New line of CSDs features traditional soda flavors
November 10, 2016
Bai Brands, Princeton, N.J., announced the introduction of Bai Black, a line of carbonated beverages with traditional soda flavors. Available nationwide in January 2017, the Bai Black lineup will feature five flavors: Kohala Kola, Simbu Citrus, Rioja Root Beer, Jambi Ginger Ale and Colombia Cream.
Limited-edition gift set includes 100 percent single-grain whiskeys
November 8, 2016
Timber Creek Distillery, Destin, Fla., launched a bourbon blending kit. The limited-edition gift set features a selection of 100 percent single-grain whiskeys and Timber Creek's Bourbon Blending Guide, allowing consumers to create their own bourbon blend.
Old Elk Distillery launches Dry Town spirits in Colorado
November 8, 2016
Celebrating the city of Fort Collins, Colo. and its legacy of craft beverages, Fort Collins, Colo.-based Old Elk Distillery introduced Dry Town Vodka and Dry Town Gin. These high-quality spirits are the first products from Old Elk Distillery, an endeavor by Curt and Nancy Richardson, founders of OtterBox and Blue Ocean Enterprises. Production on the spirits started nearly three years ago, it says.
Nonpartisan ‘Speak Up’ cup most popular selection by consumers
November 7, 2016
For the first time, 7-Eleven, Irving, Texas, is offering free coffee on Election Day (Nov. 8). The fifth quadrennial 7-Election Presidential Coffee Cup Poll officially ends Election Day, and 7-Eleven is closing out the day by giving away cups of fresh-brewed coffee, the convenience store company’s most popular proprietary beverage.
Marketing program to offer weekly and daily prizes
November 4, 2016
Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl.
Coca-Cola Beverages Florida LLC, Tampa, Fla., has closed a transaction with an affiliate of The Coca-Cola Co., Atlanta, for distribution rights in five North Florida territories, including Jacksonville, Gainesville, Orlando, Daytona and Brevard County, along with production facilities in Jacksonville and Orlando.
Brand launches sweepstakes, Most Interesting Man Snapchat filter
November 2, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff (CFP), is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says.
The Washington, D.C.-based American Beverage Association (ABA) announced the election of Jeff Honickman, chief executive officer of Pepsi-Cola & National Brand Beverages Ltd., Pennsauken, N.J., as chair of its Board of Directors, as well as other officers and members to the Board.