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Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.
Nostalgia has kept vanilla among the top flavors used in food and beverages, but its association with natural and clean-label trends is giving it an edge.
Whether its dairy milks, ready-to-drink (RTD) hot and iced coffees, meal replacement drinks or protein powders, vanilla is one of the most universally accepted flavor profiles around the world. In fact, vanilla is so well-known that its very name means “common.”
To deliver the results that beverage companies desire, ingredient suppliers are expanding their capabilities through certifications and technology advancements.
fairlife LLC, a brand of The Coca-Cola Co., launched fairlife smart snacks, a collection of snack-sized beverages designed to curb hunger in between meals, the company says.