PepsiCo Inc., Purchase, N.Y., and the National Football League (NFL) renewed their long-term partnership with a multi-year agreement to take effect in 2012. As part of the new agreement, several of PepsiCo’s brands, including Gatorade, Pepsi Max, and Tropicana, will be involved in aspects of the football league.

This month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves.

Starbucks Corp., Seattle, announced the November launch of Starbucks Coffee K-Cup Portion Packs for the Keurig Single Cup Brewing system. The branded K-Cups will be available throughout grocery stores and specialty retailers in the United States later this year.

The Jack Daniel Distillery will honor the 161^st birthday of its founder Jack Daniel through seven Guinness World Record attempts Sept. 1 from noon to 2 p.m. in New York City.

Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced that Aramark Refreshment Services LLC, Philadelphia, will acquire the Van Houtte U.S. Coffee Service business, also known as Filterfresh, from GMCR for approximately $145 million.

Kirin Holdings, a Japanese-based global beverage company with annual sales of $25 billion, has invested in U.S.-based Nawgan Products LLC, the maker of functional brain health beverage Nawgan.

In collaboration with Brooklyn-based indie-rock band TV on the Radio, Heineken Light transformed its “Occasionally Perfect” billboard in New York City into a stage where the band gave a surprise live performance this weekend.

Snapple, a brand of Dr Pepper Snapple Group, Plano, Texas, teamed with pop-rock band Maroon 5 to develop a ready-to-drink tea named after one of the band’s hit singles.

Despite the specialty coffee craze at limited-service restaurants, regular hot coffee still accounts for the highest level of reported consumption among consumers surveyed by Chicago-based Technomic.

Beam Global Spirits & Wine Inc., Deerfield, Ill., has announced its new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., in the early fourth quarter.