Beverage News

Five things to know about millennials

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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Label 5 launches WorldmiXperience Web series

Social media campaign follows fans on missions in New York City
April 15, 2013

New York-based Scotch whisky brand Label 5 launched its WorldmiXperience Web series, a social media campaign that follows a team of five global Label 5 fans as they spend five days in New York City. The series will broadcast daily on Label 5’s Facebook page and will be updated with photos, interviews and videos of the mission of the day.


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Honest Tea brings The Great Recycle to new cities

April 9, 2013

Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, announced upcoming dates for The Great Recycle, its national initiative to help boost recycling rates.


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Pepsi Max hosts second Field of Dreams Game

MLB legends, contest winners take the field May 18 in Rochester, N.Y.
April 9, 2013

For the second consecutive year, Pepsi Max, a brand of Purchase, N.Y.-based PepsiCo, will host a gathering of Major League Baseball (MLB) legends at the 2013 Pepsi Max MLB Field of Dreams Game. This year's game will take place May 18 at Frontier Field in Rochester, N.Y., featuring an American League (AL) vs. National League (NL) match-up with MLB legends and the consumer winners from the Pepsi Max MLB Field of Dreams promotion.

 


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US wine market hits record sales

California wines lead the category
April 9, 2013

Wine sales in the United States from all production sources increased 2 percent from the previous year to a new record of 360.1 million 9-liter cases with an estimated retail value of $34.6 billion, according to Wine Industry Consultant Jon Fredrikson of Gomberg, Fredrikson & Associates, Woodside, Calif. Of this total, almost two-thirds or 207.7 million cases of California wine account for a 58 percent share of U.S. wine sales with an estimated retail value of $22 billion, he says. Including exports, California wine shipments to all markets in the United States and abroad reached 250.2 million cases in 2012, he says.


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Scotch whisky exports hit record level

US remains top market with exports up 16 percent
April 2, 2013

Rising demand for Scotch whisky from both mature and emerging markets saw the value of exports grow for the eighth consecutive year, according to the Scotch Whisky Association (SWA), Edinburgh, Scotland. Exports of the alcohol beverage hit a record £4.3 billion or approximately $6.5 billion in 2012, an increase of 87 percent in the last 10 years, the SWA reports. Scotch whisky currently leads the way for British food and drink in overseas markets, forming about 80 percent of Scottish food and drink exports and a quarter of U.K. food and drink exports, it says.


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Coca-Cola tips off NCAA Men’s Final Four celebrations

April 1, 2013

The Coca-Cola Co., Atlanta, plans to host events for fans of all ages in the company’s hometown during the 2013 National Collegiate Athletic Association (NCAA) Men’s Final Four weekend, which also is taking place in Atlanta. Coke Zero, the official fan refreshment of the NCAA, and Powerade, the official sports drink of the NCAA, will be the dominant players in the company’s celebrations, it says.


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Sonic debuts line of green iced teas

April 1, 2013

Sonic Drive-In, Oklahoma City, launched a new line of freshly brewed green iced teas available in numerous flavors, including five sugar-free flavor mix-ins: peach, mango, raspberry, blackberry and mint.


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Wine joins beverage offerings at select baseball stadiums

March 28, 2013

Beginning April 1, the opening day of Major League Baseball, select stadiums will offer wine in single-serve plastic glasses for fans.


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Fiji Water debuts custom straw

March 26, 2013

Los Angeles-based Fiji Water Co., part of the Roll Global LLC family of companies, will launch a custom, reusable straw for its bottled water in April.


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Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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