Beverage News

Actress Kristen Bell tapped as creative director for new Lipton miniseries

Video series supports “Win an Extra SUNday” promotion to take chores off consumers’ to-do lists

Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.


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Sauza adds Watermelon to Sparkling Margarita line

Ready-to-drink cocktail combines melon flavor, effervescent bubbles

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.


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“Good Spirited” recycling efforts priority for Bacardi

Puerto Rican rum distillery recycles 4 million pounds of material a year

Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.


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Pernod Ricard USA, Southern Wine & Spirits launch responsible drinking campaign

National initiative spreads message through 15,000 retail stores

New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.


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Bottled water industry supports National Drinking Water Week

IBWA emphasizes importance of clean, safe drinking water

During National Drinking Water Week from May 4 to 10 this year, the International Bottled Water Association (IBWA), Alexandria, Va., is highlighting bottled water as a healthy, on-the-go, refreshing beverage.


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Jamba adds new flavors to at-home smoothie line

Blue Fusion, Red Fusion Fruit & Veggie Smoothies are dairy free, gluten free

Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, launched Jamba Red Fusion and Blue Fusion Fruit & Veggie Smoothies at retail stores.


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Left Hand expands distribution into western Pennsylvania

Craft brewer also looks to Iowa, California expansions

Left Hand Brewing Co., Longmont, Colo., announced its expansion into western Pennsylvania. Beginning May 5, Left Hand will be available in the greater Pittsburgh market through a distribution partnership with Pittsburgh-based Frank B. Fuhrer Wholesale Co.


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Coors Light releases first-ever seasonal extension

Coors Light Summer Brew infused with blend of natural citrus flavors

Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.


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Suntory completes its acquisition of Beam

Beam Suntory becomes No. 3 premium spirits company in the world

Suntory Holdings Ltd., Osaka, Japan, completed its acquisition of all outstanding shares of Beam Inc., Deerfield, Ill., for $83.50 a share on April 30.


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Sauza 901 launches digital campaign featuring Justin Timberlake

New creative challenges consumers to think differently about tequila

Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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