Beverage News

Brown spirits dominate growth of US spirits market

Growth slowing in flavored vodkas, overall spirits category, Rabobank reports
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Brown spirits are leading much of the growth in the U.S. spirits market, with the segment growing 3 percent in the first four months of 2014, according to New York-based Rabobank’s latest global spirits report. More specifically, sales of Tennessee whiskey and bourbon expanded their already large shares, while flavored whiskey, rye, small-batch whiskey, and Irish whiskey and single-malt Scotch whisky maintained their impressive growth rates, it reports.


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Peroni Nastro Azzuro joins (Red) charity to help fight AIDS

Italian beer brand named official beer of Eat (Red). Drink (Red). Save Lives.
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Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.


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Marley Beverage Co. hires new president and CEO

Coffee, relaxation drink company taps former GM and VP of Red Bull North America Harry Bigelow
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Marley Beverage Co., Southfield, Mich., appointed Harry Bigelow as its new president and chief executive officer, effective June 2.


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Sunny Delight tests new energy beverage in select markets

SunnyD X energizing juice drink offers energy without caffeine
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Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.


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Foco distributor appoints new CEO, CMO

Bimbo, D’Amico join Life Up LLC team
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Life Up LLC, the Brooklyn, N.Y.-based importer and distributor of Foco coconut water announced the appointment of Donna Bimbo as chief executive officer and Bob D’Amico as chief marketing officer.


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Nestea brings back ‘Nestea Plunge’ campaign

Advertising platform supports relaunch of RTD iced tea products
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Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.


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7-Eleven adds new Sprite 6 Mix by LeBron James Slurpee flavor

New collaboration with The Coca-Cola Co. features Sprite, orange and cherry flavors
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7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.


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Jones Soda expands distribution of its natural soft drinks

Natural sodas rebranded as Jones Stripped
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Seattle-based Jones Soda Co. announced that distribution for its natural soda line expanded into the Pacific Northwest, Texas and Canada.


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Jamba Juice supports Food Bank For NYC with fundraiser

Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book
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Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.


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PepsiCo commits $300,000 to Balkan flood relief efforts

Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina
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Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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