Carb-counters turn juice sales sour
Carb-counters turn juice sales sour
In response to the growing number of low-carb dieters, Old Orchard Brands, Sparta, Mich., launched a new addition to its existing line of Low Carb juices — Light Grape Juice. The grape juice, launched in January, joins five Old Orchard Light products — Apple, Apple Kiwi Strawberry, Apple Cranberry and Apple Raspberry — that have 75 percent less sugar, carbohydrates and calories compared to other fruit juices.
Refrigerated juice sales
BRAND | DOLLAR sales |
% change vs.prior year |
Market share |
Tropicana Pure Premium Orange Juice | $1,417,592,000
|
2.79 |
32.21 |
Minute Maid Premium Orange Juice | $544,217,100
|
-10.36 |
12.37 |
Private Label Orange Juice | $517,480,500
|
-9.90 |
11.76 |
Florida’s Natural Orange Juice | $276,841,000
|
-5.34 |
6.29 |
Sunny Delight | $215,369,200
|
-4.93 |
4.89 |
Dole Blended Fruit Juice | $114,199,200
|
-11.63 |
2.59 |
Tampico Fruit Drink | $113,729,600
|
0.38 |
2.58 |
Simply Orange Orange Juice | $112,123,100
|
76.04 |
2.55 |
Minute Maid Premium Fruit Drink | $89,423,620
|
-2.24 |
2.03 |
Tropicana Pure Premium Blended Fruit Juice | $78,763,500
|
-8.61 |
1.79 |
Category total | $4,401,079,000
|
-2.04 |
100.00 |
Source: Information Resources Inc. Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending Dec. 28, 2003.
Frozen juice salesBrand |
Dollar
sales |
% change vs. prior year |
Market share |
Private Label Orange Juice Concentrate | $118,801,200
|
-15.23 |
19.31 |
Minute Maid Premium Orange Juice Concentrate | $93,158,680 |
-12.59 |
15.14 |
Minute Maid Premium Lemonade Limeade Concentrate | $38,786,230 |
-7.76 |
6.30 |
Bacardi Cocktail Mixes | $35,963,840
|
-7.73 |
5.85 |
Welch’s Drink Cocktail Concentrate | $29,909,500
|
-8.24 |
4.86 |
Minute Maid Orange Juice Concentrate | $29,795,990
|
-13.14 |
4.84 |
Private Label Lemonade Limeade Concentrate | $29,175,740
|
-12.18 |
4.74 |
Welch’s Grape Juice Concentrate | $26,888,560
|
-9.19 |
4.37 |
Private Label Drink Cocktail Concentrate | $17,694,280
|
-19.25 |
2.88 |
Private Label Apple Juice Concentrate | $15,200,130
|
-14.50 |
2.47 |
Category total | $615,180,000 |
-13.25 |
100.00 |
Source: Information Resources Inc. Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending Dec. 28, 2003.
Welch’s also unveiled three new additions to its 100% White grape juice line, adding White Grape Cherry, White Grape Strawberry and White Grape Berry late last fall.
Dollar |
% change vs. |
Market |
|
Brand | sales
|
prior year |
share |
Ocean Spray Cranberry Cocktail/Juice Drink | $374,706,100
|
-6.12 |
10.00 |
Private Label Apple Juice | $228,131,200 |
5.82 |
6.09 |
Libby’s Juicy Juice Fruit Juice Blend | $176,473,600 |
1.22 |
4.71 |
Welch’s Grape Juice | $173,610,900 |
17.25 |
4.63 |
Private Label Cranberry Cocktail Juice Drink | $154,636,700 |
-6.62 |
4.13 |
Hawaiian Punch Juice Drinks | $125,336,500 |
17.24 |
3.34 |
V8 Tomato Vegetable Juice Cocktail | $115,371,500 |
19.47 |
3.08 |
TROPICANA TWISTER SS BOTTLED FRUIT DRINKS | $102,614,200 |
-8.03 |
2.74 |
Mott’s Apple Juice | $76,946,580 |
-8.94 |
2.05 |
Tree Top Apple Juice | $70,135,900 |
-0.13 |
1.87 |
Category Total | $3,747,291,000
|
1.45 |
100.00 |
Source: Information Resources Inc. Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending Dec. 28, 2003.
To raise awareness, Florida citrus industry officials mounted a counterattack on efforts to repeal the tariff, pledging to spend $7 million in the fight using cash obtained via a voluntary 1-cent tax on each box of oranges, said George Austin, chairman of the Florida Citrus Mutual tariff oversight committee. The money has been used to hire legal representation and create a statewide media campaign encouraging Floridians to learn how the state economy could be impacted if the tariff were repealed.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!