Comprehensive program includes an online Strongbow Flavor Quiz
August 15, 2016
This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.
Distribution company runs operations in 44 states, District of Columbia, Carribean, Canada
August 15, 2016
Miami-based Southern Glazer's Wine and Spirits, LLC announced the completion of the business combination between Southern Wine & Spirits of America Inc., Miami, and Glazer's Inc., Dallas, forming Southern Glazer's. Southern and Glazer's announced Jan. 11 the signing of a definitive agreement to combine their businesses, the company says.
Chicago-based MillerCoors, the joint-venture between London-based SAB Miller plc and Denver-based Molson Coors Brewing Co., released its 2016 Sustainability Report, providing a comprehensive review of the company's 2015 efforts in the areas of alcohol responsibility, environmental stewardship and community investment.
New York-based Breakthru Beverage Group has acquired full ownership of Alliance Beverage Distributing Co. Alliance now will operate as Breakthru Beverage Arizona, joining the national distributor as the 14th state of the company’s U.S. operations, it says.
Danone, Paris, and The WhiteWave Foods Co., Denver, have entered into a definitive merger agreement under which Danone will acquire WhiteWave for $56.25 a share in an all-cash transaction, representing a total value of approximately $12.5 billion, including debt and certain other WhiteWave liabilities, the companies say.
Local vintners Jason and Janu Goelz of Silicon Valley’s Jason-Stephens Winery announced relocation plans for their tasting room and production facility from its current site on Watsonville Road to their new “The Stomping Ground” development, off Highway 101 in Gilroy.
Castle Brands Inc., New York, reported financial results for the first quarter of its 2017 fiscal calendar, which ended June 30, 2016. Among the highlights were that net sales increased 1.4 percent to $16.8 million for the first quarter of fiscal 2017.