Beverage News

MillerCoors introduces Miller Fortune to battle spirits, wine

Lager will hit the market in mid-February, company says

MillerCoors, Chicago, will launch Miller Fortune lager in mid-February to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.


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Diageo plc reports half-year financial results

Spirits-, beer-, wine-maker sees strong growth in super-, ultra-premium brands

Diageo plc, London, reported interim financial results for the six months ended Dec. 31, 2013. Following 2.2 percent growth in the first quarter, net sales grew 1.8 percent in the first half of the fiscal year, supported by 4.6 percent growth in North America, the company reports. Sales in emerging markets also were up 1.3 percent, but were negatively impacted by weakness in China and Nigeria, and sales in Western Europe were down 1 percent, continuing the improvement trend seen in the first quarter.


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Powerade teams up for 2014 FIFA World Cup campaign

Andrés Iniesta and sports drink brand challenge consumers to reach their own goals

Powerade, a brand of Atlanta-based The Coca-Cola Co., is partnering with Spanish soccer player Andrés Iniesta for its “There’s Power in Every Game” campaign centered around the 2014 FIFA World Cup. Through the campaign, Powerade, the official sports drink of the 2014 FIFA World Cup, will tell stories about soccer players who have overcome adversity to lift their teammates, rally supporters, and inspire communities through their dedication and achievements in the sport, the company says.


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New report analyzes global beverage industry growth

BRIC markets will continue to present opportunities in 2014

Rabobank Group, a global financial services leader based in New York, has published a new report on the global beverage industry, predicting growth that is lower than historical standards but can be mitigated by strategic initiatives focusing on direct selling, co-manufacturing and distribution efficiency, it says.


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Anheuser-Busch releases Super Bowl commercial teaser

“Hero’s Welcome” spot supports U.S. military

St. Louis-based Anheuser-Busch’s Budweiser brand released a teaser trailer for its “Hero’s Welcome” commercial, which will premiere Feb. 2 during Super Bowl XLVIII. This 60-second advertisement, which is one of five Anheuser-Busch Super Bowl commercials running this year, continues Budweiser’s long-standing support of the U.S. military and celebrates returning troops, the company says.


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Mott’s expands with three new juice drink flavors

New beverages offer 40 percent less sugar, no artificial sweeteners

Plano, Texas-based Dr Pepper Snapple Group’s Mott’s brand is expanding past its staple apple juice and apple sauce products with a new line of juice drinks.


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Beer overtakes CSDs as Americans’ drink of choice for Super Bowl

Nielsen study notes shift from healthy to traditional for the big game

While watching Super Bowl XLVIII this year, more than half of U.S. consumers plan to drink or serve beer, according to a study conducted by Nielsen, New York.


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Coca-Cola celebrates football dreams in Super Bowl commercial

Online sharing will support Boys & Girls Clubs of America

Atlanta-based The Coca-Cola Co. is using one of its two 60-second Super Bowl ads to emphasize consumers’ dreams and aspirations. The commercial, “Going All the Way,” tells a story of triumph over adversity, the company says.


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Diageo acquires Peligroso tequila brand

Premium brand joins Don Julio and DeLeón in tequila portfolio

Norwalk, Conn.-based Diageo purchased super-premium tequila brand Peligroso from California-based Peligroso Spirits Co. LLC. This announcement comes three weeks after the company announced a joint venture with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeón.


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NY2O joins Drink Up initiative

Bottled water brand encourages consumers to drink more water more often

Premium bottled water brand NY2O, New York, joined the Partnership for a Healthier America (PHA) to support the Drink Up initiative, which encourages people to drink more water more often.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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