Piper-Heidsieck, Reims, France, unveiled the Red Carpet Ready limited-edition magnum bottle that will be poured exclusively at this year's 88th Oscars ceremony and Governors Ball, the Academy's official post-Oscars celebration.
The WhiteWave Foods Co., Denver, announced that 100 percent of the cocoa powder sourced across its portfolio of plant-based, dairy and creamer products within its Americas Foods & Beverages segment will be independently certified sustainable by the end of 2016. All WhiteWave brands based in North America, including Silk, So Delicious Dairy Free, Vega, Horizon Organic and International Delight, using cocoa as an ingredient will make the transition, the company says.
Malibu, a brand of Purchase, N.Y.-based Pernod Ricard, announced the introduction of Malibu Strawberry Kiwi Cans, its newest addition to its ready-to-drink (RTD) cocktail portfolio, beginning this February. The pre-mixed cocktail combines the flavors of ripe strawberry and kiwi with a hint of Malibu Coconut and will be available packaged in single-serve cans for outdoor and on-the-go occasions throughout the spring and summer seasons, the company says. Malibu Strawberry Kiwi Cans join Malibu’s current line of flavors: Malibu Fizzy Pink Lemonade; Malibu and Pineapple; and Malibu Island Spiced & Club Soda.
Caliwater Cactus Water, Los Angeles, unveiled two new flavors, Cactus + Peach and Cactus + Berry. Both new flavors contain Prickly Pear Extract, are Non-GMO Project verified, not from concentrate and contain zero added sugar.
With awards-show season upon us, many consumers are eagerly awaiting to hear which shows, movies, actors, directors and more will take home the coveted prizes. For the readers of Beverage Industry, the wait is over.
Three varieties of limited-edition ales to be released throughout 2016
February 2, 2016
Redd’s, a brand Chicago-based MillerCoors, the U.S. joint venture between SABMiller and Molson Coors Brewing Co., unveiled its new Limited Pick, a series of special-release ales that will be available for a limited time.
IRI data details CPG categories most impacted by the game
February 2, 2016
Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl.
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, Purchase, N.Y., announced the launch of its Pure Leaf Tea House Collection, a super-premium line of the organic tea leaves brewed with fruits and herbs. In addition to its Pure Leaf Tea House Collection, the brand is building on its Unsweetened Iced Tea by launching two new flavors — Unsweetened Black Tea with Lemon and Unsweetened Green Tea — giving consumers more zero-calorie options that don't sacrifice on taste, the company says.
Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.