Beverage News

Budweiser boasts most-effective Super Bowl ad

February 5, 2013

Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.


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Wat-aah!, athletes encourage healthy lifestyle

February 4, 2013

Wat-aah! Founder and Chief Executive Officer Rose Cameron wants kids to think of drinking water and living a healthy lifestyle as cool, fun and exciting.


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AB InBev, Constellation Brands respond to DOJ lawsuit

January 31, 2013

On Jan. 31, the U.S. Department of Justice (DOJ), Washington, D.C., filed a civil antitrust lawsuit challenging Leuven, Belgium-based Anheuser-Busch InBev’s (AB InBev) proposed acquisition of total ownership and control of Grupo Modelo, Mexico City. 


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Study reveals women’s health and wellness preferences

January 29, 2013

Anthem Worldwide, the brand development practice of Schawk Inc., Des Plaines, Ill., announced the results of its latest study in the white paper, “What Women Really Want From Health And Wellness.”


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Seattle’s Best Coffee offers free drinks if groundhog sees shadow

January 29, 2013

In honor of Groundhog Day, Seattle’s Best Coffee, a wholly owned subsidiary of Seattle-based Starbucks Coffee Co., plans to ease the chill of six more weeks of winter with free beverages if the groundhog sees his shadow Feb. 2.


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Budweiser welcomes new Clydesdale, launches Twitter account

January 28, 2013

Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.


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Activate Drinks expands into New York market

January 24, 2013

Activate Drinks, Newport Beach, Calif., announced that it has expanded distribution of its Activate nutrient-enhanced water line into the New York City market.


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Survey analyzes consumer purchasing behavior

January 22, 2013

According to a new study from New York-based Nielsen, 60 percent of global consumers with Internet access prefer to buy new products from a familiar brand rather than switch to a new brand.


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Beam sells value brands to Luxco

January 21, 2013

Deerfield, Ill.-based Beam Inc. announced a definitive agreement to sell its Wolfschmidt vodka, Calvert, Bellows, Dark Eyes vodka, Canada House Canadian and Tempo Triple Sec brands and related inventory to Luxco, a St. Louis-based producer, importer and marketer of beverage alcohol products, for $65 million.


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Mixing it up at Nightclub & Bar Show

January 18, 2013

The 2013 Nightclub & Bar Convention and Trade Show, taking place March 19-21 at the Las Vegas Convention Center, will provide industry players the opportunity to mix it up with fresh ideas and key contacts. Featuring a conference program, two-day exhibit hall and networking opportunities, the show will discuss new and hot trends in the club and bar scene.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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