Beverage brands can use halo from wine, spirits to market brandy
March 24, 2015
In Rabobank's new report about the U.S. brandy market, the New York-based financial services company identifies a clear market gap in what logically should be the segment’s strongest price segment — premium brands. Between the value, low-growth end of the brandy spectrum and the fast-growing, super-premium Cognac end, there is a potential opportunity for spirits companies to tap into the growing appetite for premium spirits among sophisticated, affluent U.S. consumers, it suggests.
Larger pod brews single-serve coffee size for travel mug
March 24, 2015
Keurig Green Mountain Inc., Waterbury, Vt., released Keurig K-Mugpods. The pods brew a large travel mug-size of coffee through the company’s Keurig 2.0 brewing system. Keurig 2.0, which debuted in Fall 2014, is the first Keurig brewer with the ability to brew a single cup, a four-cup carafe, and now a travel-mug size of coffee.
Partnership will incorporate data from wine and spirits categories
March 23, 2015
Beverage Marketing Corp. (BMC), New York, and Technomic Inc., Chicago, announced a new strategic alliance between the two firms. Through this alliance, BMC and Technomic will provide unparalleled depth of market information to the ever-evolving beverage industry, its suppliers and advisers, the companies report.
Keg system utilizes customize air compressor for beer dispensing
March 19, 2015
Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.
Following last year’s launch of Sprite 6 Mix by LeBron James, the brand of Atlanta-based The Coca-Cola Co. and the NBA superstar have given the limited-edition flavor a new look and a new name: Sprite LeBron’s Mix.
BA reports 18 percent rise in volume for craft brewers
March 16, 2015
The Brewers Association (BA), Boulder, Colo., released 2014 data about the growth of U.S. craft brewing. For the first time, craft brewers reached double-digit (11 percent) volume share of the marketplace, the association reports.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!