Holiday marketing supported by There’s More Behind The Star campaign
September 29, 2016
For the upcoming holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading the cheer with a fully integrated program supported by the brand’s There’s More Behind the Star credentials campaign. The campaign, featuring Academy Award-winning actor Benicio del Toro, brings Heineken to life by focusing on the brand’s quality, heritage and international footprint, the company says. There’s More Behind the Star represents the brand’s biggest campaign and highest media investment to date in the United States, it adds.
Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.
In celebration of National Coffee Day on Sept. 29, Canton, Mass.-based Dunkin’ Donuts is giving consumers a medium-sized cup of the brand’s hot coffee for the special price of $0.66 at participating Dunkin’ Donuts restaurants nationwide.
It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.
Gin brand features berries and botanicals from across the world
September 20, 2016
Woking, England-based Brockmans Gin, a super-premium, new gin style, is gearing up for the holidays with a gift pack designed to help retailers drive incremental sales during the busy holiday season, it says.
Company launches Treo Organic Birch Water Infusion
September 20, 2016
Bob Golden, son of Hyman Golden, one of the three founders of Snapple, has embarked on his own beverage venture. After discovering the benefits of organic birch water during a trip to the Nordic countries of Europe, he developed Treo Organic Birch Water Infusion, a product of Harrison, N.Y.-based Treo Brands.