Product hits market in conjunction with new ‘Ghostbusters’ movie
April 26, 2016
Fans of the “Ghostbusters” franchise have one more reason to celebrate this summer as Atlanta-based The Coca-Cola Co.’s Hi-C brand announced release of Hi-C Ecto Cooler, a juice drink for those nostalgic for the 1980s and 1990s, the company says. Hi-C Ecto Cooler will be available for a limited time starting May 30. Its resurgence comes after a 15-year hiatus, as “Ghostbusters” hits theaters July 15.
Survey results to be released at the Beverage Forum
April 26, 2016
A new survey from industry consultants Beverage Marketing Corporation (BMC), New York, and Boston-based Fluent, a leading college marketing and insights agency, found that taught to make healthy choices from a young age, Gen Z college students take that lesson seriously when reaching for beverages. Practicality and natural products are preferred, while artificial ingredients and crazy fads are likely to cue a collective eye-roll, the companies say.
PepsiCo and Target are first to support NEW Future Fund
April 25, 2016
The Chicago-based Network of Executive Women (NEW), which represents nearly 10,000 members from the retail and consumer goods and services industries, announced that it launched the NEW Future Fund, a campaign aimed at achieving 50/50 gender parity in the industry, it says.
Cascadia’ managing partner to give two speeches at Dubai Drink Technology Expo
April 19, 2016
Ramsey, N.J.-based Cascadia Managing Brands announced that Managing Partner Bill Sipper will address the Dubai Drink Technology Congress in Dubai, United Arab Emirates, which will take place May 16-18 at the Dubai International Convention and Exhibition Center.
Nielsen CGA on-premise data highlights growth in spirits, decline in beer
April 19, 2016
Nielsen CGA, a branch of New York-based Nielsen, released its first fully projected on- premise measure for the U.S. Beverage Alcohol market which takes a side-by-side look at the state of the U.S. Beverage Alcohol market compared with Great Britain, a market in which full measurement has been available for 10 years, the company says. Great Britain is a gateway for United States’ on-premise retailers and drinks businesses into Europe given the similarities between the two regions, according to the market research firm. The insights from this report highlight opportunities both domestically and internationally, it adds.
A strong partnership can help turn an idea into a product that consumers can’t wait to buy. For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.
Brand expands distribution to Metro New York, Florida
April 15, 2016
Saint Paul, Minn.-based Prestige Beverage Group announced the growth of its Kinky Beverage portfolio. Kinky Cocktails, a colorful addition to the growing progressive adult beverage category, has stood out by offering delectable flavors in colors that pop, the company says.
Virginia craft brewery among the fastest growing in the state
April 12, 2016
St. Louis-based Anheuser-Busch, a division of Anheuser-Busch InBev, announced an agreement to acquire Roseland, Va.-based Devils Backbone Brewing Co., a leading and fast-growing craft brewery in Virginia.