Beverage News

Kraft Foodservice to offer free Mio merchandising racks

Racks designed to entice bottled water sales at foodservice locations
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Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.


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Jones Soda Co. releases PB&J soda

Limited-edition flavor scheduled to launch in U.S. in late August
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Seattle-based Jones Soda Co. released a new limited-edition premium soda flavor: Peanut Butter and Jelly (PB&J).


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Beverage Industry readers name their favorite product of July

High Brew Coffee obtains 22 percent of online vote
By Jessica Jacobsen
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Cold-brewed coffees are gaining attention in the marketplace, including among Beverage Industry readers. Showing their affinity for ready-to-drink, cold-brewed coffee, 22 percent of voters named High Brew Coffee as the best new product that was posted on www.bevindustry.com during the month of July, making the new lineup the winner of the magazine’s July Readers’ Choice Product of the Month poll.


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Honest Tea’s latest experiment finds honesty on the rise

National Honesty Index rates Honolulu, Washington, D.C., most honest cities
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Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., conducted The 2014 National Honesty Index and found that, when faced with a choice to be honest or not, 95 percent of Americans were honest, up from 92 percent in 2013.


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Bacardi launches Cognac-infused Grey Goose vodka

Grey Goose VX vodka inspired by creator, Maître de Chai François Thibault
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Bacardi U.S.A. Inc., Coral Gables, Fla., will launch Grey Goose VX (Vodka Exceptionnelle) in the U.S. market this fall.


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Dry Soda launches Summer Discovery Pack

Craft soda brand also plans fall/winter variety pack
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Inspired by the popularity of variety packs in the craft beer segment, Seattle-based Dry Soda Co. launched a Summer Discovery Pack mixed pack of its three best-selling natural soda flavors.


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Coca-Cola to purchase $2.15 billion stake in Monster

Deal swaps ownership of Coca-Cola’s energy portfolio with Monster’s non-energy brands
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The Coca-Cola Co., Atlanta, and Monster Beverage Corp., Corona, Calif., have entered into definitive agreements for a long-term strategic partnership that they expect will accelerate growth for both companies in the global energy drink category.


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Dunkin’ Brands launches its first single-origin coffee

Limited-time Colombian Packaged Coffee also is Rainforest Alliance Certified
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In celebration of National Coffee Month in August, Canton, Mass.-based Dunkin’ Brands introduced its new Colombian Packaged Coffee under the Dunkin’ Donuts brand name.


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Newcastle brings back Werewolf Blood-Red Ale

Heineken reports seasonal was its top-selling limited-edition beer last year
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White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.


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DripDrop secures financing to accelerate national rollout

Medical-grade rehydration brand plans to expand to 15,000 retail locations this year
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San Francisco-based DripDrop Inc., the maker of a same-named medical-grade
rehydration solution, announced that it has closed a $5.8 million round of financing, which will help the company to accelerate development and continue to drive availability in retailers and hospitals, the company says. Investors include funds affiliated with owners of the San Francisco 49ers, Seth Taube and Brook Taube of Medley Corp., and American rock musicians Sammy Hagar, Joe Satriani, and Grateful Dead’s Bob Weir.
 


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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