Beverage News

Brisk announces ‘Not Half Bad’ marketing campaign

Half & Half iced tea-and-lemonade beverages available in 24-ounce cans, 1-liter bottles
March 7, 2014

Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.


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Woodchuck introduces hopped apple cider on draft

New hard cider capitalizes on popularity of IPAs and seasonal beers
March 7, 2014

Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.


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New Lifeway drink combines vegetable juices and probiotics

Lifeway Veggie Kefir will debut at Natural Products Expo West
March 6, 2014

Lifeway Foods Inc., Morton Grove, Ill., will launch a new line of kefir drinks featuring vegetable juices this spring.


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Woodford Reserve unveils 2014 Kentucky Derby bottle

Limited-edition beverage packaging features artwork of local Louisville, Ky., artist
March 5, 2014

Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.


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National Beverage Corp. announces 9-month results

Sales adversely affected by harsh winter, CEO says
March 5, 2014

National Beverage Corp., manufacturer of beverage brands including LaCroix, Everfresh, Shasta and Rip It based in Ft. Lauderdale, Fla., reported financial results for the nine months ending Jan. 25. The winter weather’s impact on production and delivery resulted in performance declines in the term, according to the company’s Chairman and Chief Executive Officer Nick A. Caporella.


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Cabo Wabo partners with Sixthman music festival

Tequila brand to develop signature cocktails for cruises
March 4, 2014

For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.


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Great Range Capital acquires Mountain Valley Water Co.

Partnership strengthens growth plans, premium bottled water brand, CEO says
March 4, 2014

Leawood, Kan.-based private equity firm Great Range Capital acquired Mountain Valley Water Co. of Hot Springs, Ark. Mountain Valley is the oldest continuously operated bottled water company in the United States, according to the company. The premium bottled water company serves individual consumers, major retailers and foodservice operators in all 50 states and in select international markets, it says.


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A-B launches Bud Light Lime Mang-O-Rita, Raz-Ber-Rita

Mix-A-Rita variety pack features four permanent flavors
March 3, 2014

St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.


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Wirtz Beverage named exclusive broker for Diageo in Canada

New entity Wirtz Beverage Canada will feature dedicated sales team for Diageo brands
March 3, 2014

London-based Diageo has signed an agreement with Chicago-based distributor Wirtz Beverage Group, a division of Wirtz Corp., making it the exclusive national broker for Diageo’s beer, wine, spirits and ready-to-drink (RTD) brands in Canada.


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Sunny Delight joins SodaStream platform

Co-branded products to launch in second half of 2014
March 3, 2014

SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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