Beverage News

Pucker partners with reality star to play matchmaker

June 14, 2011

Patti Stanger, star of Bravo's "Millionaire Matchmaker" is partnering with Pucker Vodka for its "Break Up and Match Up" program. Beginning in June, Stanger will use her unique talent to pair fun and flirty flavored-vodka drinkers' personalities with equally spirited cocktails made from Pucker Vodka, a brand of Deerfield-based Beam Global Spirits & Wine.


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Coca-Cola ad invites soccer fans to come together

The Coca-Cola Co., Atlanta, debuted a new commercial for its signature Coca-Cola brand that inspires rivals to come together
June 7, 2011

During the broadcast of the 2011 Confederation of North, Central American and Caribbean Association Football (CONCACAF) Gold Cup on Univision, the commercial, entitled “Buscando Coca-Cola” (“Searching for Coca-Cola”), showcases the unifying power of Coca-Cola through the eyes of a man desperately seeking a supply of Coke before the start of a soccer match, the company says.


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No Fear Energy Drink-maker buys Whey Up

June 7, 2011
Shadow Beverages and Snacks LLC, Tempe, Ariz., acquired the Whey Up line of ready-to-drink beverages.
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Craft brewers showcase beer pairings at Savor

June 7, 2011
The Brewers Association hosted Savor: An American Craft Beer & Food Experience this weekend in Washington, D.C. Part of Savor Beer Week D.C., the event featured craft brewers from across the Untied States.
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Beverages and a game

May 31, 2011
Consumers can “Play It Smooth” with the new Keystone Light packaging that transforms into a game of “Canhole.” Keystone Light provides additional value to the consumer as 18-, 24- and 30-pack “stones” easily transform into a game of “bags” via perforated circles that can be removed for play, the companies say.
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PepsiCo donates $500,000 toward tornado relief efforts

May 31, 2011
The PepsiCo Foundation, Purchase, N.Y., committed $500,000 to non-profit partners leading relief and recovery efforts in Missouri as a result of tornados and severe weather. The contribution is in addition to the Foundation’s $125,000 commitment to areas of the Southern United States affected by recent storms, the company said.
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V8 expands into juice-based energy drinks, shots

May 31, 2011
The Campbell Soup Co., Camden, N.J., expanded its V8 franchise with the announcement of V8 V-Fusion + Energy drinks and V8 Energy Shots. Each beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract, the company said.
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Bottled water consumption increases, IBWA reports

May 31, 2011
Overall consumption of bottled water increased by 3.5 percent in the United States in 2010, according to the International Bottled Water Association (IBWA), Alexandria, Va. The association released its 2010 bottled water statistics, which were compiled by Beverage Marketing Corp. (BMC).
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SymphonyIRI examines the male shopper

May 24, 2011
SymphonyIRI Group, Chicago, recently studied the male shopper and found that while there are several attitudinal and behavioral similarities with female shopper behavior, there are several important distinct differences.
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Arizona rolls out smaller can multipacks

May 24, 2011
Arizona Beverages USA LLC, Woodbury, N.Y., extended its packaging mix for Arizona Iced Tea to include 12-packs of 11.5-ounce cans, which are made by Rexam.
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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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