Beverage News

Multibillion dollar transactions drive US retail, consumer deals during Q1

Total deal value and volume surges, according to PwC US
April 30, 2013

U.S. retail and consumer merger and acquisition activity during the first quarter of 2013 was defined by six multibillion dollar transactions and alternative deal structures employed to achieve strategic objectives, according to New York-based PwC’s U.S. retail and consumer deals insights Q1 2013 report.


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Anheuser-Busch InBev reports Q1 2013 results

April 30, 2013

Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) reported that its total revenue grew 1.5 percent in the first quarter of 2013, with strong revenue per hectoliter growth of 5.8 percent due to the company’s revenue management initiatives and the premiumization of its brand portfolio in key markets. On a constant geographic basis, revenue per hectoliter grew by 6.9 percent, it reports.


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Mountain Dew evolves Green Label platform

Partnership with Complex Media creates online destination for youth culture
April 29, 2013

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, and New York-based Complex Media announced a partnership that will support the evolution of Mountain Dews’ legacy programs Green Label Sound, Green Label Art and Green Label Exclusives. The duo will offer a new digital destination, www.Green-Label.com, that will feature the voices and stories of today's youth culture, the companies say.


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Wat-aah! supports healthy hydration with Move Your Body 2013 event

April 29, 2013

Wat-aah! Foundation, an organization founded by the New York City-based Wat-aah! brand of functional bottled water for kids and teens, announced the third annual Move Your Body 2013 event will take place in New York City and Los Angeles on Wednesday, May 1, at 1:42 p.m. EDT/10:42 a.m. PDT. The annual nationwide youth exercise event in support of First Lady Michelle Obama 's Let's Move! initiative will involve 250,000 kids from more than 600 schools across the country.


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Wirtz Beverage Group and McLane join forces with Missouri Beverage

April 26, 2013

Wirtz Beverage Group, Chicago, formed a joint venture with McLane Co. Inc., Temple, Texas, and together entered into an agreement with St. Louis-based Missouri Beverage Co.


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Coca-Cola reaches out to teens with ‘The Ahh Effect’ campaign

April 24, 2013

Atlanta-based The Coca-Cola Co. kicked off its newest teen-focused campaign, “The Ahh Effect” with dozens of new digital experiences that create a multi-dimensional feeling of happiness, satisfaction and refreshment that one experiences after drinking a Coke, the company says.


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7-Eleven gives away free Mio

April 23, 2013

As a major retailer of single-serve bottled water, Dallas, Texas-based 7-Eleven Inc. is giving away free 1.08-ounce bottles of Mio Energy Black Cherry liquid water enhancer at participating 7-Eleven stores from midnight to 11:59 p.m. today, while supplies last.


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Tecate launches ad campaign for Spanish-speaking men

Campaign includes TV, radio and out-of-home ads
April 22, 2013

Tecate, a brand of White Plains, N.Y.-based Heineken USA, launched a new advertising campaign targeted at Spanish-speaking men in the United States.


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Pepsi Next pushes trial with ‘Wheel of Levy’ promotion

April 22, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi Next brand partnered with actor William Levy to debut the "Wheel of Levy" promotion. This is the brand's latest mission to get America to “Drink it to believe it,” referring to the product’s real cola taste with 60 percent less sugar, the company says. The actor portrays six versatile personas all in hot pursuit of one united goal: to get America to try a Pepsi Next for free.


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PepsiCo reports Q1 2013 results

April 18, 2013

As a whole, Purchase, N.Y.-based PepsiCo Inc. reported net revenue for the first quarter of 2013, ending March 23, at nearly $12.6 billion, which is a 1 percent increase from the first quarter of 2012. Its beverage offerings increased 3 percent in volume during the time frame, with 1 percent organic growth.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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