Beverage News

Zevia becomes first distributed zero-calorie, naturally sweetened CSD in MLB

Brand partners with Oakland Athletics in distribution, advertising agreement

Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.


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‘Duck Dynasty’ star creates iced tea line

Uncle Si’s Iced Teas to hit the market this spring

At the request of fans of A&E’s “Duck Dynasty” TV show, West Monroe, La.-based Duck Commander Family Foods and Prospect, Ky.-based Chinook USA announced the launch of new Uncle Si’s Iced Tea.


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21st Amendment Brewery names new partner and president

Dave Wilson will oversee development of new production facility in San Leandro, Calif.

Craft brewer 21st Amendment Brewery, San Francisco, appointed Dave Wilson as the company’s new partner and president. Wilson, who has been with the craft beer company since 2008, began as its national sales and marketing director when 21st Amendment first launched its canned craft beer in the market.


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Constellation, Vats Liquor enter long-term agreement

Partnership to develop Robert Mondavi brand in China

Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.


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Missouri Beverage partners with Rogue Ales & Spirits

Portfolio of specialty products to bolster distributor’s craft beer and spirit offerings

In a new agreement, Ashland, Ore.-based Rogue Ales & Spirits and Missouri Beverage (MoBev), St. Louis, will join forces to distribute the craft beer and spirits manufacturer’s products statewide. Although Rogue is not new to the Missouri market, the partnership provides further opportunities to build the company’s craft beer and spirit brands, it says.


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Reed’s Inc. announces 2013 results

Natural beverage company reports growth of kombucha line last year

Los Angeles-based Reed’s Inc., the owner of natural beverage brands such as Culture Club Kombucha and Virgil’s Soda, announced the financial results for its fiscal year ending Dec. 31, 2013.


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Peet’s pairs coffee with music

New partnership brings customized Pandora radio stations to Peet’s coffeehouses

Peet’s Coffee & Tea, Emeryville, Calif., partnered with Internet radio service Pandora to create its own customized radio stations that will be played in all of its stores nationwide.


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Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


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Coca-Cola expands ‘The Ahh Effect’ campaign with commercials

Soft drink maker also expands online platform, behind-the-label content

Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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