Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World.
Single-cup coffee is playing an increasingly larger role in retail coffee sales. Single-cup sales growth comprised 74 percent of retail coffee sales growth of $761 million, according to Rockville, Md.-based Packaged Facts.
Food and beverage markets comprise majority of demand
March 8, 2016
According to Cleveland-based The Freedonia Group, demand for pouches in the United States will grow 4.4 percent a year through 2020 to $10.1 billion,primarily driven by the introduction of pouch packaging into new markets and the integration of high-value features, such as re-sealable closures and spouts, in more mature markets.
In response to consumers' growing demand for more premium beverages with protein, various flavors and on-trend ingredients, Bolthouse Farms, a subsidiary of Camden, N.J.-based Campbell Soup Co., announced its new 2016 spring beverage innovations that will launch under the Bolthouse Farms and 1915 Bolthouse Farms brand names, the company says.
Ramsey, N.J.-based Cascadia Managing Brands, a food and beverage brand management and consulting firm, has entered into a strategic alliance with New York-based BeyondBrands, a new conscious products collective founded by Eric Schnell and Marci Zaroff.
Los Angeles-based CORE Nutrition, purveyors of CORE Hydration premium bottled water, announced its major market rollout of its newest innovation, CORE Organic, a USDA Certified, organic fruit-infused beverage with antioxidants and 5 calories in each serving.
Coca-Cola United makes $67 million investment in Chattanooga
March 3, 2016
Chattanooga Coca-Cola Bottling Co., a division of Birmingham, Ala.-based Coca-Cola Bottling Co. United Inc. (Coca-Cola United), announced the official grand opening of its new 296,000-square-foot, state-of-the-art facility on Shepherd Road in Chattanooga, Tenn.