Beverage News

Pinnacle introduces seasonal flavored vodkas

New varieties span fall and winter seasons
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Beam Inc., Deerfield, Ill., introduced five new flavored vodkas for the fall and winter seasons under its Pinnacle brand.


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Gevalia releases Keurig-compatible beverages

Café-style beverages available in three varieties
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Gevalia, a brand of Northfield, Ill.-based Kraft Foods Group Inc., announced the introduction of its single-serve, café-style coffee beverages for use in the Keurig K-Cup brewer, a product of Green Mountain Coffee Roasters, Waterbury, Vt.


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Absolut launches new global brand campaign

Brand partners with artists to encourage creativity, artistic transformation
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Absolut, a brand of New York-based Pernod Ricard USA, launched a new brand campaign called Transform Today with creative agency Sid Lee, New York.


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Pepsi kicks off NFL season with ‘Are You Fan Enough?’ campaign

Marketing effort to celebrate fan enthusiasm, connect fans with the game all season long
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Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.


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Newcastle brings back fall No Bollocks retail program

Displays, coupons promote Newcastle Brown Ale and limited-edition brews
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Newcastle Brown Ale, a brand of Heineken USA, White Plains, N.Y., brought back its fall No Bollocks retail program for 2013.


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Dos Equis reveals the details of its 2013 Masquerade program

Brand packaging dons a masquerade mask for Halloween-themed promotion
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Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.


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Korbel California Champagne awards girls getaway trip

Five friends win trip to Korbel Winery
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Korbel California Champagne, a brand of F. Korbel & Bros., Guerneville, Calif., announced the winners of its Korbel Mimosa Girls Getaway contest, which asked women to submit a toast about their friendships explaining why their groups of friends should be chosen to win the ultimate girls getaway to the Korbel Winery in Sonoma County, Calif.


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Mountain Dew, Doritos to host Every 2 Minutes auctions

Brands give fans the chance to bid for Xbox One systems
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This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.


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Starbucks reinstates Pumpkin Spice Latte for 10th anniversary

More than 200 million Pumpkin Spice Lattes have been purchased since its inception
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With fall approaching, Seattle-based Starbucks Coffee Co. is bringing back its seasonal Pumpkin Spice Latte (PSL) for the 10th consecutive year.


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Sunny Sky Products acquires Turbo Energy Drink

Agreement expands Sunny Sky’s bar and nightclub presence
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Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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