New beverage release in conjunction with green tea tasting experience
January 12, 2015
In celebration of National Hot Tea Month, Starbucks Coffee Co. brand Teavana released its newest handcrafted variety: Winterberry Green Tea Blend. Available in all Teavana stores, Winterberry is a blend of green tea infused with hints of strawberry and citrus, the Seattle-based company says.
Dos Equis Marks the Spot campaign designed to boost beer sales during slower months
January 8, 2015
Dos Equis, a premium Mexican beer brand of White Plains, N.Y.-based Heineken USA Inc., introduced a new, fully integrated digital retail and on-premise promotion aimed at driving sales during a period when beer sales typically hit a lull, the brand says. Dos Equis Marks the Spot will run from Feb. 1 through the end of March, with targeted digital platforms and in-store elements inviting consumers to participate in a daily virtual treasure hunt to locate the brand’s famous XXs for the chance to win the “most interesting” winter experiences.
Old Bridge Cellars (OBC), Napa, Calif., announced the expansion of its Oregon portfolio with Chapter 24 Vineyards, a joint venture between Dundee, Ore.-based Evening Land founder Mark Tarlov and French winemaker Louis-Michel Liger-Belair of Vosne-Romanee, Burgundy, France.
Cullen Agricultural Holding Corp., Waynesboro, Ga., and Long Island Brand Beverages LLC (LIBB), Hicksville, N.Y., jointly announced that they have entered into a definitive agreement to merge their respective companies.