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- BEVERAGE R&D
Purchase, N.Y.-based PepsiCo brand Mountain Dew announced a sweepstakes to reward fans with an ultimate mega-gaming experience: the chance to play “Call of Duty: Modern Warfare 3” with three friends on a mega-sized stadium screen. Also, as part of the video game promotion, Mountain Dew is expanding its Mtn Dew Game Fuel line with a new Tropical flavor to join the variety.
McDonald's USA, Oak Brook, Ill., introduced two new beverages to its McCafe beverage line: Peppermint Mocha and Peppermint Hot Chocolate.
During the international Canmaker Summit in Istanbul, two beverage packages manufactured by Broomfield, Colo.-based Ball Corp. received Cans of the Year awards.
Pepsi teamed up with Waltham, Mass.-based SavingStar, a national paperless grocery savings service, to offer shoppers savings on Diet Pepsi and Pepsi Max. The savings is activated through the brands’ respective Facebook pages. During November, when shoppers spend $15 in total on any Diet Pepsi or Pepsi Max product at participating retailers over the course of any number of shopping trips, they will receive $5 back.
Malibu and R&B singer, songwriter and actor Ne-Yo have formed a long-term partnership to unveil Malibu Red, which will launch in March 2012.
Green Mountain Coffee Roasters Inc. (GMCR), based in Waterbury, Vt., has chosen Isle of Wight County, Va., as the future home of its new manufacturing and distribution facility.
Great Plains Coca-Cola Bottling Co., Oklahoma City, has signed an agreement to be acquired by The Coca-Cola Co., Atlanta, for approximately $360 million.
PepsiCo, Purchase, N.Y., has partnered with Dallas-based 7-Eleven Inc.'s convenience stores nationwide to help donate money to Feeding America, a hunger-relief charity that provides emergency food assistance to 37 million Americans each year, including 14 million children and 3 million seniors.
The American Beverage Association (ABA), Washington, D.C., reinforced the positive effect its members in the non-alcohol beverage industry have on the country. The association noted the industry’s support in charitable causes in communities across the nation that total more than $1.9 billion, it said.
Downers Grove, Ill.-based Sara Lee Corp. announced the sale of a majority of its North American foodservice coffee and tea operations to The J.M. Smucker Co., Orrville, Ohio, for $350 million.
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