As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year.
Recent launch includes Cabernet Sauvignon, Red Blend
January 19, 2016
Napa, Calif.-based Delicato Family Vineyards announced the launch of Z. Alexander Brown, a new portfolio of wines from Napa Valley winemaker John Killebrew and Grammy-award winning musician Zac Brown. Highlighting the quality of California's North Coast with a Cabernet Sauvignon and Proprietary Red Blend, Z. Alexander Brown wines unveil a robust style reflective of the land and the potential that can result from a pair of artists with a passion for bringing food, people and a sense of place together through creativity, the company says.
Heaven Hill Brands, Bardstown, Ky., announced the launch of Christian Brothers Apple, the third flavor extension in the growing Christian Brothers Brandy line. The newest addition builds off the fast-growing apple flavor and successes of CB Honey and Peach, the company says.
360-degree program offers on-premise, digital components
January 18, 2016
A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrated, 360-degree retail and on-premise Soccer is Here program. The program encourages legal-drinking-age fans to choose Heineken for all of their soccer viewing activities, the company says. National TV, digital partnerships, social support, account activation and a consumer sweepstakes rewarding shoppers for every minute of every UCL and MLS match, will drive consumer engagement and increase consideration and sales of Heineken throughout the program, it adds.
Shock Top brand to appear in Super Bowl ads for first time
January 18, 2016
Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.
Acquisition company also owns Harvest Hill Beverage Co.
January 14, 2016
J.W. Child Associates, a Boston-based private equity firm and the owner of Sunny Delight Beverages Co. (SDBC), has agreed to sell SDBC to Brynwood Partners VII L.P., Greenwich, Conn., for an undisclosed amount pending regulatory approval. SDBC, a Cincinnati-based company, was formed by J.W. Childs in 2004 when it acquired the SunnyD brand from The Procter & Gamble Co., Cincinnati.
Craft whiskey company will continue to operate independently
January 12, 2016
Constellation Brands Inc., Victor, N.Y., acquired a minority stake in Nashville, Tenn.-based Nelson’s Green Brier Distillery, a distillery that produces a variety of craft whiskeys. Nelson’s Green Brier Distillery will continue to operate independently to produce, market and sell its products.
Pabst subsidiary to brew historic beers at CBA’s Washington brewery
January 12, 2016
Portland, Ore.-based Craft Brew Alliance Inc. (CBA) and Pabst Brewing Co. (PBC), Los Angeles, announced that the two companies have entered into a brewing agreement that supports strategic growth objectives for both companies. PBC’s subsidiary Rainier Brewing Co. will begin brewing Rainier Pale Mountain Ale among other Rainier brands at CBA’s brewery in Woodinville, Wash. this spring, the companies say. As part of the agreement, PBC has been granted an option to purchase the Woodinville facility at any time during the next three years, they add.