“The Bold and the Best” celebrates Kevin Durant’s career
November 4, 2014
Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.
Company adds glass package manufacturing capabilities and distribution territory
November 3, 2014
Dr Pepper Snapple Group (DPS), Plano, Texas, completed its acquisition of the business assets of Bethlehem, Pa.-based Davis Beverage Group and Davis Bottling Co. The acquisition includes a 42-county distribution territory covering most of the eastern half of Pennsylvania, excluding the Philadelphia area, as well as western and central New Jersey.
Beer brand aims to help brings pals together for Friendsgiving
November 3, 2014
To help consumers celebrate Friendsgiving, a Thanksgiving celebration with friends that usually happens before or after Thanksgiving, Budweiser is introducing new packaging. The brand of St. Louis-based Anheuser-Busch will offer a limited-edition, handmade wooden crate with 18 Budweiser beers and two pilsners glasses. In addition, the beer bottles will feature authentic, classic labels from 1918, 1933 and 1976.
The American Beverage Association (ABA), Washington, D.C., announced the election of Rodger L. Collins, president of packaged beverages for Plano, Texas-based Dr Pepper Snapple Group, as chair of its board of directors.
Innova Market Insights, the Netherlands, used its ongoing analysis of key global developments in food and drink launch activity worldwide to identify the Top 10 trends most likely to impact the food and beverage industry in 2015 and beyond.
Celsius Holdings Inc., the Boca Raton, Fla.-based maker of Celsius negative-calorie beverages, reported a revenue increase of 47 percent to $3.42 million in the third quarter of 2014, which ended Sept. 30. This increase was associated with a 60 percent increase in international sales to approximately $1.6 million due to increases from existing accounts and initial sales in Brazil. In addition, domestic sales increased 38 percent to approximately $1.9 million because of a 66 percent increase in health and fitness retail accounts and a 53 percent increase in domestic retail accounts. However, this was partially offset by a 6 percent decrease in Internet sales and the elimination of a liquidator sale that took place during the same period in 2013.
Foodservice chain to offer made-to-order soft drinks layered with real fruit and fruit flavors
October 28, 2014
Sonic Drive-In, Oklahoma City, Okla., introduced new Sonic Splash Hand-Crafted Sodas that offer customers a lighter artisanal beverage option, the company says. Sonic Splash sodas are made to order to guests’ taste specifications, starting with sparkling filtered water and infused with a selection of real fruit or fruit flavors.
Juice brand to give away hundreds of bottles as promotion
October 28, 2014
Old Orchard Brands LLC, Sparta, Mich., introduced a new line of limited-edition fruit juice cocktails that highlight fall flavors — specifically, fall desserts. The new lineup includes Apple Pie, Caramel Apple and Apple Cherry Cobbler fruit juice cocktails, which will be available during November and December in 64-ounce multi-serve bottles for a suggested retail price of $1.99 a bottle.
The June 2016 issue of Beverage Industry includes a cover story on Kalil Bottling, as well as articles about premium and specialty teas, the Top 100 Beverage Companies of 2015, and Alacran Tequila. Check it out today!