Chlorophyll Water launched new bottles made from 100% recycled plastic (rPET) with CleanFlake label technology in the Hot Products section of Natural Products Expo West.
As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.