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North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.
London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”
Constellation Brands Inc., Victor, N.Y., reported net sales for the 2014 fiscal year were more than $4.8 billion, a 74 percent increase, following its acquisition of the Grupo Modelo U.S. beer business.
Chico, Calif.-based Sierra Nevada Brewing Co. has invited every one of the more than 2,700 craft breweries across the country to participate in a multi-weekend traveling beer festival this summer. Beer Camp Across America is a celebration for the entire craft beer community, aiming to bring together brewers and their fans, the company says.
The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the departure of President and Chief Executive Officer Ed Shirley. Shirley expressed his plans to retire after his 36-year career, the company says.
Oxnard, Calif.-based KeVita Inc.’s same-named sparkling probiotic drinks brand announced its official sponsorship of the 2014 Buzz Bus Tour. Stopping in cities both big and small, the Buzz Bus Tour visits festivals, wellness centers, schools, farmers markets, parks and other locations to offer people access to healthy products, fitness classes and wellness education.
In response to the growth of iced coffee at foodservice establishments and at retail, Torrance, Calif.-based Farmer Bros. Co. introduced a new line of consumer-tested, ready-to-serve iced coffees that eliminates any prep work for operators.
Emeryville, Calif.-based coffee and tea chain Peet’s Coffee & Tea announced its first major retail launch in the Washington, D.C., metropolitan area. The company opened its flagship Washington, D.C., location on April 7 and will open 22 more stores in a phased rollout across the market this year. The expansion will create approximately 350 local jobs and raise the chain’s total store count to 300 stores, the company says. Following the expansion, Washington, D.C., will be the company’s second-largest retail market, second to California, and its biggest East Coast retail footprint, it says.
Sparkling Drink Systems International (SDS), a New York-based at-home carbonation products company, has partnered with Pat's Backcountry Beverages Inc. (Pat’s BCB), Golden, Colo., to produce a range of beer concentrates exclusively for SDS.
After three years of planning, Ninkasi Brewing Co. opened its expanded Eugene, Ore., brewery and brewed its first batch of beer in the facility in late March. The brewery worked with ecoReal Solutions, Portland, Ore., to add numerous sustainability features to the brewery, setting it on the path to reach Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council, the company says.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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