Aspartame version to be called Diet Pepsi Classic Sweetener Blend
June 28, 2016
Following last year’s announcement that it was removing aspartame from its Diet Pepsi brand in favor of a blend of sucralose and acesulfame potassium (Ace-K), Purchase, N.Y.-based PepsiCo Inc. will be bringing the artificial sweetener back to its portfolio, according to media reports.
Angry Orchard, a brand of Boston-based The Boston Beer Co., announced the release of a new year-round specialty hard cider: Walden Hollow. It is the first cider from Angry Orchard to be exclusively made with apple varieties from New York State, including varieties from last year's harvest at the Angry Orchard in New York's Hudson Valley and heirloom apples from other local orchards, the company says.
Canton, Mass.-based Dunkin’ Donuts announced that it is expanding its beverage menu by adding cold-brew coffee at participating Dunkin’ Donuts restaurants in the Metro New York and Los Angeles markets. The rich, ultra-smooth, full-bodied cold-brew coffee is handcrafted in Dunkin’ Donuts restaurants in small batches and served every day while supplies last, the company says. The offering soon will become available at participating Dunkin’ Donuts locations throughout the country later this summer, it adds.
With summer in full swing, consumers are turning to liquid refreshment beverages to beat the heat. This season remains a popular time for beverage companies to release limited-edition options that offer a seasonal flair.
Seattle-based Jones Soda Co. and the Fiat brand have kicked off their fourth annual Jonesin’ for a Fiat contest. The two companies will give a new 2017 Fiat 500X Crossover as part of a social campaign to celebrate the unique connection they share with their fans, the companies say.
#DapTheKing campaign features limited-edition cans
June 20, 2016
Sprite, a brand of Atlanta-based The Coca-Cola Co., announced it is launching a social media campaign called #DapTheKing to help fans salute LeBron James (also referred to as King James), after the basketball player and Cleveland Cavaliers won the 2016 NBA title, it says.
Forum addresses macro trends impacting alcohol, non-alcohol beverages
June 15, 2016
The Beverage Forum once again descended upon the Windy City this year. Presented by New York-based Beverage Marketing Corporation (BMC) and Beverage Industry, a publication of Troy, Mich.-based BNP Media, the 2016 annual conference welcomed more than 150 attendees April 26 and 27 at the Westin River North in Chicago.