Brand partners with UCL, MLS to give a prize for every goal scored
January 9, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is strengthening its longstanding support of soccer by maintaining its partnership with the UEFA Champions League (UCL) and Major League Soccer (MLS), to ensure soccer fans stay engaged and refreshed throughout the 2017 season, it says. Beginning March 1, brand Heineken’s fully-integrated, 360-degree retail and on-premise They Score. You Score program will encourage legal drinking-age consumers to choose Heineken for all their soccer viewing occasions, while offering chances to win prizes with every goal scored during UCL and MLS matches, the company says.
Miami-based Southern Glazer’s Wine and Spirits LLC announced the planned departure of Rob Swartz, executive vice president of integration. Swartz led the team responsible for the integration of Southern Wine & Spirits of America Inc. and Glazer’s, Inc., which was announced in 2016. With the integration of the two companies well underway, Swartz transitioned out of Southern Glazer’s effective Dec.31, 2016, the company says.
Company releases Ginger Peach Chocolate Truffle Black Tea
January 3, 2017
The Republic of Tea, Novato, Calif., is celebrating a quarter-century of providing consumers with premium tea. To commemorate the 25th anniversary, The Republic of Tea unveiled a new blend: Ginger Peach Chocolate Truffle Black Tea.
Atlanta-based The Coca-Cola Co. and Anheuser-Busch InBev (AB InBev), Leuven, Belgium, have reached an agreement regarding the transition of AB InBev's 54.5 percent equity stake in Coca-Cola Beverages Africa (CCBA) for $3.15 billion, after customary adjustments.
As many get set to enjoy their holiday celebrations, beverage-makers are ensuring that consumers have more ways to imbibe. The readers of Beverage Industry are taking note of these innovations in the publication’s Readers’ Choice New Product of the Month poll for November.
Nashville, Tenn.-based Heroes Vodka, a veteran-owned premium vodka made from 100 percent American grain, announced a partnership with Cincinnati-based Heidelberg Distributing Co. to bring its vodka to Ohio and Kentucky, expanding the brand’s availability to 15 states nationwide. Founded in 2011 by U.S. Marine Corps Veteran Travis McVey, Heroes Vodka is part of the R.S. Lipman Co. portfolio of brands.
New York-based Stoli Group USA LLC announced that effective immediately it will hold the importation, distribution, sales and marketing rights for the KAH Tequila brand. This development closes out a banner year across the portfolio, driven by continued sales increases for the group's namesake Stoli Vodka and its ultra-luxury elite Vodka, extension into 24 states for Bayou Rum, and the wine division's multiple recognitions, the company says.