- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Available through the Pepsi Lipton Tea partnership, a joint venture between Purchase, N.Y.-based PepsiCo and London-based Unilever, Lipton iced tea launched a summer campaign called “Feel the Taste,” which began Memorial Day weekend.
Camden, N.J.-based Campbell Soup Co. reported a 15 percent increase in sales to nearly $2.1 billion for the third quarter of fiscal year 2013.
Purchase, N.Y.-based PepsiCo brands Pepsi and Mountain Dew announced their summertime promotion, "Iconic Summer," which will offer fans the chance to win prizes and exclusive experiences.
Skyy Vodka, a brand of Campari America, San Francisco, announced the launch of its newest advertising and social media campaign, titled "Be Part of the Art," to support its new Skyy Infusions Moscato Grape vodka.
Just as craft beer continues to expand, the Craft Brewers Conference (CBC) & BrewExpo America has grown. Organized by the Brewers Association (BA), a non-profit trade organization based in Boulder, Colo., the CBC attracted 6,400 brewing professionals and approximately 440 exhibitors from March 26 to 29, in Washington, D.C.
Coca-Cola USA, a division of The Coca-Cola Co., Atlanta, is gearing up for summer with the launch of its “Get the Ball Rolling” initiative with events that encourage activity and fun for millions of consumers across America.
After a nationwide search that began in March, Miller Lite, a brand of Chicago-based MillerCoors, selected the winners of its Miller Time Internship.
Fruit2O, a brand of Sunny Delight Beverages Co., Cincinnati, released a new campaign that encourages fans to “dial back” social media over-sharing.
Vermont Hard Cider Co. LLC, a wholly owned subsidiary of Ireland-based C&C Group plc, announced that construction is under way on its new, state-of-the-art cidery in Middlebury, Vt. The $30 million project is being built less than a mile from the current Middlebury facility, it says.
Seattle-based Starbucks Coffee Co. and Waterbury, Vt.-based Green Mountain Coffee Roasters Inc. (GMCR) signed an agreement to expand their partnership for the manufacturing, marketing, distribution and sale of Starbucks- and Tazo-branded single-serve packs for use in GMCR’s Keurig single-serve brewing systems.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.