Merger would combine brewers’ expansive beer portfolios
October 13, 2015
The Boards of Anheuser Busch InBev (AB InBev), Leuven, Belgium, and SABMiller plc, London, announced that they have reached agreement in principle on the key terms of a possible recommended offer to be made by AB InBev for the entire issued and to be issued share capital of SABMiller.
Dewar’s whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., is celebrating the launch of Dewar’s Scratched Cask with a 360-degree virtual reality experience and marketing campaign. By visiting www.Scratched360.com, consumers can
Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21
October 5, 2015
Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.
Brand to release a series of limited-edition, wood-finished Scotch blends
October 5, 2015
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, will introduce its newest Scotch whisky: Johnnie Walker Select Casks – Rye Cask Finish, a 10-year-old, 46 percent alcohol by volume (ABV), chill-filtered blended Scotch whisky. The new varietal is the first in a series of limited-edition, wood-finished Scotch blends to be released during the coming years, the company says. Each limited-edition whisky will feature a different wood finish crafted for today's whisky enthusiast, it adds.
Kraig R. Naasz will assume position in January 2016
October 2, 2015
The Distilled Spirits Council (DISCUS), Washington, D.C., announced the selection of Kraig R. Naasz, 55, the current head of the American Frozen Food Institute (AFFI), as its new president and chief executive officer.
App provides real-time view of consumer eating, drinking habits
October 1, 2015
New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!