Beverage News

Diageo, Sean ‘Diddy’ Combs expand Deleón line

Six premium, luxury tequilas planned for 2014, 2015

Norwalk, Conn.-based Diageo North America and New York-based Combs Wine & Spirits, owned by rap artist and entrepreneur Sean “Diddy” Combs, unveiled a newly expanded portfolio of liquors from its Deleón Tequila luxury brand. This month, the duo will launch new Platinum and Reposado variants, and it intends to launch four more tequilas within the next year.


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Coca-Cola signs definitive agreement with Great Lakes Coca-Cola Distribution

Great Lakes to dedicate sales, distribution activities to Coca-Cola brands

Atlanta-based The Coca-Cola Co. signed a definitive agreement with Great Lakes Coca-Cola Distribution LLC, a wholly owned subsidiary of Reyes Holdings LLC, Rosemont, Ill. This agreement follows a letter of intent announced in February with Reyes Holdings LLC for the granting of territories in the greater Chicago area. The Coca-Cola Co. anticipates closing the transaction in 2015, but financial terms were not disclosed.


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Castle Brands' net sales up 14.8 percent in Q2 2015

Growth driven by whiskeys, Gosling’s Stormy Ginger Beer

Castle Brands Inc., New York, reported a net sales increase of 14.8 percent to $13.4 million for the second quarter of its 2015 fiscal year, which ended Sept. 30, compared with the prior-year period. This can be attributed to continued strong growth of Jefferson's bourbons and Irish whiskey, which led to a 36.8 percent increase in whiskey revenues from the comparable prior-year period, the company says. In addition, Gosling's Stormy Ginger Beer case sales increased 72 percent to approximately 192,000 cases from approximately 112,000 cases in the prior-year period, it adds.


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Farmer Bros. Co. to acquire Rae' Launo's DSD and in-room distribution business

Acquisition increases Farmer Bros.’ presence in Southeastern U.S., hospitality sector

Torrance, Calif.-based Farmer Bros. Co. announced a definitive agreement to acquire from Tampa, Fla.-based Rae' Launo Corp. (RLC) assets relating to RLC's direct-store delivery (DSD) business that primarily serves convenience stores in the Southeast and its in-room distributor channel that primarily serves the hospitality industry.


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Newcastle releases collaborative Scotch Ale

New beer series created with European breweries

White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is kicking off a brand-new series of “collaboration edition” beers made with some of Europe’s finest and oldest breweries. To brew the first offering in the series, the brand turned to its Edinburgh, Scotland-based sister brewery Caledonian to develop an ale that brings world-class traditional British brewing to casual beer drinkers around the world, Newcastle explains.


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Pack Expo hits the East Coast

Pack Expo East to take place Feb. 16-18 in Philadelphia

Next year, PMMI, the Reston, Va.-based owner of the Pack Expo tradeshows will bring the latest packaging and processing solutions to the East Coast with the debut of its newest Pack Expo event: Pack Expo East. The new show will take place Feb. 16-18, 2015, at the Pennsylvania Convention Center in Philadelphia.


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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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