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Opti-Vu is designed to elevate the Industrial Internet of Things (IIoT) by providing powerful data analytics to help plant managers improve productivity, energy, safety and asset management.
Consumers who scan the QR code or tap the NFC tag are directed via a quick-link URL to an interactive mobile game where consumers can play for a chance to win Malibu branded swag while gaining exclusive access to cocktail recipes and more, the company says.