Launched in 2020, Chlorophyll Water provides more than just hydration. The water is loaded with chlorophyll and vitamins, supplying plenty of potential health benefits while valuing sustainability.
Caribe Juice, makers of WTRMLN WTR, announced the launch of WTRMLN ADE, a clean cold-pressed ultra-hydrating lemonade that harnesses the superpower of real watermelon.
Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.
As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.