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Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, announced the next phase of its Brisk Bodega platform, including a new marketing campaign — "Not Half Bad" — as a part of its efforts to better connect with its core consumer base. The new campaign is the result of ethnographic research on the demographic, which provided insights that Brisk has infused into all of its 2014 activations, according to the brand.
Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States.
Lifeway Foods Inc., Morton Grove, Ill., will launch a new line of kefir drinks featuring vegetable juices this spring.
Woodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle.
National Beverage Corp., manufacturer of beverage brands including LaCroix, Everfresh, Shasta and Rip It based in Ft. Lauderdale, Fla., reported financial results for the nine months ending Jan. 25. The winter weather’s impact on production and delivery resulted in performance declines in the term, according to the company’s Chairman and Chief Executive Officer Nick A. Caporella.
For the fourth consecutive year, Cabo Wabo Tequila, a brand of San Francisco-based Campari America, is partnering with music festival Sixthman as a spirits partner for a series of rock-focused music events. Legendary and rising star acts including Kiss, Lynyrd Skynyrd, Florida Georgia Line, Sister Hazel and Transatlantic will perform for fans aboard Sixthman and Cabo Wabo-sponsored music cruises.
Leawood, Kan.-based private equity firm Great Range Capital acquired Mountain Valley Water Co. of Hot Springs, Ark. Mountain Valley is the oldest continuously operated bottled water company in the United States, according to the company. The premium bottled water company serves individual consumers, major retailers and foodservice operators in all 50 states and in select international markets, it says.
St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.
London-based Diageo has signed an agreement with Chicago-based distributor Wirtz Beverage Group, a division of Wirtz Corp., making it the exclusive national broker for Diageo’s beer, wine, spirits and ready-to-drink (RTD) brands in Canada.
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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