Beverage News

Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game
January 15, 2014

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.


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PepsiCo takes Mountain Dew Kickstart from day to night

New flavors target nighttime drinking occasion
January 14, 2014

PepsiCo, Purchase, N.Y., added two flavors to its Kickstart by Mountain Dew portfolio in order to target a new drinking occasion.


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Single-malt Scotch a bright spot in on-premise, Restaurant Sciences reports

Growth in single-malt Scotch continues despite overall decline in on-premise spirits sales
January 14, 2014

Restaurant Sciences LLC, a Newton, Mass.-based firm that tracks food and beverage sales throughout the North American foodservice industry, reported that single-malt Scotches grew 3.1 percent in U.S. dollar sales and 3.6 percent in case volume sales in the three months ending November 2013 versus the same three-month period in 2012.


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Suntory Holdings to acquire Beam for $16 billion

Transaction expected to close in second quarter of 2014
January 13, 2014

Osaka, Japan-based Suntory Holdings Ltd. and Deerfield, Ill.-based Beam Inc. jointly announced that they have entered into a definitive agreement under which Suntory will acquire all outstanding shares of Beam for $83.50 a share. This translates to a total consideration of approximately $16 billion, including the assumption of Beam’s outstanding net debt. The transaction consideration represents a 25 percent premium to Beam’s closing price of $66.97 on Jan. 10, 2014; a 24 percent premium to the volume-weighted average share price during the last three months; and a multiple of more than 20 times Beam’s earnings before interest, taxes, depreciation and amortization for the 12-month period that ended Sept. 30, 2013.


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Chicken Cock Whiskey sponsors professional bull rider

Reese Cates will showcase whiskey brand banner at PBR events
January 10, 2014

Chicken Cock Distillers, a Charleston, S.C.-based division of wine and spirits brand developer Island Club Brands, unveiled its Chicken Cock Whiskey brand as the sponsor of professional bull rider (PBR) Reese Cates at the 2014 PBR Built Ford Tough Series (BFTS) season opener.


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Justin Timberlake becomes co-owner with Beam of new Sauza 901 tequila

Super-premium tequila leverages singer’s creativity, Sauza brand’s equity
January 9, 2014

Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.


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Diageo teams with Sean ‘Diddy’ Combs to acquire DeLeon tequila

Joint venture follows strategic alliance on Ciroc ultra-premium vodka
January 8, 2014

Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.


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Starbucks expands latte portfolio into Via format

Coffee company also adds Caramel Flan Latte, Guatemala Casi Cielo coffee
January 7, 2014

Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.


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TBS, Drync celebrate ‘Cougar Town’ season premiere with wine giveaway

Mobile app will award 2,500 fans with gift certificates for two bottles of wine
January 7, 2014

The TBS comedy “Cougar Town,” starring Courteney Cox, is preparing to make its return to TV on Jan. 7 at 10 p.m. Eastern time by promoting its characters’ drink of choice: wine.


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Minute Maid Juices To Go adds two new flavors

New flavors offer fruit and vegetable tastes, vitamins
January 6, 2014

Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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