Small and independent craft brewers across the country have created a special beer in honor of American Craft Beer Week (ACBW), May 16-22. The campaign, hastag #MakeSmallBeerBig, aims to celebrate the week with the Biggest Small Beer Ever Made, which was made by participating brewers in all 50 states using the same ingredients and recipe, according to Boulder, Colo.-based Brewers Association (BA).
Brand to sponsor four premier summer matches through July
May 12, 2016
This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.
Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.
Worldwide campaign features unique elements in each country
May 3, 2016
Purchase, N.Y.-based PepsiCo’s Pepsi brand announced it is taking the world’s global language — emojis — offline in a visually striking and socially shareable campaign, inviting consumers to Say It With Pepsi, the company says. With more than 600 proprietary PepsiMoji designs — from over 1 billion bottles and cans to sunglasses and stadiums — in more than 100 markets, this year’s global #PepsiMoji campaign brings a provocative and fresh take on the cultural phenomenon of emojis, it adds.
Cans offer convenience, portability for wine drinkers
May 3, 2016
Barefoot Wine & Bubbly, a brand of E.J. Gallo Winery, Modesto, Calif., announced the national launch of Barefoot Refresh Spritzers in convenient, portable cans. The canned wines let people take wine many places where it couldn’t go before, the company says.
New York-based Runa LLC announced that AcademyAward-winning actor and environmental activist Leonardo DiCaprio recently invested in the company and will join the company’s advisory board. Other investors include actor and comedian Marlon Wayans, actor Adam Rodriguez and professional tennis players John Isner and Steve Johnson, the company says. This group joins existing Runa supporters, including actor Channing Tatum, who was an early investor, it adds.