may have missed the story while vacationing, here’s a quick
synopsis — a thirsty black bear downed 36 cans of beer and was
discovered sleeping it off in a campground. This was a discerning
bear… at least where beer is concerned. After drinking two cans of
Busch beer, the ursine drinker switched to a local brew, Rainier Beer, to
quench the rest of his thirst. The bear was relocated after being lured to
a trap using doughnuts and two cans of Rainier Beer.
As a result of his antics, the hops-loving bear has
been adopted as the unofficial mascot of the Pabst Brewing Co.’s
Rainier Beer. To formalize the arrangement, Rainier Beer launched a contest
to name the bear. More than 800 suggestions were submitted through the
beer’s Web site – the winner, fittingly, is
I want to hear from you. Tell me how we can improve.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.