Beverage News

Diageo teams with Sean ‘Diddy’ Combs to acquire DeLeon tequila

Joint venture follows strategic alliance on Ciroc ultra-premium vodka
January 8, 2014

Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.


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Starbucks expands latte portfolio into Via format

Coffee company also adds Caramel Flan Latte, Guatemala Casi Cielo coffee
January 7, 2014

Seattle-based Starbucks Coffee Co. added lattes to its Via portfolio so that consumers can brew their favorite Starbucks lattes at home. The Starbucks Via line now includes Vanilla Latte and Caffè Mocha varieties, which were inspired by the popular handcrafted Starbucks beverages served on-premise.


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TBS, Drync celebrate ‘Cougar Town’ season premiere with wine giveaway

Mobile app will award 2,500 fans with gift certificates for two bottles of wine
January 7, 2014

The TBS comedy “Cougar Town,” starring Courteney Cox, is preparing to make its return to TV on Jan. 7 at 10 p.m. Eastern time by promoting its characters’ drink of choice: wine.


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Minute Maid Juices To Go adds two new flavors

New flavors offer fruit and vegetable tastes, vitamins
January 6, 2014

Atlanta-based The Coca-Cola Co.’s Minute Maid brand welcomed two new flavors to its Juices To Go product line: Tropical Blend and Berry Blend. The new blends are the first Minute Maid Juices To Go products to contain both vegetable and fruit juices. Both varieties are available in 15.2-ounce single-serve bottles for on-the-go consumption.


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Heineken launches new global responsibility campaign

‘Dance More, Drink Slow’ movement involves Dutch DJ Armin van Buuren
January 6, 2014

Heineken USA Inc., a White Plains, N.Y.-based subsidiary of Heineken International BV, launched a new global responsibility campaign designed to make moderate alcohol consumption aspirational.


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Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots
December 23, 2013

Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.


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Martinson releases Joe's Cup O'Cocoa Hot Cocoa Mix in single-serve capsules

Beverage available for foodservice and office coffee service customers
December 23, 2013

Martinson, a brand of Fort Worth, Texas-based Mother Parkers Tea & Coffee, announced the North American release of its Joe's Cup O'Cocoa Hot Cocoa Mix in RealCup single-serve capsules for foodservice and office coffee service customers.


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Duckhorn Wine Co. acquires vineyard in Washington state

Winery expands from Napa Valley with 20-acre vineyard site located in Washington’s Red Mountain AVA
December 20, 2013

Originally rooted in Napa Valley, Duckhorn Wine Co. is taking its wine-making expertise to Washington state with the acquisition of a 20-acre vineyard site in the acclaimed Red Mountain American Viticultural Area (AVA).


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Zevia reformulates soft drinks with new sweeteners

Monk fruit joins stevia and erythritol to sweeten the beverages
December 19, 2013

Zevia, Culver City, Calif., announced that it is reformulating its line of carbonated soft drinks (CSDs) with a new, all-natural sweetening system.


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IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age
December 17, 2013

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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