Company aims to bring all-time donation to $1M for nonprofit
June 26, 2017
Since 2014, Coors Banquet drinkers throughout the West have raised more than $750,000 in support of wildland firefighters and their families by consuming the Banquet Beer. This summer, Coors Banquet is once again inviting people to support the wildland firefighters by purchasing Coors Banquet in participating states.
Austin, Texas-based Daily Greens announced that its new Just Veggies line hit shelves in Central Markets stores throughout Texas. The lineup will also launch in 375 Whole Foods Market locations nationwide by September, the company says.
Six-year partnership with the World Wide Fund for Nature aims to double the Wild Tiger Population by 2022
June 22, 2017
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, announced that it is partnering with the World Wide Fund for Nature (WWF) to raise global awareness of the need to protect and double the population of wild tigers by 2022. The brand’s fully integrated Back a Ranger retail and on-premise program, including digital media, PR amplification, limited-edition packaging, point-of-sales (POS) materials and a ‘donation match’ activation, will inspire legal-drinking aged consumers to take action against the illegal tiger trade — the greatest and most immediate threat to the species worldwide, the company says.
Flavored malt beverage available through Labor Day
June 20, 2017
Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.
Limited-edition coffee blend available in July at grocery stores in Louisiana
June 19, 2017
With almost 100 years of history in Louisiana, Community Coffee Co., Baton Rouge, La., announced the launch of its Limited-Edition LSU Blend in honor of Louisiana State University (LSU) and Tiger Nation.
Limited-edition packaging features lyrics from six rappers
June 19, 2017
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced the release of the Summer Sprite Cold Lyrics Series limited-edition packaging, which features cold-inspired lyrics from six of the hottest rappers in the game, the company says.
Seattle-based Amazon and Whole Foods Market Inc., Austin, Texas, announced that they have entered into a definitive merger agreement under which Amazon will acquire Whole Foods Market for $42 a share in an all-cash transaction valued at approximately $13.7 billion, including Whole Foods Market’s net debt.
Lagunitas to continue to operate as independent entity
June 16, 2017
Heineken N.V., Amsterdam, announced that it has acquired the remaining shares in Lagunitas Brewing Co., Petaluma, Calif. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within Heineken and will report within the Heineken Americas Region, the company says.