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- BEVERAGE R&D
Gevalia, a brand of Northfield, Ill.-based Kraft Foods Group Inc., announced the introduction of its single-serve, café-style coffee beverages for use in the Keurig K-Cup brewer, a product of Green Mountain Coffee Roasters, Waterbury, Vt.
Absolut, a brand of New York-based Pernod Ricard USA, launched a new brand campaign called Transform Today with creative agency Sid Lee, New York.
Purchase, N.Y.-based PepsiCo’s Pepsi brand is kicking off the 2013 NFL season by celebrating the passion and excitement that fans everywhere have for the game of football with the launch of a multi-faceted brand campaign titled "Are You Fan Enough?" Pepsi will enhance the fan experience throughout the season by bringing them closer to the teams, players and ultimately the game, according to the brand.
Newcastle Brown Ale, a brand of Heineken USA, White Plains, N.Y., brought back its fall No Bollocks retail program for 2013.
Dos Equis, a Mexican beer brand of Heineken USA, White Plains, N.Y., unveiled the details of its fall Masquerade program, which launched at retail and in on-premise accounts Sept. 1. Set to coincide with fall celebrations, Dos Equis Masquerade invites consumers of legal drinking age to celebrate Halloween with Dos Equis and enter for a chance to win a trip to the Ultimate Masquerade Party in Miami.
Korbel California Champagne, a brand of F. Korbel & Bros., Guerneville, Calif., announced the winners of its Korbel Mimosa Girls Getaway contest, which asked women to submit a toast about their friendships explaining why their groups of friends should be chosen to win the ultimate girls getaway to the Korbel Winery in Sonoma County, Calif.
This fall, Purchase, N.Y.-based PepsiCo’s Mountain Dew and Doritos brands will give fans a chance to bid on thousands of Xbox One entertainment systems through their "Every 2 Minutes" online auction experience.
With fall approaching, Seattle-based Starbucks Coffee Co. is bringing back its seasonal Pumpkin Spice Latte (PSL) for the 10th consecutive year.
Sunny Sky Products LLC, a Houston-based manufacturer and distributor of specialty dispensed beverages, completed the acquisition of Turbo Energy Drink LLC, Redmond, Wash., in an all-cash transaction. According to Sunny Sky, the acquisition will expand distribution of its beverage offerings further into the on-premise channel — particularly into bars and nightclubs.
Through Absolut’s Open Canvas initiative, the Purchase, N.Y.-based brand of Pernod Ricard USA invited more than 15 emerging artists to transform Divisadero Street in San Francisco into a public interactive art exhibit. From coast to coast, Absolut is working to inspire creative risk-taking by collaborating with local artists to transform entire street blocks into pieces of art. The initiative first launched in Williamsburg, a neighborhood in Brooklyn, N.Y., earlier this summer and now is available for local San Francisco passers-by to interact with and enjoy through Sept. 1.
Hendrick’s Gin invites consumers to experience the world inside its bottle. (Photos by Jennifer Haderspeck)
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