Heaven Hill Distilleries Inc., Bardstown, Ky., has hired Rob Hutchins as American Whiskey Brand Ambassador, supporting the sales and marketing efforts of its portfolio of specialty whiskey brands.

 

In his new role, Hutchins will be responsible for the development and implementation of a fully integrated national program to continue to enhance the profile of the Heaven Hill specialty American whiskeys among both consumers and trade. In addition, he will educate these parties on history, production, laws and standards of the products in the Heaven Hill whiskey family. He will be concentrating on Heaven Hill’s specialty bourbons including Evan Williams Single Barrel Vintage, Elijah Craig and Parker’s Heritage Collection as well as Rittenhouse Rye and Bernheim Original Wheat Whiskey.