Items Tagged with 'fortification'

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences. 

This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.

With more interest in the brain-body connection, consumers increasingly are seeking beverage solutions that not only support cognitive health, but also mental and emotional well-being.  

Despite inflation contributing to volume declines for juice and juice drinks, beverage-makers innovate with flavor and sweetener systems to keep the category fresh.

Health considerations have impacted the beverage industry by way of fortified beverages. 

As consumers cope with stress and anxiety, they are turning to beverages to induce relaxation and support healthy sleep cycles.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.