Icelandic Glacial, Olfus, Iceland, has signed an agreement with AirTran Airways to carry its bottled water brand on more than 700 daily AirTran flights.
“The brand has come a long way over a relatively short period of time and we are extremely pleased to continue developing strong relationships with leading airline companies such as AirTran Airways,” said Jon Olafsson, chairman and co-founder of Icelandic Glacial. “We are constantly looking to increase our product availability across North America, therefore opening up additional channels with AirTran enables us to reach even more consumers seeking pure and responsible hydration options.”
“AirTran Airways is an innovative airline, and we are proud to be the first airline in North America to board Icelandic Glacial Natural Spring Water for sale to our customers,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “The unique packaging coupled with the exceptional taste of the Icelandic Glacial water and the environmentally responsible product will be a hit with our customers.”