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Red Bull USA expanded its line of energy drinks with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull Energy Shots are concentrated, non-carbonated versions of Red Bull Energy Drink. Red Bull Energy Shot and Red Bull Sugarfree Shot contain taurine, glucuronolactone and caffeine, and 25 and 2 calories, respectively. In June, both products will be available in re-sealable 2-ounce bottles.
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On Demand Discover the insights and trends that brand owners are leaning on to formulate refreshing, functional beverages as well as how to ensure these new products will be a success in the marketplace.
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