Beverage News

Pepsi invites fans to ‘Dance for a Chance’

Campaign gives fans the chance to star in ‘super fan’ video
July 3, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.


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Healthy flavors boom in US

Innova to present beverage trends, emerging flavors at IFT Expo
July 2, 2013

Healthy flavors, such as herbs and spices, honey and new-generation superfruits will be the next hits in the global beverages market, according to Innova Market Insights, the Netherlands. Although flavor trends can vary markedly by region, research data from Innova indicates that rising interest in superfruits is evident globally, with pomegranate still leading the field.


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Constellation Brands reports Q1 FY 2014 results

Company kicks off the quarter with acquisition of Grupo Modelo’s US beer business
July 2, 2013

Constellation Brands Inc., Victor, N.Y., reported a 6 percent increase in net sales reaching $673 million for the first quarter of its fiscal-year 2014.


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New Amsterdam Spirits adds to portfolio

Modesto, Calif.-based company launches Citron and Coconut Flavored Vodkas
July 1, 2013

New Amsterdam Spirits, Modesto, Calif., announced the newest additions to its portfolio: New Amsterdam Citron and Coconut Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Citron and Coconut are five times distilled and made from high-quality grains and fruit flavors, it says.


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Snapple contest enables fans to win nothing

Specially marked caps offer prizes
July 1, 2013

Plano, Texas-based Dr Pepper Snapple Group’s Snapple brand is celebrating “nothing” through a new contest.


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Pernod Ricard USA expands spirits marketing team

Team to be led by Pierre Berard, former director of marketing for Pernod Ricard China
July 1, 2013

New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.


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Brown-Forman to expand Woodford Reserve Distillery

Louisville-based company to invest more than $35 million in facility expansion
June 28, 2013

Brown-Forman Corp., Louisville, Ky., announced its intention to expand the Woodford Reserve Distillery to meet the anticipated growing global demand for its super-premium Woodford Reserve Kentucky bourbon. The more than $35 million investment includes the addition of three new warehouses capable of housing more than 165,000 barrels of bourbon.


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MillerCoors achieves landfill-free status at its largest US brewery

More than 135 tons of waste to be eliminated monthly
June 25, 2013

Chicago-based MillerCoors announced that its Golden Brewery in Golden, Colo., now is landfill-free. Building on its experience in making four of its other breweries landfill-free, this latest achievement means that one of the largest breweries in the United States eliminated an average of 135 tons of waste monthly that was previously sent to a landfill, according to the company.


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Kona Brewing Co. invites fans to share their summer bucket lists

Sweepstakes offers chance to win Hawaiian summer fun prize package
June 25, 2013

Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.


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Starbucks adds new summer drinks

Valencia Orange, Orange Spice Iced Coffee and Shaken Iced Peach Green Tea Lemonade join lineup
June 25, 2013

Kicking off the start of summer, Seattle-based Starbucks Coffee Co. introduced a new lineup of summer beverages.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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