Beverage News

Craft beer’s U.S. volume share reaches double digits

BA reports 18 percent rise in volume for craft brewers

The Brewers Association (BA), Boulder, Colo., released 2014 data about the growth of U.S. craft brewing. For the first time, craft brewers reached double-digit (11 percent) volume share of the marketplace, the association reports. 

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Lance Collins, Dr. Luke launch Core Natural Water

Functional water now available on East and West Coasts

Beverage entrepreneur, creator of Fuze and Nos Energy Drink, and co-creator of BodyArmor SuperDrink Lance Collins has joined forces with producer and songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. The water is ultra-purified and balanced with electrolytes and minerals to achieve a pH of 7.4.

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Mtn Dew to release DEWshine

PepsiCo’s craft soda variety made with real sugar

Purchase, N.Y.-based PepsiCo Inc. confirmed the March 23 release of Mtn Dew DEWshine. The craft soda will be available nationally wherever premium beverages are sold, with a focus on the Midwest and Southeast regions. It will be available in large- and small-format retail outlets within the carbonated soft drink section.

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Redd’s Apple Ale adds two flavors

Green Apple and Wicked Mango join portfolio

Redd’s Apple Ale, a brand of Chicago-based MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., added two new flavors to its line of super-premium domestic beers: Green Apple and Wicked Mango.

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Kahlua releases Salted Caramel variety

New release available for a limited time

Kahlua, a brand of New York-based Pernod Ricard USA, released its latest limited-edition offering: Kahlua Salted Caramel. This new flavor from the brand was formulated to liven up an iced coffee and to give cocktail lovers a refreshing and delicious twist on their seasonal favorites for spring and summer enjoyment, the company says.

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Krispy Kreme, Massimo Zanetti Beverage USA announce coffee licensing agreement

Krispy Kreme packaged coffee now available at, other U.S. retailers

Krispy Kreme, Winston-Salem, N.C., and Massimo Zanetti Beverage USA, Portsmouth, Va., announced a multi-year licensing agreement for Massimo Zanetti to roast and distribute Krispy Kreme coffee for sale in grocery, mass-merchandise and club stores as well as online at The duo plans to expand availability to other online locations in the future.

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Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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