Beverage News

Coca-Cola reaches out to teens with ‘The Ahh Effect’ campaign

April 24, 2013

Atlanta-based The Coca-Cola Co. kicked off its newest teen-focused campaign, “The Ahh Effect” with dozens of new digital experiences that create a multi-dimensional feeling of happiness, satisfaction and refreshment that one experiences after drinking a Coke, the company says.


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7-Eleven gives away free Mio

April 23, 2013

As a major retailer of single-serve bottled water, Dallas, Texas-based 7-Eleven Inc. is giving away free 1.08-ounce bottles of Mio Energy Black Cherry liquid water enhancer at participating 7-Eleven stores from midnight to 11:59 p.m. today, while supplies last.


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Tecate launches ad campaign for Spanish-speaking men

Campaign includes TV, radio and out-of-home ads
April 22, 2013

Tecate, a brand of White Plains, N.Y.-based Heineken USA, launched a new advertising campaign targeted at Spanish-speaking men in the United States.


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Pepsi Next pushes trial with ‘Wheel of Levy’ promotion

April 22, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi Next brand partnered with actor William Levy to debut the "Wheel of Levy" promotion. This is the brand's latest mission to get America to “Drink it to believe it,” referring to the product’s real cola taste with 60 percent less sugar, the company says. The actor portrays six versatile personas all in hot pursuit of one united goal: to get America to try a Pepsi Next for free.


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PepsiCo reports Q1 2013 results

April 18, 2013

As a whole, Purchase, N.Y.-based PepsiCo Inc. reported net revenue for the first quarter of 2013, ending March 23, at nearly $12.6 billion, which is a 1 percent increase from the first quarter of 2012. Its beverage offerings increased 3 percent in volume during the time frame, with 1 percent organic growth.


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IRI announces most-successful CPG brands of 2012

April 17, 2013

Chicago-based market research firm Information Resources Inc. (IRI), formerly SymphonyIRI Group, released its list of 2012 New Product Pacesetters. These 200 top-selling consumer packaged goods (CPG) launches, which represent 11 percent of the 1,900 CPG brands that hit the market in 2011 and 2012, each captured more than $13 million in their first year of sales in traditional grocery, drug and mass market retailers, dollar and club channels, and military commissaries, with an individual average of $39.5 million in first-year revenues.


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Oskar Blues Brew School student hired by N.C. brewery

April 16, 2013

The Oskar Blues Brew School, Brevard, N.C., announced that its first 20 students are preparing to take the General International Beer and Distribution Certification exam in a few weeks. One of those students has already been offered, and accepted, the position of assistant brewer at Oskar Blues’ North Carolina brewery.


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The Coca-Cola Co. reports 1st-quarter 2013 results

Company plans expanded territories deal with bottlers
April 16, 2013

Atlanta-based The Coca-Cola Co. reported its results for the first quarter of 2013. Overall, first-quarter reported net revenues declined 1 percent, with comparable net revenues also down 1 percent. This reflects a 2 percent increase in concentrate sales, offset by a 1 percent impact from structural changes and a 2 percent currency impact. Excluding the impact of currency and structural changes, net revenues grew 2 percent despite two fewer selling days in the quarter.


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Kool-Aid launches new brand campaign, liquid drink mix

Kool-Aid Man gets new voice and look
April 15, 2013

Northfield, Ill.-based Kraft Foods Group Inc. unveiled a comprehensive new campaign for its Kool-Aid brand called "Smile. It's Kool-Aid," timed with the product launch of Kool-Aid Liquid Drink Mix.


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Five things to know about millennials

April 15, 2013

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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