Winter brew salutes World War II Battleship USS Massachusetts
November 10, 2015
Providence, R.I.-based Narragansett Beer announced the release of Big Mamie Indestructible American Pale Ale, a sessionable ale that pays homage to the USS Massachusetts. The release commemorates the 50th anniversary of maritime museum Battleship Cove and Narragansett’s own efforts to save the impenetrable warship many years ago, the company says.
Campaign to feature more opportunities for consumers, social media marketing
November 9, 2015
White Plains, N.Y.-based Heineken USA announced it is upping the stakes on game day with its What’s Your Play? retail program that will run from Jan. 1 to Feb. 28. The comprehensive program includes eye-catching football-themed point-of-sale (POS) materials, digital partnerships, a Twitter-driven sweepstakes and cross-merchandising opportunities to inspire men of legal drinking age around the world to up their game by choosing Heineken, Heineken Light, Dos Equis, Tecate, Tecate Light and Strongbow Hard Ciders for their game day celebrations, the company says.
Coors Light, Miller Lite gain market share in premium light beer segment
November 6, 2015
London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year.
Imported beer brand will partner with Pandora, Ibotta
October 30, 2015
From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says.