Brand launches marketing campaign featuring former NFL players
September 6, 2016
When the NFL season kicks off on Thursday, Sept. 8, Bud Light, a brand of St. Louis-based Anheuser-Busch, will be celebrating the fans that have made football the No. 1sport in America, it says. Bud Light, also the Official Beer Sponsor of the NFL, already has released 720 million of its newly redesigned NFL team cans and will launch a nationwide marketing campaign featuring those cans along with a TV spot starring former NFL playersBo Jackson,Justin TuckandTim Couch, the company says.
Smart Cube uses Bluetooth technology to communicate to bartenders
September 6, 2016
Hamilton, Bermuda-based Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink in addition to regular, square ice cubes.
Coffee segment’s market share increased to 4 percent
September 2, 2016
Coffee has recently seen a renaissance, both through its renewed popularity among younger consumers, as well as through exciting innovations within the coffee space — such as cold-brewed and pour-over coffee, reports Chicago-based Technomic, a Winsight company.
Entertainment icon to develop gin and juice cocktails
August 31, 2016
Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”
In evaluating its forecasted growth expectations for beverage alcohol sales at the nation's bars and restaurants, Chicago-based Technomicexpects to see modest improvements in 2016, the market research firm says. This comes from research conducted for Technomic's Adult Beverage Planning Program, a membership-based program delivering suppliers with research on key topics and trends related to the adult beverage on-premise industry.
Import beer brand’s program features daily sweepstakes
August 29, 2016
Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its newest marketing campaign, the company says. Running from Sept. 1 through Oct. 31, Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events, it adds.
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the Official Beer Sponsor of the College Football Playoff (CFP), is inviting legal drinking aged consumers and college football fans alike to make Dos Equis their beer of choice throughout the college football season through its new comprehensive, 360-degree retail and on-premise program. The season-long promotion, which includes TV commercials, digital and mobile partnerships, program-specific limited-edition packaging and special offers, will drive consumers to local retail and on-premise outlets to purchase Dos Equis and enter a sweepstakes for a chance to win a VIP experience at the CFP National Championship in Tampa Bay, Fla., the company says.