New division will serve as broker in Caribbean and Latin American regions
March 7, 2017
Miami-based Southern Glazer’s Wine and Spirits LLC announced the launch of its new Travel Sales and Export division, becoming the first major U.S. wholesale distributor to offer brokerage services to travel and export market channels, the company says. The new division will serve supplier partners as a broker across the Caribbean and Latin American regions, the cruise line industry, and duty-free operators in the Americas. As a broker, Southern Glazer’s will act as an agent of record and provide sales, marketing and logistical support to these markets, it says.
Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says.
More than 14,000 brewery professionals are expected to attend the 34th edition of Craft Brewers Conference & Brewexpo America, which takes place April 10-13 at the Walter E. Washington Convention Center in Washington, D.C. At the event, Imola, Italy-based Sacmi will focus on new solutions for the total quality control of labelled bottles at booth No. 2155.
Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.
New line builds on innovation, success of Not Your Father’s
February 28, 2017
Beginning March 1, Wauconda, Ill.-based Small Town Brewery, the makers of Not Your Father’s Root Beer, will introduce a new collection of artisanal brews that put a fresh spin on three classic American flavors. The new lineup includes Not Your Mom’s Apple Pie, Not Your Mom’s Strawberry Rhubarb and Not Your Mom’s Iced Tea.
Bottled water brand teams up with retailers for promotions
February 27, 2017
To address challenges faced by communities with little of no access to clean water, Voss Foundation was founded by the directors of Voss of Norway ASA as an independent nonprofit organization to address the availability of clean, safe water resources and hygiene in Sub-Saharan Africa.
Breakthru Beverage South Carolina, Ridgeway, S.C., will introduce select craft beers to its portfolio, beginning with Louisville, Ky.-based Goodwood Brewing Co. This represents Breakthru South Carolina’s first expansion into the beer marketplace, it says.
Integrated campaign includes sweepstakes, mobile app
February 24, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.