Beverage News

Celsius partners with National Association for Fitness Certification

NAFC fitness trainers serve as brand ambassadors to spread Celsius knowledge

Celsius Holdings Inc., Boca Raton, Fla., announced a partnership agreement with the National Association for Fitness Certification (NAFC).


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Ole Smoky launches pumpkin pie, orange flavored moonshines

Seasonal Pumpkin Pie Moonshine matches popularity of Ole Smoky Apple Pie Moonshine

Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., introduced two new moonshine flavors: Ole Smoky Pumpkin Pie Moonshine and Big Orange Moonshine.


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Barnie’s CoffeeKitchen releases CupUp capsules

Single-serve coffees offer 30 percent more than other brands, company says

Barnie's CoffeeKitchen, Orlando, Fla., launched a new line of Keurig-compatible, single-serve coffees called CupUp. CupUp capsules brew a café-quality cup of coffee with 30 percent more coffee than other brands, the company says.


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PepsiCo reported net revenue up 2 percent in Q3

Non-carbonated beverages up slightly

Purchase, N.Y.-based PepsiCo Inc. reported organic revenue growth of 3.1 percent, reported net revenue growth of 2 percent, and core earnings per share of $1.36 for the third quarter of 2014, which ended Sept. 6.


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Omega Brands to acquire Omega Infusions

Company also enters 20-year supply agreement with Oceans Omega

Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.


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IBWA infographic highlights bottled water’s health benefits

Infographic also notes industry’s small water use

The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.


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Ace Metrix names top beverage ads of Q3

Top beverage ads use humor to appeal to consumers

Ace Metrix, Mountain View, Calif., announced the top-scoring ads of the third quarter of 2014.


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Keurig Green Mountain, W.B. Mason to release Shazam Coffee K-Cups

Shazam Coffee first from Keurig-authorized distributor

Waterbury, Vt.-based Keurig Green Mountain Inc. and Brockton, Mass.-based office products dealer W.B. Mason Co. Inc. signed a multi-year agreement to offer W.B. Mason’s Shazam Coffee in K-Cup packs for the Keurig hot-brewing system in away-from-home channels. Shazam will be the first brand to come into the Keurig family from a Keurig-authorized distributor.


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TalkingRain unveils Sparkling Ice Tea line

Sparkling Ice Teas available nationwide in January

TalkingRain Beverage Co., Preston, Wash., unveiled the latest line extension for its Sparkling Ice brand: Sparkling Ice Tea.


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Strongbow launches first TV spot

New Heineken USA ad recommends serving cider over ice

Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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