Beverage News

Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba
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Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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American Born Moonshine voted best new product for April

Spirit brand garners 31 percent of votes on bevindustry.com
By Jessica Jacobsen
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As the “Field of Dreams” saying goes, “If you build it, he will come.” Beverage Industry gave those words their own spin when it launched its first monthly new product poll to let readers tell us what was their favorite new product. Garnering 31 percent of the votes and taking the honor for April was American Born Moonshine.


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Campbell Soup Co. reports third-quarter results

U.S. beverage sales decline 4 percent
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Campbell Soup Co., Camden, N.J., reported a 1 percent increase in organic sales to $184 million in the third quarter of fiscal-year 2014.


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Bon Affair wine spritzers plan for national expansion

“Shark Tank” entrepreneur Mark Cuban invested in the low-calorie wine
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San Diego-based Bon Affair announced the official launch of its Bon Affair low-calorie wine spritzers made only with California wine, purified sparkling water, electrolytes and grape seed extract.


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Corona Extra announces ‘Fill Your Summer’ campaign

Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
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Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.


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PepsiCo launches customizable fountain machines

Pepsi Spire offers more than 1,000 beverage variations
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Purchase, N.Y.-based PepsiCo Inc. launched a new portfolio of Pepsi Spire fountain beverage dispensers that allow consumers to craft more than 1,000 customized beverages with the touch of a button.


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2014 Craft Brewers Conference continues growth

Suppliers showcase ingredients, equipment for craft brewers
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Last month, Denver hosted the 31st annual Craft Brewers Conference (CBC) & BrewExpo America, presented by the Brewers Association, Boulder, Colo.


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Coca-Cola introduces 3 countertop Freestyle machines

New equipment expands number of locations suited for the fountain technology
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Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.


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Heineken unveils ‘Open Your Summer’ promotion

Beer brand launches 6 limited-edition, city-themed labels
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White Plains, N.Y.-based Heineken USA unveiled the details of its “Open Your Summer” program, which is designed to reward consumers and build on the excitement of summer’s celebrations.


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Bacardi Ltd. appoints interim CEO

Michael J. Dolan to take on CEO duties in Bermuda, following immigration approval
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The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the appointment of Michael J. Dolan as interim chief executive officer, effective immediately. Dolan has been a member of the board of Bacardi Ltd. since 2009.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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