The Coca-Cola Co. brand to launch new TV spot featuring Taylor Swift later this fall
September 22, 2014
Since 1982, consumers have been turning to Diet Coke because they love its taste, according to The Coca-Cola Co., Atlanta. To expand on this, the brand is launching a new campaign to show fans what life would be like if it tasted as good as Diet Coke.
After citizens in Scotland voted to keep the country a member of the United Kingdom, the Scotch Whisky Association (SWA), Edinburgh, Scotland, released a statement.“The people of Scotland have made a historic choice against the background of the most profound national debate,” said David Frost, chief executive officer of the SWA, in a statement.
Brand launches art exchange, nightlife experience to support new package
September 19, 2014
New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.
New brands to expand WhiteWave’s plant-based food and beverages platform
September 18, 2014
The WhiteWave Foods Co., Broomfield, Colo., announced that it has agreed to acquire So Delicious Dairy Free, Eugene, Ore., from its existing shareholders, led by Wasserstein & Co., for approximately $195 million in cash.
On Oct. 1, Federal Way, Wash.-based Fresh Matters LLC will bring back its limited-edition, seasonal Honeycrisp apple juice under its ‘tude Juice portfolio. The cold-pressed, never-heated juice rejoins the brand’s five other apple juices and 10 apple and fruit juice blends, which currently are available in 1,500 stores across the country.