Company retains all rights to current portfolio brands in US and Puerto Rico
October 11, 2016
Molson Coors Brewing Co., Denver and Montreal, announced the successful completion of its previously announced acquisition of London-based SABMiller plc’s 58 percent stake in MillerCoors LLC, Chicago, the joint venture formed in the United States and Puerto Rico by both companies in 2008.
Foodservice chain to offer Super Fruit Punch variety
October 10, 2016
Subway restaurants now offer Honest Kids juice drinks nationwide as part of its Subway Fresh Fit for Kids Meal menu. The USDA-certified organic juice drinks are available in the Super Fruit Punch variety packaged in 6-ounce juice boxes.
Nutritional beverage designed to be low in FODMAPs
October 4, 2016
Nestlé Health Science, a wholly owned subsidiary of Glendale, Calif.-based Nestlé USA, introduced ProNourish, a product specifically designed and marketed to be low in fermentable oligosaccharides, disaccharides, monosaccharides and polyols (FODMAPs) for people with digestive sensitivities, the company says.
Sonic Drive-In, Oklahoma City, Okla., introduced Frozen Sweet Teas as part of its Ultimate Iced Tea Stop. Its new lineup of frozen drinks will be joined by three new flavors of iced tea: Wildberry, Black Cherry and Pomegranate Hibiscus.
Holiday marketing supported by There’s More Behind The Star campaign
September 29, 2016
For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.