Tampa Convention Center • Tampa, Fla.

Tuesday, Sept. 28, 2004

7:30am – 5: 00pm Registration Open

8:30am – 9: 45am Educational Session: All You Need To Know About Starting or Maintaining a Successful Bottled Water Business!

8:00am – 11:00am IBWA Technical Committee Meeting

8:00am – 4:00pm National Dairy Sales & Marketing Meeting (MilkPEP day)

9:00am – 10:30am IBWA Membership Committee Meeting

10:00am – 11:30am Educational Session: Bottled Water Industry Outreach for Change: All Politics Is Local

11:00am – 12:30pm IBWA State Association Presidents Committee Meeting

12:30pm – 2:15pm Educational Session: The Changing Landscape of the Bottled Water HOD Business - Roundtable Discussions

12:30pm – 1:15pm Educational Session: Drinking Water Quality Regulation - A Look toward the Future

12:30pm – 2:00pm IBWA Education Committee Meeting

12:30pm – 2:30pm IBWA Communications Committee Meeting

1:30pm – 2:15pm Educational Session: Bottled Water Quality Reports

1:00pm – 5:00pm Drinking Water Research Foundation Golf Tournament

2:30pm – 3:45pm Educational Session: Managing Change: A Bottled Water Industry Exclusive!

2:30pm – 5:00pm Educational Session: Bottled Water 101

3:00pm – 5:00pm IBWA Convention/Awards Committee Meeting

4:00pm – 5:00pm Educational Session: Project Management and Productivity

Wednesday, Sept. 29, 2004

7:00am – 9: 00am IBWA Executive Committee Meeting (closed)

7:00am – 5:00pm Registration Open

8:00am – 10:00am IBWA Government Relations Committee Meeting with a presentation by Dr. Keith Eschleman on the “Impact on Groundwater Resources from Bottled Water Production”

8:00am – 8:50am Educational Sessions: Grow, Merge or Sell? How to Survive Beverage Industry Consolidation

8:00am – 8:50am Educational Session: What's New In Beverages - A Worldwide Overview

8:00am – 8:50am Educational Session: RFID Business Case and Strategy Development: Assessing the Potential to Deliver Tangible Business Benefits

8:00am – 8:50am Educational Session: Foodservice Beverage Trends:Tapping into the Opportunity

8:00am – 9:45am Educational Session: Regulatory Compliance under FDA's Bioterrorism Rules

8:00am – 4:00pm National Dairy Sales & Marketing Meeting (DMI day)

9:00am – 9:50am Educational Session: New Developments in Packaging - Glass

9:00am – 9:50am Educational Session: Market Trends and Developments in Bottled Water

9:00am – 9:50am Educational Session: Health & Wellness Product Development - A Case Study

9:00am – 9:50am Educational Session: Merchandising Part I: The Road to Merchandising Excellence

9:00am – 11:00am IBWA Supplier Committee Meeting

10:00am – 10:50am Educational Session: Optimizing Space in the Dairy Case

10:00am – 10:50am Educational Session: Hispanic Beverage Purchase Patterns

10:00am – 10:50am Educational Session: New Drink Concepts

10:00am – 10:50am Educational Session: Functional Beverage Megatrends: Catching the Wave

10:00am – 10:45am Educational Session: Your Test Data Is Talking to You - Do You Hear It?

10:00am – 11:00 am Educational Session: What's New at the Drinking Water Research Foundation?

11:00am – 12:00pm BevExpo General Session: Snap Judgements - The Snapple Story

12:00pm – 1:30pm International Dairy Foods Association Board of Directors Meeting

12:00pm – 5: 00pm Exhibit Hall Open

1:00pm – 2:00pm Drinking Water Research Foundation Closed Session

2:00pm – 3:00pm Drinking Water Research Foundation Open Session

2:00pm – 4:00pm Joint MIF/NCI/IICA Board of Directors Meeting

3:00pm – 5:00pm ICBWA International Council Meeting

3:30pm – 5:00pm IBWA Packaging Subcommittee Meeting

5:00pm – 6:00pm Welcome Reception

6:30pm – 9:30pm IDFA Board Reception & Dinner

Thursday, Sept. 30, 2004

7:00am – 5: 00pm Registration Open

8:00am – 8:50am Educational Session: New Developments in Packaging - Can

8:00am – 8: 50am Educational Session: Merchandising Part II: Market Impact Teams

8:00am – 8:50am Educational Session: Sanitation & Hygiene Best Practices in European Beverage Plants

8:00am – 8:50am Educational Session: Beverage Vending - Changing Market Dynamics

8:00am – 12:00pm National Dairy Sales & Marketing Meeting (DMI day)

9:00am – 9:50am Educational Session: Beverage Trends II: Market Intelligence

9:00am – 9:50am Educational Session: The Boom in Low-Carb Beverages

9:00am – 9:50am Educational Session: Health Benefits of Dairy

9:00am – 10:30am National Cheese Institute Annual Business Meeting and Board of Directors Meeting

9:00am – 12: 00pm IBWA General Session & Annual Business Meeting

10:00am – 10:50am Educational Session: Adapting to the Changing Face of Beverage Distribution

10:00am – 10:50am Educational Session: Challenges for Improvement in Current and Future Beverage Operations

10:00am – 10:50am Educational Session: Back to School with Milk

10:00am – 12:30pm Educational Session: Improved Plant Efficiencies through Smart Engineering

11:00am – 11:50am Educational Session: New Developments in Packaging - Paper

11:00am – 11: 50am Educational Session: Analyzing Market Influences on the Demand for Milk

11:00am – 12:30pm International Ice Cream Association Annual Business Meeting & Board of Directors Meeting

12:00pm – 5: 00pm Exhibits Open

1:00pm – 2:30pm Milk Industry Foundation Annual Business Meeting & Board of Directors Meeting

1:00pm – 2:30pm Educational Session: A Review Session for CPOs and Potential CPOs

2:30pm – 4:00pm IBWA Virus/Microbial Subcommittee Meeting

7:00pm – 11:00pm IBWA Chairman's Banquet

Friday, October 1, 2004

7:30am – 5:00pm MilkPEP Board of Directors Meeting

7:30am – 12:00pm Registration Open

8:00am – 10:00am IBWA Board of Directors Meeting

8:00am – 12:00pm Exhibits Open

8:30am – 9:30am Educational Session: Validating and Verifying Your HACCP Plan and Program

8:30am – 9:20am Educational Session: Regulatory Update for Milk & Juice Processors

8:30am – 9:45am Educational Session: Creating a Mini-Business Plan by Route

8:30am – 11:30am IBWA CPO Exam

9:30am – 10:20am Educational Session: New Developments in Packaging - PET

9:45am – 10: 45am Educational Session: Mold and Algae Report 2004

10:00am – 11:00am Educational Session: Making a Buyer Call

10:30am – 11:20am Educational Session: Dairy Ingredients: How to Maximize the Opportunity for Functional Beverage Development