Company launches Treo Organic Birch Water Infusion
September 20, 2016
Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.
Acquisition expands Colorado distribution of import, craft beers
September 19, 2016
Craft and import beer distributor C.R. Goodman, Aurora, Colo., announced that it will sell the assets of its distribution business to New York-based Breakthru Beverage Group’s Colorado division: Breakthru Beverage of Colorado. Since it began operating in Colorado in 2006, C.R. Goodman has grown into one of the top craft and import distributors in the state, the company says.
Plano, Texas-based Dr Pepper Snapple Group (DPS) released it second quarter 2016 financial results. For the quarter, reported net sales increased 2 percent based on favorable product and package mix, net price increases and a 1 percent increase in sales volumes, which were partially offset by unfavorable segment mix.
Apothic Inferno is aged in white oak whiskey barrels
September 15, 2016
By combining years of wine-making knowledge and expertise with innovative techniques inspired by whiskey-making, Modesto, Calif.-based Apothic Wines is appealing to wine and whiskey fans alike with its new, small-batch, limited-release red blend: Apothic Inferno.
Shamrock Farms, a brand of Phoenix--based Shamrock Foods Co., announced that it is introducing Cold Brew Coffee and Milk this fall, which combines 100-percent Colombian coffee with fresh Shamrock Farms milk that contains no added hormones.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., in collaboration with Snow Park Technologies and CA RampWorks, announced the creation of SuperSnake, the ultimate snowboard and skateboard hybrid dream course on snow, the company says.
Blue Moon Brewing Co., a Denver-based entity within MillerCoors’ Tenth and Blake division, is celebrating the grand opening of its newest brewery in Denver's River North (RiNo) Art District, following a soft opening in early July.
Company to assume responsibility for newly acquired brands
September 12, 2016
Effective Jan. 1, 2017, White Plains, N.Y.-based Heineken USA will embark on a new era of business for its emerging global Heineken brands with the creation of Five Points Trading Co., a new venture aimed at incubating a range of popular global beers in the United States, the company says. With the development of Five Points Trading Co., Heineken USA will be bringing its emerging premium brands back in-house, while utilizing the resources and expertise of the company’s established distribution network, it says.
Official reveal synced with brand’s College Football Playoff sponsorship
September 9, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, released a feature film-style trailer, titled “Cantina,” that reveals a glimpse of the new Most Interesting Man in the World. Timelessly masculine, the new Most Interesting Man is edgier and more daring, and fans can rest assured this is merely the first look at him, the company says. In October, Dos Equis will release “Challenger,” a full-length commercial that will illuminate how interesting has evolved and how the new character continues to embody the legendary status, it adds.
New flavored malt beverage inspired by aguas frescas
September 9, 2016
Chicago-based MillerCoors, a joint venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., announced it is releasing Zumbida,a beverage inspiredby traditional Mexican aguas frescas with akick, the company says. Zumbida carries a fruit flavor that is characteristic of aguas frescas and can be enjoyed by both fans of the Mexican beverage anddrinkers who want to explore other flavors and styles, it adds.