It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.
Minds + Machines Pioneer Program enables craft brewer to create targeted online presence
December 9, 2014
Fort Collins, Colo.-based craft brewer New Belgium Brewing Co. joined the Minds + Machines Pioneer Program for .beer URLs. New Belgium will be one of the first breweries to use and promote the .beer domains, which include newbelgium.beer, nbb.beer, sour.beer, find.beer and more.
Bottler will add Cleveland and Cookeville, Tenn., to territories
December 8, 2014
Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., announced it has signed a definitive agreement with an affiliate of Atlanta-based The Coca-Cola Co. to expand the bottler’s franchise territory to include the Cleveland and Cookeville, Tenn., territories, which currently are served by Coca-Cola Refreshments USA Inc. (CCR), a wholly-owned subsidiary of The Coca-Cola Co.
Harris Poll finds that beer is top choice for year-round consumption
December 3, 2014
Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.
Consumers can tweet the import beer company to win party plus-up service
December 2, 2014
This holiday season, White Plains, N.Y.-based Heineken USA is offering consumers of legal drinking age the ability to enhance their parties and get-togethers with the Heineken beer brand. The brand’s #SparkMyParty holiday delivery service will bring holiday plus-ups right to consumers’ doorsteps, the company says.
Licensing agreement will bring Community Coffee K-Cups to market in spring 2015
December 1, 2014
Keurig Green Mountain Inc., Waterbury, Vt., and Community Coffee Co., Baton Rouge, La., announced a multi-year licensing, manufacturing and distribution agreement to bring Community Coffee to Keurig portion-pack formats for consumer and commercial Keurig hot-brewing systems. Financial terms of the agreement were not disclosed.
San Antonio Spurs’ Matt Bonner named brand’s new ambassador
December 1, 2014
Austin, Texas-based Big Red Inc. signed San Antonio Spurs Forward-Center Matt Bonner as its newest brand ambassador. Nicknamed “The Red Mamba,” Bonner will appear on Big Red soda displays at hundreds of stores across central and south Texas beginning this month. Next spring, the brand also plans to host a text-to-win sweepstakes through which fans can win Bonner’s autographed Spurs jersey.