Beverage News

“Good Spirited” recycling efforts priority for Bacardi

Puerto Rican rum distillery recycles 4 million pounds of material a year
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Hamilton, Bermuda-based Bacardi Ltd. understands how crucial recycling is on the island home of the world’s largest rum distillery, which is based in Catano, Puerto Rico. Every year the Bacardi rum facility recycles more than 4 million pounds of material.


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Pernod Ricard USA, Southern Wine & Spirits launch responsible drinking campaign

National initiative spreads message through 15,000 retail stores
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New York-based Pernod Ricard USA and Miami-based Southern Wine & Spirits of America Inc. (Southern) announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national nonprofit funded by distillers aimed at reducing drunk driving and underage drinking.


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Bottled water industry supports National Drinking Water Week

IBWA emphasizes importance of clean, safe drinking water
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During National Drinking Water Week from May 4 to 10 this year, the International Bottled Water Association (IBWA), Alexandria, Va., is highlighting bottled water as a healthy, on-the-go, refreshing beverage.


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Jamba adds new flavors to at-home smoothie line

Blue Fusion, Red Fusion Fruit & Veggie Smoothies are dairy free, gluten free
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Inventure Foods Inc., Phoenix, a marketer and manufacturer of specialty food brands under a variety of company-owned and licensed brand names, launched Jamba Red Fusion and Blue Fusion Fruit & Veggie Smoothies at retail stores.


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Left Hand expands distribution into western Pennsylvania

Craft brewer also looks to Iowa, California expansions
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Left Hand Brewing Co., Longmont, Colo., announced its expansion into western Pennsylvania. Beginning May 5, Left Hand will be available in the greater Pittsburgh market through a distribution partnership with Pittsburgh-based Frank B. Fuhrer Wholesale Co.


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Coors Light releases first-ever seasonal extension

Coors Light Summer Brew infused with blend of natural citrus flavors
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Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.


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Suntory completes its acquisition of Beam

Beam Suntory becomes No. 3 premium spirits company in the world
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Suntory Holdings Ltd., Osaka, Japan, completed its acquisition of all outstanding shares of Beam Inc., Deerfield, Ill., for $83.50 a share on April 30.


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Sauza 901 launches digital campaign featuring Justin Timberlake

New creative challenges consumers to think differently about tequila
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Deerfield, Ill.-based Beam Suntory Inc.’s Sauza 901 Tequila introduced its first digital media campaign featuring Founder and Co-owner Justin Timberlake, designed to motivate millennial consumers of legal drinking age to rethink the definition of premium tequila. The “Premium Remastered” year-long campaign shows how a pursuit of perfection doesn’t have to be pretentious and exclusive, but, like the brand’s founder, it instead can be approachable and entertaining, the brand explains.


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The Boston Beer Co. reports 35 percent revenue increase in Q1 2014

Samuel Adams continues growth in 30th year
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Boston-based The Boston Beer Co. Inc. reported its first quarter 2014 net revenue totaled $183.8 million, an increase of $47.9 million or 35 percent compared with the prior-year period. The company attributes this growth to a 32 percent increase in core shipments. Net income for the first quarter was $8.3 million, an increase of $1.4 million from the first quarter of 2013, also primarily due to shipment increases that were partially offset by increased investments in advertising, promotional and selling expenses, and the impact of a favorable federal income tax settlement.


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Sazerac to install AS/RS systems in two distilleries

Sazerac becomes first U.S. spirits producer to use AS/RS technology
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Sazerac Co., Metairie, La., is scheduled to install automated storage and retrieval systems (AS/RS) and Savanna.Net warehouse management system (WMS) software, provided by York, Pa.-based Westfalia Technologies Inc., in two of its Kentucky distilleries: Buffalo Trace Distillery in Frankfort and The Glenmore Distillery in Owensboro. The Sazerac Co. is the first U.S. spirits producer to use AS/RS technology, according to Westfalia.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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