Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!

Healthier Options Make Juice Sales Juicier

July 1, 2005

Healthier Options Make Juice Sales Juicier

Last year, the juice segment was bruised by the “low-carb” movement, which saw carb-conscious dieters turn away from juices in favor of lower sugar alternatives. While most major juice brands now have a line designed to appeal to low-carb dieters, the low-carb bubble has burst.
But juice manufacturers that committed to the low-carb movement are turning lemons into lemonade by tweaking their products to court not just the remaining carb-conscious consumers, but also those who have a general interest in good health. This strategy seems to be working. Refrigerated juices and juice drinks turned in a 0.3 percent increase in sales for the year ending June 12, 2005, which is improved from the more than 2 percent the category was down last year. Bottled juices and aseptic juices both have seen a decrease in sales – down -1.8 percent and -4.3 percent, respectively.
Top bottled juices by brand
Brand Dollar Sales % Change Vs. Prior Year Market Share % Change Vs. Prior Year
Ocean Spray Cranberry Cocktail/Juice Drink$314,980,600-5.39.1-0.3
Private Label Apple Juice$198,880,4000.45.80.1
Libby’s Juicy Juice Fruit Juice Blend$182,201,0006.95.30.4
Welch’s Grape Juice$138,560,900-13.84.0-0.6
Private Label Cranberry Cocktail/Juice Drink$128,025,000-3.13.70.0
V8 Tomato/Vegetable Juice/Cocktail$120,289,600-1.03.50.0
Hawaiian Punch Fruit Drink$99,589,180-15.12.9-0.4
Ocean Spray Light Cranberry Cocktail/Juice Drink$73,616,15013.42.10.3
Tropicana Twister Fruit Drinks$69,311,210-21.02.0-0.5
Mott’s Apple Juice$67,035,880-1.01.90.0
Category Total$3,453,712,000-1.8    
Source: Information Resources Inc., Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending June 12, 2005
New health-conscious products that helped turn the juice category around include Pepsi-Cola North America’s portfolio of 100 percent juices and its new line of 50 percent juices called Dole Lights. New Dole Lights are lower in calories and carbohydrates and contain half the sugar of regular juices. Sweetened with sucralose, Dole Lights qualify for PepsiCo’s “Smart Spot” health label. Additionally, Tropicana, which added Light ‘N Healthy with Pulp to its Light ‘N Healthy juice line, partnered with Weight Watchers to put the Weight Watchers Points value on the packaging.
Global juice drink sales(millionS of dollars)
Subsector 2004 Forecast
2005
Fruit/vegetable juice$93,107.1$96,498.2
100% juice$52,084.1$53,323.1
Nectars (25-99% juice)$15,998.1$16,859.4
Juice drinks (up to 24% juice)$24,225.4$25,502.5
Fruit-flavored drinks (no juice content)$799.5$813.2
Source: Euromonitor International, 2005
Apple & Eve, Port Washington, N.Y., weathered the low-carb craze partly because of its 100-percent juice contents. Earlier this year, the company introduced a new line of Tropicals 100 percent juice blends to complement the company’s existing lineup of 100 percent apple juices and cranberry juice blends. Each Tropicals variety – Strawberry Passion Mango, Orange Tangerine, Pineapple Orange Banana and Mango Passion – contains 100 percent of the RDI for vitamin C and the juices contain no added sweeteners.
Welch’s, Concord, Mass., recognized its consumers’ concerns over health and wellness with its Light line. Welch’s Light White Grape, Light Grape and Light White Grape Peach Juice Cocktails have 70 calories per serving and deliver vitamin C and 10 percent of the recommended daily intake for calcium. For those who may be especially conscious of their sugar, carbohydrate or caloric intake, Welch’s Light Juice Cocktails are sweetened with Splenda.  
Cadbury Schweppes’ answer to health-conscious consumers was to release Mott’s Plus – a new line of fortified juices and drinks. Mott’s Plus for Kids’ Health, available in Apple Grape and Apple Punch, is 100 percent juice and is fortified with 100 percent of the recommended daily allowance of vitamin C, 10 percent of vitamin A and 10 percent of calcium. Cadbury Schweppes also added Mott’s Plus Light, a new apple juice beverage made for adults. The product has half the calories and sugar of regular 100 percent apple juice and is fortified with a full day’s supply of vitamin C. Mott’s Plus Light contains 50 percent juice and is sweetened with Splenda.
Adding another marketing point to its 100 percent juice blends, Ocean Spray, Lakeville-Middleboro, Mass., will introduce a new line of Organic 100 percent Juice Blends this fall. Without any added preservatives, sugars or artificial flavors, Ocean Spray’s organic juices are available in three 100 percent juice flavors: Cranberry, Cranberry Blueberry and Cranberry Raspberry. All Ocean Spray Organic 100 percent Juice Blends are certified USDA Organic and carry the seal. Ocean Spray also will be rolling out a new all-natural product line this fall that includes Ocean Spray 100 percent Pure Unsweetened Cranberry Juice.
Already in the organic juice market, Uncle Matt’s Organic added Uncle Matt’s Organic 100 percent Pure Florida Orange Juice, Calcium + Vitamin D, to the lineup. The not-from concentrate juice is made from a blend of Hamlin and Valencia oranges, is flashed pasteurized and contains 30 percent of the recommended daily intake of calcium and 25 percent of vitamin D per serving – as much as a glass of milk. According to the company, it is the first vitamin D-fortified orange juice in the organic segment.
In an attempt to appeal to older youth by bringing them the taste of Hi-C Blast in a package they prefer, Coca-Cola North America released a single-serve package of Hi-C Blast in a 12-ounce plastic bottle multi-pack. The move is consistent with the brand’s strategy to increase the appeal of the Hi-C Blast brand to teens. BI
Top boxed juice drinks by brand
Brand Dollar Sales % Change Vs. Prior Year Market Share % Change Vs. Prior Year
Capri Sun$332,848,900-3.840.50.2
Kool Aid Jammers$88,248,6600.410.70.5
Hi C$77,408,910-13.59.4-1.0
Libby’s Juicy Juice$67,084,6909.28.21.0
Minute Maid Coolers$44,908,510-14.35.5-0.6
Hi C Blast$25,738,710-20.33.1-0.6
Capri Sun Fruit Waves$20,841,040397.02.52.0
Minute Maid Premium$18,038,200-0.92.20.1
Minute Maid$17,977,080-15.82.2-0.3
Hi C Sour Blast$14,335,110163.71.71.1
Category Total$822,382,000-4.3    
Source: Information Resources Inc., Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending June 12, 2005
Top refrigerated juices by brand
Brand Dollar Sales % Change Vs. Prior Year Market Share % Change Vs. Prior Year
Tropicana Pure Premium Orange Juice$1,144,871,000-5.229.2-1.7
Private Label Orange Juice$412,168,300-5.410.5-0.6
Minute Maid Premium Orange Juice$401,724,500-8.010.3-0.9
Florida’s Natural Orange Juice $245,277,6004.76.30.3
Sunny Delight Fruit Drink$194,645,200-3.45.0-0.2
Simply Orange Orange Juice $165,994,60021.54.20.7
Dole Blended Fruit Juice$99,949,180-1.72.6-0.1
Tampico Fruit Drink$94,508,350-7.82.4-0.2
Minute Maid Premium Fruit Drink $79,438,320-1.62.00.0
Welch’s Fruit Drink$70,421,6201.01.80.0
Category Total$3,916,260,0000.3    
Source: Information Resources Inc., Total food, drug and mass merchandise (excluding Wal-Mart) for the 52 weeks ending June 12, 2005

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
  • Younger generation displays unique habits when it comes to beverage consumption

    Generation Z shakes things up in beverage

    Experts share that Gen Z is changing the standard on what...
    Beverage News
    By: Chloe Alverson
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Category Focus: Sporting healthier options

    See More
  • Hello Goodness

    Technology, healthier options drive vending industry

    See More
  • Juice and juice drinks

    2020 State of the Beverage Industry: Juice and juice drinks see slight uptick in sales

    See More

Related Products

See More Products
  • problems solved.jpg

    Soft Drink and Fruit Juice Problems Solved, 2E

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing