Organic industry addresses supply chain challenges
May 19, 2016
The U.S. organic industry posted new records in 2015 with total organic product sales hitting a new benchmark of $43.3 billion, up 11 percent from the previous year's record level and far outstripping the overall food market's growth rate of 3 percent, according to the Washington, D.C.-based Organic Trade Association's (OTA) 2016 Organic Industry Survey.
To meet increasing popularity and demand on the heels of its April launch in select major cities, Truly Spiked & Sparkling, a brand of Boston-based The Boston Beer Co., announced its new spiked sparkling water has expanded distribution.
Georgia Historical Society unveils marker where first Coca-Cola was served
May 16, 2016
Atlanta-based The Coca-Cola Co. and its global philanthropic arm The Coca-Cola Foundation announced that they are pouring money into improvements throughout the city's Centennial Olympic Park District. Coca-Cola Chairman and Chief Executive Officer Muhtar Kent announced the gift alongside Atlanta Mayor Kasim Reed at a celebration hosted at the intersection of Peachtree and Marietta streets, where the first Coca-Cola was served 130 years ago on May 8, 1886, the company says.
Small and independent craft brewers across the country have created a special beer in honor of American Craft Beer Week (ACBW), May 16-22. The campaign, hastag #MakeSmallBeerBig, aims to celebrate the week with the Biggest Small Beer Ever Made, which was made by participating brewers in all 50 states using the same ingredients and recipe, according to Boulder, Colo.-based Brewers Association (BA).
Brand to sponsor four premier summer matches through July
May 12, 2016
This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.
Budweiser, a brand of St. Louis-based Anheuser-Busch, is taking its longstanding tradition of patriotic packaging even further this summer by replacing "Budweiser" with "America" on the front of its 12-ounce cans and bottles.
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., and DR1 Racing, Los Angeles, announced a global partnership featuring the top drone racing pilots in the world. According to the companies, this marks the first branded partnership and national broadcast for the burgeoning sport.