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As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.
