Beverage News

Cabo Wabo partners with Sixthman music festival

Tequila brand to develop signature cocktails for cruises
March 4, 2014

For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.


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Great Range Capital acquires Mountain Valley Water Co.

Partnership strengthens growth plans, premium bottled water brand, CEO says
March 4, 2014

Leawood, Kan.-based private equity firm Great Range Capital acquired Mountain Valley Water Co. of Hot Springs, Ark. Mountain Valley is the oldest continuously operated bottled water company in the United States, according to the company. The premium bottled water company serves individual consumers, major retailers and foodservice operators in all 50 states and in select international markets, it says.


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A-B launches Bud Light Lime Mang-O-Rita, Raz-Ber-Rita

Mix-A-Rita variety pack features four permanent flavors
March 3, 2014

St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.


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Wirtz Beverage named exclusive broker for Diageo in Canada

New entity Wirtz Beverage Canada will feature dedicated sales team for Diageo brands
March 3, 2014

London-based Diageo has signed an agreement with Chicago-based distributor Wirtz Beverage Group, a division of Wirtz Corp., making it the exclusive national broker for Diageo’s beer, wine, spirits and ready-to-drink (RTD) brands in Canada.


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Sunny Delight joins SodaStream platform

Co-branded products to launch in second half of 2014
March 3, 2014

SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.


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Fireman’s Brew expands distribution into Ohio

Craft brewer's beer now available in 14 states
February 27, 2014

Fireman’s Brew, a Los Angeles-based craft brewery founded by two firefighters, announced partnerships with three Ohio-based distributors — Beverage Distributors Inc., Tramonte Distributing and Classic Brands — to distribute its beers throughout the state. Ohio marks the brand’s 14th distribution state, joining California, Arizona, Nevada, Colorado, Nebraska, Iowa, Oklahoma, Illinois, Kansas, Virginia, Rhode Island, New York and Hawaii.


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GuestMetrics, Restaurant Sciences merge to form GuestSciences

Bill Pecoriello will lead the company as chief executive officer
February 27, 2014

GuestMetrics LLC and Restaurant Sciences LLC have merged to form GuestSciences, effective as of Feb. 24.


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Coca-Cola closes on minority equity acquisition of GMCR

Coca-Cola Co. now owns approximately 10 percent of GMCR
February 27, 2014

The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced the closing of the previously announced private placement of GMCR common stock to The Coca-Cola Co. for total gross proceeds of approximately $1.25 billion.


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The Coca-Cola Co. launches Diet Coke Frost slushy

New CSD brand release marks brand’s first frozen beverage offering
February 26, 2014

Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.


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Corona Light to expand draft distribution nationally

Corona Extra will debut on draft in test markets
February 26, 2014

Crown Imports LLC, a Chicago-based division of Constellation Brands, announced that its Corona Light brand will expand on draft in more than 35 U.S. markets, and its Corona Extra brand will make its debut on draft in three test markets.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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