Limited-edition labels accompanied by digital, social, in-store promotion
June 13, 2016
Dr Pepper, a brand of Plano, Texas-based Dr Pepper Snapple Group, launched its Pick Your Pepper campaign — an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition and custom-printed Dr Pepper 20-ounce bottles. Backed by a digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them, the company says.
Film partnership offers trip to Kennedy Space Center, custom TV spot
June 10, 2016
Aquafina, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the brand's first-ever film partnership of the upcoming summer release of “Ice Age: Collision Course.” In conjunction with the movie, which hits theaters July 22, Aquafina will roll out a custom TV spot and a national consumer sweepstakes, along with engaging retail and digital initiatives, the company says.
The Top 100 beverage companies once again saw a change at its top spot. Based on 2015 financial sales, The Coca-Cola Co. reclaimed the No. 1 spot despite experiencing a sales decrease in comparison to 2014.
Industry veteran Chester Brandes to head new division
June 7, 2016
Bulldog Gin, New York, will form a new business unit responsible for the development and execution of the brand's commercial strategy in the United States, Canada, Mexico, Latin Americaand the Caribbean, with a particular focus on the on-premise, announced Founder and Chief Executive Officer of Bulldog Gin Anshuman Vohra.
Switching to bottled water saves the equivalent of 87 cheeseburgers a year
June 7, 2016
The tremendous rise in U.S. bottled water consumption has resulted in significant caloric savings, according to a new study from the Beverage Marketing Corporation (BMC), New York. As Americans increasingly have opted for calorie-free bottled water instead of other beverages, they have collectively cut 61 to 68 trillion calories during the past 15 years (2000-2015), the market research firm reports.
New Teavana premium teas to capitalize on multi billion-dollar RTD tea category
June 6, 2016
St. Louis-based Anheuser-Busch and Seattle-based Starbucks Corp. announced that they are working together to produce, bottle, distribute and market the first Teavana ready-to-drink (RTD) teas expected to launch in the United States in the first half of 2017.
Premium spirits company Milestone Brands LLC, Austin, Texas, announced the acquisition of American Born Moonshine from Nashville, Tenn.-based Windy Hill Spirits. Milestone Brands LLC, which also recently acquired Dulce Vida Tequila, was formed in February by Eric Dopkins, former chief executive officer of Deep Eddy Vodka, and Chad Auler, co-founder of Deep Eddy Vodka.
Nitrate-free bottled water brand launches in Kroger stores across US
May 31, 2016
New York-based Aqua Carpatica has earned national distribution for its naturally sparkling mineral and still spring varieties in Kroger stores. The brand's authorization at Kroger will significantly increase availability for its naturally alkaline, nitrate-free waters throughout the United States, the company says.