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Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., kicked off the first TV advertising campaign for Skyy Vodka in the brand’s 20-year history.
The Coca-Cola Co. reported solid second quarter and year-to-date 2012 results, with continued strong volume and revenue growth, as well as further volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages.
Constellation Brands Inc., Victor, N.Y., completed its acquisition of the Mark West wine brand from Purple Wine Co. LLC for approximately $160 million.
Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., began rolling out its first integrated advertising campaign with the new tagline “Refreshingly Honest.” The ads highlight the true taste of Honest Tea beverages by emphasizing the company’s use of real, organic ingredients with a quirky playfulness that stays true to the brand, the company says. This is Honest Tea’s first foray into TV commercials. The company also will extend the campaign to digital video, social media, out-of-home billboards and transit signage, as well as grassroots events around the country.
Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the largest privately held bottler for PepsiCo beverages in North America, plans to expand its bottling operations in Winston-Salem, N.C., with a new facility.
Seattle-based Starbucks Coffee Co. announced the availability of two new Starbucks Refreshers products: Handcrafted Starbucks Refreshers beverages and Starbucks Via Refreshers instant beverages.
The shareowners of The Coca-Cola Co., Atlanta, approved a two-for-one stock split and an increase from 5.6 billion to 11.2 billion authorized shares of the company’s common stock, the company reported.
Campbell Soup Co., Camden, N.J., has entered into an agreement to acquire Bolthouse Farms, Bakersfield, Calif., from a fund managed by private equity firm Madison Dearborn Partners LLC for $1.55 billion in cash.
Jamba Juice Co., Emeryville, Calif., announced that through its “Team Up for a Healthy America” campaign and associated fan pledges, it has been able to support DonorsChoose.org in providing much-needed play and exercise equipment to help kids be active in schools across the United States. DonorsChoose.org is an online charity that provides students with the tools and experiences necessary to help ensure they receive an excellent education, according to the website.
Coca-Cola Zero, a brand of The Coca-Cola Co., Atlanta, partnered with actor Ken Jeong, star of “The Hangover” films and TV series “Community,” to show why “and” is always better than “or.”
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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