Beverage News

Activate Drinks launches ‘Stop Vitamin Cruelty’ campaign

Company launches Facebook app in connection with campaign
July 9, 2013

Los Angeles-based Activate Drinks, maker of nutrient-enhanced waters utilizing twist cap technology, kicked off its “Stop Vitamin Cruelty” summer advertising campaign, which highlights the company’s core message of vitamin efficacy.


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Coca-Cola, World Wildlife Fund expand partnership

Companies set new environmental goals
July 9, 2013

The Coca-Cola Co., Atlanta, and World Wildlife Fund (WWF), Washington, D.C., announced new global environmental goals and an expanded global partnership to advance The Coca-Cola Co.’s sustainability stewardship.


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Sunny Delight Beverages Co. reports sustainability progress

Company completes $85 million reinvention project
July 9, 2013

Sunny Delight Beverages Co. (SDBC), Cincinnati, released its fifth annual sustainability report, which showcases the company’s progress toward its sustainability goals. During 2012, SDBC completed an $85 million state-of-the-art reinvention project aimed at improving every SDBC plant and product, enabling it to realize the efficiency, sustainability and economic benefits of its largest initiative ever, it says.


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Glazer’s Inc. introduces D&E Fine Wine Group

Alcohol distributor focuses on fine wine market
July 8, 2013

Glazer’s Inc., Dallas, consolidated its fine wine divisions under the new name of D&E Fine Wine Group. Previously known by several different names including Domaines & Estates, Family & Estates, In Vie, and 55 Degrees, the company is unifying these brands to build a new identity, it says. In addition, Glazer’s designed a new logo to portray the fine wine group’s new image, it notes.


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Pepsi invites fans to ‘Dance for a Chance’

Campaign gives fans the chance to star in ‘super fan’ video
July 3, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi brand is calling on its fans to “Dance for a Chance” to win exclusive prizes and opportunities as part of the brand’s Iconic Summer promotion. Starting July 4, fans who submit a 10-second dance video clip themed after Pepsi's latest TV commercial, “Mirrors,” featuring R&B artist Beyoncé, may be eligible to win the chance to appear in a unique "super fan" music video choreographed by Beyoncé's choreographer, Chris Grant.


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Healthy flavors boom in US

Innova to present beverage trends, emerging flavors at IFT Expo
July 2, 2013

Healthy flavors, such as herbs and spices, honey and new-generation superfruits will be the next hits in the global beverages market, according to Innova Market Insights, the Netherlands. Although flavor trends can vary markedly by region, research data from Innova indicates that rising interest in superfruits is evident globally, with pomegranate still leading the field.


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Constellation Brands reports Q1 FY 2014 results

Company kicks off the quarter with acquisition of Grupo Modelo’s US beer business
July 2, 2013

Constellation Brands Inc., Victor, N.Y., reported a 6 percent increase in net sales reaching $673 million for the first quarter of its fiscal-year 2014.


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New Amsterdam Spirits adds to portfolio

Modesto, Calif.-based company launches Citron and Coconut Flavored Vodkas
July 1, 2013

New Amsterdam Spirits, Modesto, Calif., announced the newest additions to its portfolio: New Amsterdam Citron and Coconut Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Citron and Coconut are five times distilled and made from high-quality grains and fruit flavors, it says.


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Snapple contest enables fans to win nothing

Specially marked caps offer prizes
July 1, 2013

Plano, Texas-based Dr Pepper Snapple Group’s Snapple brand is celebrating “nothing” through a new contest.


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Pernod Ricard USA expands spirits marketing team

Team to be led by Pierre Berard, former director of marketing for Pernod Ricard China
July 1, 2013

New York-based Pernod Ricard USA announced a reorganization and expansion of its spirits marketing team, effective July 1. The revamped group is designed to further enhance the existing momentum behind the company’s key spirits brands while capitalizing on key growth drivers such as innovation, multicultural marketing and digital media, the company says.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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