This September, White Plains, N.Y.-based Heineken USA’s Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations, the company says. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural LDA+ consumers to celebrate the authentic Mexican holiday with its beer, it says. The Born Bold program is supported with national TV spots, digital and social media, and Independence Day focused bilingual messaging on point-of-sales (POS) and displays, the company adds,
Polar to manufacture, distribute and sell Nestea and Poland Spring brands
July 9, 2015
Nestlé Waters North America Inc. (NWNA), Stamford, Conn. has signed a distribution agreement with Polar Beverages Inc., Worchester, Mass., to manufacture, distribute and sell cans under the Nestea and Poland Spring brand names. The alliance, named Polar Strategic Ventures, will become effective July 15 and will cover the Eastern United States.
Noah's Spring Water, Chicago, has added the Rexam 24-ounce Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in a re-sealable aluminum container, the company says.
Stamford, Conn.-based Nestlé Waters North America (NWNA) announced that its resource Natural Spring Water is debuting its remodeled bottle made with 100 percent recycled PET (rPET), excluding the cap and labeling materials.
Small-business owners have opportunity to win $10,000
July 7, 2015
To continue to expand its coaching and mentoring program to small businesses across the country, Boston Beer Co.’s Samuel Adams Brewing the American Dream announced a partnership with Entrepreneur Media to host the second annual Pitch Room Wild Card Competition. The virtual competition will be hosted on www.entrepreneur.com and allows small-business owners to submit a product sales pitch for a chance to participate in the in-person final round and pitch to a panel of expert judges and retail buyers, the company says.
Constellation Brands Inc., Victor, N.Y., announced that it has agreed to acquire the Meiomi wine brand from Copper Cane LLC, a Joseph Wagner controlled company. The transaction is expected to close by the beginning of August, the companies say.
Study measured blood pressure, blood sugar levels and blood lipids levels
June 30, 2015
A new study in The Journal of Nutrition reveals that drinking low-calorie cranberry juice cocktail may help lower the risk of chronic diseases that rank among the leading causes of death worldwide, including heart disease, diabetes and stroke.
Summer is upon us, and with it comes the year's most refreshing opportunity to enjoy an ice-cold lemonade. Old Orchard Brands, Sparta, Mich., offers a new way to enjoy this summertime favorite with its new Cherry Limeade and Watermelon Cucumber Lemonade, which features 33 percent less sugar while maintaining a full-flavor taste, the company says.