Malibu Rum launches Connected Bottle

LTO bottle features NFC technology in the cap, QR code on the bottle neck

July 10, 2019

Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.

Opportunities for human-robot collaboration increases

Robots increase productivity, handle repetitive tasks

Barbara Harfmann

October 5, 2018

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As busy beverage warehouses handle burgeoning SKUs and manpower shortages continue, repetitive robotics-related functions are filling the gaps.

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

From cocktails to coffee to smoothies, shakes and beyond, beverage creation continues to be an evolving exploration of exciting, new tastes and bold, innovative flavors.

Beverage Industry Magazine

2019 September

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.

Check back throughout the month for additional content.

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