Beverage News

PepsiCo to sponsor Super Bowl XLVII halftime show

July 24, 2012

PepsiCo Inc., Purchase, N.Y., will sponsor the Super Bowl XLVII halftime show set for Feb. 3 in New Orleans.


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Skyy Vodka launches its first TV commercial

July 18, 2012

Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., kicked off the first TV advertising campaign for Skyy Vodka in the brand’s 20-year history.


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Coca-Cola reports positive Q2 results

July 17, 2012

The Coca-Cola Co. reported solid second quarter and year-to-date 2012 results, with continued strong volume and revenue growth, as well as further volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages.


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Constellation Brands acquires Mark West wine

July 17, 2012

Constellation Brands Inc., Victor, N.Y., completed its acquisition of the Mark West wine brand from Purple Wine Co. LLC for approximately $160 million.


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Honest Tea launches first integrated ad campaign

July 16, 2012

Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., began rolling out its first integrated advertising campaign with the new tagline “Refreshingly Honest.” The ads highlight the true taste of Honest Tea beverages by emphasizing the company’s use of real, organic ingredients with a quirky playfulness that stays true to the brand, the company says.  This is Honest Tea’s first foray into TV commercials. The company also will extend the campaign to digital video, social media, out-of-home billboards and transit signage, as well as grassroots events around the country.


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Pepsi Bottling Ventures expands operations in N.C.

July 16, 2012

Raleigh, N.C.-based Pepsi Bottling Ventures (PBV), the largest privately held bottler for PepsiCo beverages in North America, plans to expand its bottling operations in Winston-Salem, N.C., with a new facility.


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Starbucks expands its Refreshers brand

July 10, 2012

Seattle-based Starbucks Coffee Co. announced the availability of two new Starbucks Refreshers products: Handcrafted Starbucks Refreshers beverages and Starbucks Via Refreshers instant beverages.


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Coca-Cola shareowners approve two-for-one stock split

July 10, 2012

The shareowners of The Coca-Cola Co., Atlanta, approved a two-for-one stock split and an increase from 5.6 billion to 11.2 billion authorized shares of the company’s common stock, the company reported.


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Campbell to acquire Bolthouse Farms for $1.55 billion

July 9, 2012

Campbell Soup Co., Camden, N.J., has entered into an agreement to acquire Bolthouse Farms, Bakersfield, Calif., from a fund managed by private equity firm Madison Dearborn Partners LLC for $1.55 billion in cash.


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Jamba Juice teams with charity to get kids active

July 3, 2012

Jamba Juice Co., Emeryville, Calif., announced that through its “Team Up for a Healthy America” campaign and associated fan pledges, it has been able to support DonorsChoose.org in providing much-needed play and exercise equipment to help kids be active in schools across the United States. DonorsChoose.org is an online charity that provides students with the tools and experiences necessary to help ensure they receive an excellent education, according to the website.


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Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

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