Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown,” it says. The digital collectible does not require participants to have a digital wallet, it notes.

Crown Royal, a brand of Diageo North America, New York, announced the continuation of its multi-year NFL partnership, which includes the "Kick off with Crown Royal” campaign by dedicating $25,000 from the Crown Royal Generosity Fund to the Southern Smoke Foundation, an organization created to take care of food and beverages workers who need it most.

Crown Royal, a brand of New York-based Diageo North America, is bringing the flavor to spring and summer celebrations for the next generation of drinkers (21+) with Whisky Lemonade, its newest ready-to-drink cocktail flavor.

Rounding out a season full of generosity, Crown Royal and sportscaster Erin Andrews recognized 56 of the most influential women in sports with a gift of the brand’s newest whisky – Crown Royal Aged 18 Years.

Crown Royal, a brand of Diageo North America, released a line of ready-to-drink (RTD) cocktails in three varieties: Peach Tea, Whisky & Cola, and Washington Apple. 

Crown Royal, a brand of Diageo North America, launched its latest whisky flavor: Peach.

Crown Royal, a brand of Norwalk, Conn.-based Diageo North America, announced that it is giving dads the royal treatment this month and enabling consumers to Crown Your Father, by creating a unique digital portrait that can be shared with dad on social media. Through June 19, sons, daughters and spouses 21 years and older can visit CrownYourFather.com to create a portrait of their dads, husbands or father-like figures as a regal, shareable gift, honoring the generous spirit of fathers everywhere, the company says.

Crown Royal, a brand of Diageo North America, introduced Crown Royal Vanilla Flavored Whisky, a blend of hand-selected Crown Royal whiskies infused with the flavor of Madagascar Bourbon Vanilla. 

Diageo North America released Crown Royal Regal Apple, which blends hand-selected Crown Royal whiskies with  Regal Gala apples to create a balance of robust whiskey notes and crisp apple flavor, the company says.

Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process.