Beverage News

PepsiCo launches new line of sparkling waters, liquid concentrates

New Aquafina FlavorSplash line targets teens and families
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Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.


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Margaritas named top adult concoction of the summer

On-premise beverage sales measured from June through August
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With 20.5 percent share of the market, Margaritas were identified as the top adult beverage concoction of the summer, according to Restaurant Sciences Inc.


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Jamba Juice brings back Pumpkin Smash smoothie for fall

Seasonal drink features real pumpkin, cinnamon and nutmeg
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Putting a better-for-you twist on seasonal pumpkin beverages, Jamba Juice Co., Emeryville, Calif., is bringing back its Pumpkin Smash smoothie for the fall season.


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Brown-Forman establishes new head office for European operations

Finlandia global brand team will move from US headquarters to Amsterdam
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Brown-Forman Corp., Louisville, Ky., announced that it will establish a new head office for its European operations in Amsterdam, effective Jan. 1, 2014.


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Wat-aah! launches new TV commercial in support of ‘Drink Up’ campaign

New commercial features Yung Day 1 music group
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New York-based Wat-aah!, a premium brand of functional water for kids and teens, is helping to promote healthy hydration and the “Drink Up” initiative led by the Partnership for a Healthier America (PHA), Washington, D.C., and its honorary chair, first lady Michelle Obama, through a new TV advertisement. In the commercial, Atlanta-based children’s music group Yung Day 1 releases its first single, "Drink Wat-aah!," to encourage kids to hydrate healthily with the water.


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Diageo announces 10th Annual Golden Bar Award winners

Event honors beer, wine and spirits distributors
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Diageo North America, Norwalk, Conn., named the winners of its 10th Annual Golden Bar Awards.


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NCA tracks coffee consumption by generation

Survey shows total category consumption highest among mature consumers
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The National Coffee Association (NCA), New York, published “Coffee Across Generations,” a new report in the NCA's “National Coffee Drinking Trends” market research series analyzing the differences in coffee consumption behaviors and attitudes among different generations.


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Constellation Brands makes $20 million investment in California wineries

Projects include expanding crushing capacity, adding new bottling lines
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Constellation Brands Inc., Victor, N.Y., announced plans to invest more than $20 million in several of its California wineries and vineyard operations to expand its growing, crushing, fermenting, storing and bottling capacities.


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Heineken’s holiday program invites consumers to ‘Celebrate Together’

Beer brand releases holiday packaging as part of promotion
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White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.


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Starbucks introduces single-origin coffee from Ethiopia

New Ethiopia offering celebrates the birthplace of coffee
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Seattle-based Starbucks Coffee Co. launched its latest single-origin coffee: Ethiopia.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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