Beverage News

Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots
December 23, 2013

Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.


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Martinson releases Joe's Cup O'Cocoa Hot Cocoa Mix in single-serve capsules

Beverage available for foodservice and office coffee service customers
December 23, 2013

Martinson, a brand of Fort Worth, Texas-based Mother Parkers Tea & Coffee, announced the North American release of its Joe's Cup O'Cocoa Hot Cocoa Mix in RealCup single-serve capsules for foodservice and office coffee service customers.


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Duckhorn Wine Co. acquires vineyard in Washington state

Winery expands from Napa Valley with 20-acre vineyard site located in Washington’s Red Mountain AVA
December 20, 2013

Originally rooted in Napa Valley, Duckhorn Wine Co. is taking its wine-making expertise to Washington state with the acquisition of a 20-acre vineyard site in the acclaimed Red Mountain American Viticultural Area (AVA).


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Zevia reformulates soft drinks with new sweeteners

Monk fruit joins stevia and erythritol to sweeten the beverages
December 19, 2013

Zevia, Culver City, Calif., announced that it is reformulating its line of carbonated soft drinks (CSDs) with a new, all-natural sweetening system.


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IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age
December 17, 2013

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


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Domestic wines dominate category on-premise

Technomic’s 2013 BarTAB Report shows growth in domestic table wines at restaurants, bars
December 17, 2013

Domestic table wines dominate the wine scene in restaurants, bars and other on-premise locations, according to Technomic's 2013 BarTAB Report.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
December 16, 2013

Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Craft brewers’ economic contribution reached $34 billion in 2012

California, Texas and New York among top-grossing states for craft beer
December 16, 2013

According to a new analysis by the Brewers Association (BA), small and independent American craft brewers contributed $33.9 billion to the U.S. economy in 2012. This figure is derived from the total impact of beer brewed by craft brewers as it moves through the three-tier system, as well as all non-beer products that brewpub restaurants sell.


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Coca-Cola Americas announces management, organizational changes

CCA President Steve Cahillane steps down
December 13, 2013

The Coca-Cola Co., Atlanta, announced management and organizational changes related to Coca-Cola Americas in order to accelerate growth. Following the reorganization of the company’s operating structure last year, The Coca-Cola Co. is taking further action to streamline its focus and expedite its refranchising to independent bottling partners.


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Convenience store shopping increases during holiday season

Consumers are more likely to buy a drink at a c-store while holiday shopping
December 12, 2013

As consumers rush to finish their holiday shopping, they say they will rely more on convenience stores for beverages and snacks, stocking stuffers, party items and cash from ATMs, according to a consumer survey released by the National Association of Convenience Stores (NACS), Alexandria, Va.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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