No Limes Needed highlights smoothness of premium tequila
May 5, 2015
Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901.
PepsiCo, Monster Energy Co., MillerCoors and Red Bull among winners
May 4, 2015
Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line.
This year, the Miami-based Spain-United States Chamber of Commerce is expanding its Savbor Food & Wine Exhibition to two days, because of popular demand from its inaugural event last year. The 2015 event will take place June 23-24 in Miami.
The Boston Beer Co. Boston, reported its first-quarter 2015 net revenue at $199.5 million, which is an increase of $15.7 million, or 8.5 percent, compared with the same period last year, the company says. The increase is mainly due to core shipment growth of 6 percent, it says. Net income for the first quarter was $13.7 million, or $1 per diluted share, an increase of $5.4 million, or 38 cents per diluted share, from the first quarter of last year, it reports. This increase was primarily due to shipment increases and slightly improved gross margins, it explains.
New York-based Pernod Ricard USA's Absolut Vodka brand is planning to make a new mark on the spirits market by introducing a freshly redesigned bottle that will represent its icon for the future, the company says.
Vodka brand expands campaign in expectation of U.S. Supreme Court’s Freedom to Marry decision
April 28, 2015
Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.
Beverage companies partner with World Food Programme
April 27, 2015
Food and beverage companies continue to show their philanthropic sides through donations to disaster relief and humanitarian efforts to support victims of the Nepal-area earthquake on Saturday, April 25.
Coca-Cola brand includes video, social media components
April 27, 2015
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is using its new marketing campaign to remind parents of all the wonderful things — big and small — that they do to make a positive difference in their children’s lives.
New York-based Vita Coco announced the departure of Jeff B. Popkin, the company's president for the U.S. Popkin joined Vita Coco in September 2011 as vice president of sales and was promoted to president for the US in August 2012.
The September 2015 issue of Beverage Industry includes a cover story about our Wholesaler of the Year, Andrews Distributing, as well as articles about coffee pods, Geloso Beverage, and sweetener choices in beverages. Check it out today!