Beverage News

Shock Top introduces Honey Bourbon Cask Wheat

Brand releases introduction video of new beer
March 12, 2014

St. Louis-based Anheuser-Busch, a division of AB InBev, announced the latest beer release for its Shock Top brand: Honey Bourbon Cask Wheat.


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Tecate brand family launches ‘Gear Up’ national retail program

New campaign prepares consumers of legal drinking age for spring and summer
March 12, 2014

Tecate and Tecate Light, brands of White Plains, N.Y.-based Heineken USA, kicked off a national shopper marketing program aimed at giving men of legal drinking age the essentials they need for a spring and summer full of barbecues and carácter.


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Jamba Juice reinforces its commitment to juicing with new juices

New smoothies and Boost highlight health benefits of kale
March 11, 2014

Jamba Juice Co., Emeryville, Calif., reinforced its commitment to whole food blending and juicing with three new or enhanced smoothie menu items.


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GMCR changes its name to Keurig Green Mountain

New name leverages equity of two brands in single corporate identity
March 10, 2014

Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) has changed its company name to Keurig Green Mountain Inc., effective immediately.


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Kahlua declares March 10 National Cocktail Your Coffee Day

Daylight Saving Time inspires new holiday
March 10, 2014

As a result of Daylight Saving Time taking place Sunday, March 9, Pernod Ricard USA’s Kahlua coffee liqueur inaugurated a new holiday — National Cocktail Your Coffee Day — on Monday, March 10.


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Natural Products Expo West identifies natural product trends for 2014

Tradeshow reports record-breaking attendee, exhibitor numbers
March 10, 2014

New Hope Natural Media, a Boulder, Colo.-based division of Penton, announced key trends in the global natural products marketplace at the 2014 Natural Products Expo West, which took place March 6-9 at the Anaheim Convention Center in California.


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Brisk announces ‘Not Half Bad’ marketing campaign

Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
March 7, 2014

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.


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Woodchuck introduces hopped apple cider on draft

New hard cider capitalizes on popularity of IPAs and seasonal beers
March 7, 2014

Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.


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New Lifeway drink combines vegetable juices and probiotics

Lifeway Veggie Kefir will debut at Natural Products Expo West
March 6, 2014

Lifeway Foods Inc., Morton Grove, Ill., will launch a new line of kefir drinks featuring vegetable juices this spring.


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Woodford Reserve unveils 2014 Kentucky Derby bottle

Limited-edition beverage packaging features artwork of local Louisville, Ky., artist
March 5, 2014

Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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