Campaign surrounding 2014 FIFA World Cup is largest marketing program in Coca-Cola history
April 2, 2014
In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.
Brand partners with Oakland Athletics in distribution, advertising agreement
March 28, 2014
Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.
Dave Wilson will oversee development of new production facility in San Leandro, Calif.
March 27, 2014
Craft brewer 21st Amendment Brewery, San Francisco, appointed Dave Wilson as the company’s new partner and president. Wilson, who has been with the craft beer company since 2008, began as its national sales and marketing director when 21st Amendment first launched its canned craft beer in the market.
Partnership to develop Robert Mondavi brand in China
March 26, 2014
Hong Kong-based Vats Liquor and Constellation Brands Inc., Victor, N.Y., announced a long-term strategic agreement to jointly develop the wine brand Robert Mondavi in China. Vats Liquor and Constellation will work together to exclusively market and promote the brand. The format and the scale of this agreement are unique in the global wine industry, the companies say.
Portfolio of specialty products to bolster distributor’s craft beer and spirit offerings
March 26, 2014
In a new agreement, Ashland, Ore.-based Rogue Ales & Spirits and Missouri Beverage (MoBev), St. Louis, will join forces to distribute the craft beer and spirits manufacturer’s products statewide. Although Rogue is not new to the Missouri market, the partnership provides further opportunities to build the company’s craft beer and spirit brands, it says.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!