Beverage News

More Americans choosing foods, beverages based on healthfulness

Survey shows fewer than 1 in 4 have “emotional” conversations about food
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The number of Americans who consider healthfulness when purchasing their food and beverages has shown a significant uptick in the past two years, according to the Washington, D.C.-based International Food Information Council (IFIC) Foundation’s 2014 Food and Health Survey. The survey also evaluated the “emotional” conversations consumers have about food, finding that fewer than one in four have these conversations.


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Cheribundi 7-Day Challenge raises awareness about tart cherry benefits

Tart cherry juice offers anti-inflammatory, sleep aid benefits
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Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.


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Bacardi announces digital content series

Hip-hop artist Wale teams with rum brand
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Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.


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Lifeway Foods reports double-digit sales growth for Q1 2014

Lifeway Kefir, ProBugs Organic Kefir for kids and BioKefir brands contribute to gross sales increase
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Kefir manufacturer Lifeway Foods Inc., Morton Grove, Ill., announced positive results for the first quarter ending March 31.


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Gatorade’s ‘Unreal Around the World’ contest seeks dedicated soccer players

Five winners will visit soccer clubs around the world as part of ultimate sporting experience
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Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.


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Monster Beverage reports Q1 2014 results

Energy drink brand’s net sales up 10 percent
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Monster Beverage Corp., Corona, Calif., reported a more than 10 percent increase in gross sales to nearly $614 million in the first quarter of 2014, which ended March 31. Net sales in the term also increased by more than 10 percent to $536 million, and gross profit reached 53.5 percent of net sales.


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Maple. debuts first maple water beverage in New England

Nutrient-rich, low-calorie, low-sugar beverage now available at select regional retailers
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Concord, Mass.-based Drinkmaple launched maple., an all-natural, plant-based water sourced from North American maple trees. The new water now is available in 8.45-ounce cartons at retail throughout the greater Boston area as well as online at www.drinkmaple.com.


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MillerCoors sales increase in Q1 2014

Brewer gains share in above-premium, premium light beer markets
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Chicago-based MillerCoors, a joint venture between London-based SABMiller plc and Denver-based Molson Coors Brewing Co., saw its net income for the first quarter increase 7.4 percent to $291.9 million compared with the same period in the prior-year period. This income growth was driven by positive pricing and sales mix, cost savings, and lower marketing spending, primarily due to timing differences versus last year, the company says.


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Actress Kristen Bell tapped as creative director for new Lipton miniseries

Video series supports “Win an Extra SUNday” promotion to take chores off consumers’ to-do lists
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Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.


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Sauza adds Watermelon to Sparkling Margarita line

Ready-to-drink cocktail combines melon flavor, effervescent bubbles
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Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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