Video series spotlights the people in Djokovic’s life
January 10, 2017
Jacob's Creek, a brand of Sydney-based Pernod Ricard Winemakers, and Novak Djokovic are giving tennis fans a glimpse into the life of the international tennis champion with the launch of the 'Who Makes You' video content series.
Brand partners with UCL, MLS to give a prize for every goal scored
January 9, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says.
Miami-based Southern Glazer’s Wine and Spirits LLC announced the planned departure of Rob Swartz, executive vice president of integration. Swartz led the team responsible for the integration of Southern Wine & Spirits of America Inc. and Glazer’s, Inc., which was announced in 2016. With the integration of the two companies well underway, Swartz transitioned out of Southern Glazer’s effective Dec.31, 2016, the company says.
Company releases Ginger Peach Chocolate Truffle Black Tea
January 3, 2017
The Republic of Tea, Novato, Calif., is celebrating a quarter-century of providing consumers with premium tea. To commemorate the 25th anniversary, The Republic of Tea unveiled a new blend: Ginger Peach Chocolate Truffle Black Tea.
Atlanta-based The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev), Leuven, Belgium, have reached an agreement regarding the transition of AB InBev's 54.5 percent equity stake in Coca-Cola Beverages Africa (CCBA) for $3.15 billion, after customary adjustments.
As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.