Citrus, dark-fruit flavored CSD to be permanent variety
July 18, 2016
For the past three months, consumers have engaged in a passionate election: DEWcision 2016. Members of DEW Nation have cast their votes for either MTN DEW Baja Blast or MTN DEW Pitch Black, two specialty flavors that developed cult followings over the years, the company says.
There's not much time left before school starts again, which means college students, Gen Zer's, are getting packed to get back to the books. As Gen Z matures and becomes a more important consumer group, Beverage Marketing Corporation and Fluent conducted a survey to find out what these consumers are drinking. Click here to see the full infographic.
Company names Beatz global chief creative for culture
July 11, 2016
Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says.
Dan Gamache designs limited-edition sneaker inspired by Brisk Pineapple Passionfruit
July 11, 2016
Brisk, an iced tea brand from Purchase, N.Y.-based PepsiCo Inc., announced that custom sneaker artist Dan "Mache" Gamache, of Mache Custom Kicks, has designed a bold and unique custom sneaker inspired by Brisk Iced Tea Pineapple Passionfruit, it says.
Company partners with Saxco International for innovative packaging
July 5, 2016
Baltimore, Md.-based Sagamore Spirit introduced its premium Sagamore Spirit Straight Rye Whiskey in three major markets in the United States: Maryland; Washington, D.C.; and Delaware, with New York to follow shortly, the company says.