Korbel California Champagne, a brand of Guerneville, Calif.-based Korbel Champagne Cellars, is celebrating the spirit of summer with the release of its new, limited-edition bottle wrap inspired by the season.
Sustainability report showcases efforts in three focus areas
June 13, 2017
Keurig Green Mountain Inc., Waterbury, Vt., launched its 12th annual Sustainability Report. The report’s theme of “Brewing Transformation” showcases Keurig’s efforts in local communities and across the globe in three main focus areas: environmental responsibility, strong supply chains, and thriving people and communities, the company says.
Consumers encouraged to share images via social media
June 13, 2017
Crown Royal, a brand of Norwalk, Conn.-based Diageo North America, announced that it is giving dads the royal treatment this month and enabling consumers to Crown Your Father, by creating a unique digital portrait that can be shared with dad on social media. Through June 19, sons, daughters and spouses 21 years and older can visit CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere, the company says.
Once again The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev) are flipping positions to claim the top spot in Beverage Industry's annual Top 100 Report. Based on 2016 financial sales, AB InBev reclaimed the No. 1 spot as sales were up more than $2 billion compared with 2015 financial sales.
Preston, Wash.-based Talking Rain Beverage Co., the makers of Sparkling Ice flavored sparkling waters, announced its partnership with Hearst Digital Media’s Cosmopolitan.com and Elizabeth Banks’ digital media company WhoHaha to launch the original female-centric comedy web series, “TEMP(orary).”
Limited-release beverage available in Salted Caramel
June 5, 2017
As part of the North America Coffee Partnership between Seattle-based Starbucks Coffee Co. and Purchase, N.Y.-based PepsiCo Inc., Starbucks is bringing consumers a new ready-to-drink Starbucks Iced Latte, available in Salted Caramel Mocha for a limited time, the company says.
Beer brand will remove tiger image from bottle to heighten awareness
May 30, 2017
Tiger Beer, a brand within the Five Points Trading Co., a company of White Plains, N.Y.-based Heineken USA, is embarking on a six-year global partnership with the World Wildlife Fund (WWF), starting with a $1 million donation to support the organization's tiger conservation efforts.