Beverage News

Mountain Dew offers contest, flavors for ‘Call of Duty’ release

November 8, 2011

Purchase, N.Y.-based PepsiCo brand Mountain Dew announced a sweepstakes to reward fans with an ultimate mega-gaming experience: the chance to play “Call of Duty: Modern Warfare 3” with three friends on a mega-sized stadium screen. Also, as part of the video game promotion, Mountain Dew is expanding its Mtn Dew Game Fuel line with a new Tropical flavor to join the variety.


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McDonald’s adds seasonal beverages to McCafe line

November 8, 2011

McDonald's USA, Oak Brook, Ill., introduced two new beverages to its McCafe beverage line: Peppermint Mocha and Peppermint Hot Chocolate.


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Ball Corp. earns Cans of the Year awards

November 8, 2011

During the international Canmaker Summit in Istanbul, two beverage packages manufactured by Broomfield, Colo.-based Ball Corp. received Cans of the Year awards.


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Pepsi partners with digital coupon service

November 1, 2011

Pepsi teamed up with Waltham, Mass.-based SavingStar, a national paperless grocery savings service, to offer shoppers savings on Diet Pepsi and Pepsi Max. The savings is activated through the brands’ respective Facebook pages. During November, when shoppers spend $15 in total on any Diet Pepsi or Pepsi Max product at participating retailers over the course of any number of shopping trips, they will receive $5 back.


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Malibu and Ne-Yo partner to launch new beverage

November 1, 2011

Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.


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Green Mountain Coffee Roasters to open plant in Virginia

November 1, 2011

Green Mountain Coffee Roasters Inc. (GMCR), based in Waterbury, Vt., has chosen Isle of Wight County, Va., as the future home of its new manufacturing and distribution facility.


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Coca-Cola purchases Great Plains bottler

November 1, 2011

Great Plains Coca-Cola Bottling Co., Oklahoma City, has signed an agreement to be acquired by The Coca-Cola Co., Atlanta, for approximately $360 million.


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Pepsi partners with 7-Eleven to support Feeding America

October 25, 2011

PepsiCo, Purchase, N.Y., has partnered with Dallas-based 7-Eleven Inc.'s convenience stores nationwide to help donate money to Feeding America, a hunger-relief charity that provides emergency food assistance to 37 million Americans each year, including 14 million children and 3 million seniors.


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American Beverage Association highlights benefits of beverage industry

October 25, 2011

The American Beverage Association (ABA), Washington, D.C., reinforced the positive effect its members in the non-alcohol beverage industry have on the country. The association noted the industry’s support in charitable causes in communities across the nation that total more than $1.9 billion, it said.


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Sara Lee sells coffee, tea business to J.M. Smucker Co.

October 25, 2011

Downers Grove, Ill.-based Sara Lee Corp. announced the sale of a majority of its North American foodservice coffee and tea operations to The J.M. Smucker Co., Orrville, Ohio, for $350 million.


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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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