The exploding market of energy shots has benefited NVE Pharmaceuticals Inc., Andover, N.J., in a couple of ways. First, its Stacker2 6 Hour Power is the No. 2 selling energy shot in supermarkets, drug stores, convenience stores and mass merchandise channels, according to Information Resources Inc., Chicago. Second, NVE contract manufactures for a growing number of energy shots hitting the market.
Being a successful contract packager isn’t an easy task though.