For Who You Are campaign will be first as part of Santa Margherita USA
February 16, 2016
Santa Margherita Wines, Miami, announces the launch of its new advertising campaign — For Who You Are. This is the first campaign for Santa Margherita Wines as part of its new partnership with U.S. importer Santa Margherita USA Inc., also of Miami, the company says. For Who You Are will feature TV, print and digital advertising, kicking off a new creative approach with an intimate look at the Santa Margherita brand, it adds.
Closed Loop Fund, Keep America Beautiful part of pledge to boost recycling rate to 60 percent by 2030
February 16, 2016
Dr Pepper Snapple Group (DPS), Plano, Texas, announced it will work with industry, government and community partners in order to achieve a U.S. beverage container recycling rate of 60 percent by 2030, the company says. As part of this commitment, the company is
As Valentine's Day nears, Starbucks Coffee Co., Seattle, invites consumers to get together with loved ones to try three new chocolate beverages. Beginning Feb. 8, participating Starbucks stores in the United States and Canada are offering a trio of Starbucks Molten Chocolate beverages that will be available through Feb. 14, the company says.
Piper-Heidsieck, Reims, France, unveiled the Red Carpet Ready limited-edition magnum bottle that will be poured exclusively at this year's 88th Oscars ceremony and Governors Ball, the Academy's official post-Oscars celebration.
The WhiteWave Foods Co., Denver, announced that 100 percent of the cocoa powder sourced across its portfolio of plant-based, dairy and creamer products within its Americas Foods & Beverages segment will be independently certified sustainable by the end of 2016. All WhiteWave brands based in North America, including Silk, So Delicious Dairy Free, Vega, Horizon Organic and International Delight, using cocoa as an ingredient will make the transition, the company says.
Malibu, a brand of Purchase, N.Y.-based Pernod Ricard, announced the introduction of Malibu Strawberry Kiwi Cans, its newest addition to its ready-to-drink (RTD) cocktail portfolio, beginning this February. The pre-mixed cocktail combines the flavors of ripe strawberry and kiwi with a hint of Malibu Coconut and will be available packaged in single-serve cans for outdoor and on-the-go occasions throughout the spring and summer seasons, the company says. Malibu Strawberry Kiwi Cans join Malibu’s current line of flavors: Malibu Fizzy Pink Lemonade; Malibu and Pineapple; and Malibu Island Spiced & Club Soda.
Caliwater Cactus Water, Los Angeles, unveiled two new flavors, Cactus + Peach and Cactus + Berry. Both new flavors contain Prickly Pear Extract, are Non-GMO Project verified, not from concentrate and contain zero added sugar.