This summer, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour to help fund projects across the country while awarding consumers tickets to the music tour. The Cities Project by Heineken is a project by White Plains, N.Y.-based Heineken USA that helps bring to life ideas that make great cities even greater, the company says. This summer, consumers who donate to one of 11 locally relevant Indiegogo campaigns across the country will receive concert tickets to the music tour, it adds.
In 2016, craft brewers produced 24.6 million barrels and saw a 6 percent rise in volume on a comparable base and a 10 percent increase in retail dollar value. Retail dollar value was estimated at $23.5 billion, representing 21.9 percent market share, the BA says.
Winner gets an exclusive, educational weekend in Sonoma County
March 28, 2017
Healdsburg, Calif.-based Rodney Strong Vineyards announced that beginning April 3, wine fans from across the United States will have the opportunity to enter an online sweepstakes for the chance to be one of three Rodney Strong Vineyards Master Blenders. The randomly chosen winners and their guests will win an exclusive, educational weekend trip to Sonoma County, the company says.
Carolina Global Brewing, Charlotte, N.C., announced the launch of its new, all-natural flavored malt beverage product line: Juicebar Cocktails. The new products combine fruits, vegetables and herbs into a ready-to-drink (RTD) cocktail blend. The new line will be available in two flavors: Carrot Aloe Mango, which is 4.9 percent alcohol by volume (ABV), and Pineapple Lime with Cilantro, which is 4.7 percent ABV, the company says.
Company partners with The Ecology Center supporting sustainability
March 23, 2017
Mamma Chia, Carlsbad, Calif., is celebrating the vitality, energy and strength of chia as it is one of the most nutrient-dense foods on the planet with National Chia Day (March 23), which the company established last year. The company is commemorating the day this year by donating to a special cause that supports sustainability, it says.
In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.
All iced teas, tea lemonades now sweetened with new liquid cane sugar
March 21, 2017
With the start of spring, Seattle-based Starbucks Coffee Co. announced new Teavana tea beverages: Teavana Shaken Iced White Tea and Teavana Lightly Sweet Chai Tea Latte. The teas, along with the regional roll-out of ready-to-drink (RTD) Teavana Craft Iced Teas, will be available at Starbucks stores in the Northeast United States, the company says.