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According to a recent survey conducted by Minute Maid, 60 percent of respondents say they reach for orange juice on a regular basis.
Last week, Big Red Inc., one of the Top 10 largest soft drink companies in North America, announced its purchase of Portland, Ore.-based Thomas Kemper Soda Co.
Despite overall declines in U.S. sales, customers are satisfied with most products in the soft drinks and beer categories, says a report released by the American Customer Satisfaction Index (ACSI).
Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, introduced a new line of 150-calorie Smoothie Refreshers. Designed to complement meals, Odwalla Smoothie Refreshers are described by the company as having a refreshingly light texture and are available in Mango Lime Twist, Mixed Berry Shuffle and Pear Berry Jive flavors.
Dr Pepper Snapple Group, Plano, Texas, debuted its 10-calorie soft drink offering, Dr Pepper Ten, at retailers nationwide.
Phusion Projects’ Four Loko brand is launching an "Everything's Gone Four Loko" News 4 Station and website, which will serve as the platform for its new media campaign.
Starbucks Coffee Co., Seattle, introduced a new community model in the neighborhoods of Harlem, N.Y., and Crenshaw, Calif., where community organizations will share in the profits of a store in each community. Starbucks will donate a minimum of $100,000 to a local community organization for the first year of the partnership as it assesses the success of the program and gathers learning in hopes of creating a new type of corporate engagement in communities, the company says.
Catalina Marketing Services announced that it is expanding its nationwide point-of-sale (POS) media network into convenience stores at the National Association of Convenience Stores Show in Chicago. The expansion follows a successful pilot program with technology partner Outsite Networks.
The Boston Beer Co. expanded its philanthropic initiative Samuel Adams Brewing the American Dream to Chicagoland food, beverage and hospitality small-business owners. The Chicago expansion of the program, which provides access to loans for small businesses, is in partnership with Accion Chicago, a member of the Accion U.S. Network.
Kara Goldin, chief executive officer of San Francisco-based Hint Inc., makers of the zero-calorie, unsweetened essence water, was named one of Fortune's 2011 Most Powerful Women Entrepreneurs.
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