Heineken, a brand of White Plains, N.Y.-based Heineken USA, announced the launch of a new partnership with CBS’ “The Late Late Show with James Corden,” which will include an exclusive sponsorship of the show’s on-set bar.
As many are preparing for the upcoming long weekend, many stay-cationers will be stocking up on grilling favorites like hot dogs, burgers and beer. The readers of Beverage Industry also must have had their mind on beer during the Readers’ Choice New Product of the Month poll for April.
Reyes Holdings to expand into California and Nevada
May 16, 2017
Reyes Holdings LLC, Rosemont, Ill., announced that it has reached a new letter of intent with Atlanta-based The Coca-Cola Co. for territory in California and Nevada, including the major metropolitan markets of Los Angeles, San Francisco, San Diego and Las Vegas.
Recognizing the rising popularity of bourbon, White Coffee Corp., Long Island City, N.Y., is partnering with Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory, to present a line of non-alcohol coffees including single serve and 12-ounce ground coffees: Jim Beam Bourbon Flavored Coffees.
Musical artist/cookbook author develops beverage and marinade recipe using soft drink brand
May 15, 2017
7UP, a brand of Plano, Texas-based Dr Pepper Snapple Group, announced its partnership with Trisha Yearwood, the three-time Grammy Award-winning country star, New York Times best-selling cookbook author and host of the Emmy-winning “Trisha's Southern Kitchen” on Food Network.
The Pabst Brewing Co., Los Angeles, announced the official opening of Pabst Milwaukee Brewery, the company’s first craft brewery. A firkin keg tapping and blue ribbon-cutting ceremony took place April 12 with Milwaukee Mayor Tom Barrett, Milwaukee County Executive Chris Abele, Pabst Chairman Eugene Kashper and Pabst Chief Executive Officer Simon Thorpe.