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Home » Keywords: » multi-cultural consumers

Items Tagged with 'multi-cultural consumers'

ARTICLES

La Fête du Rosé

Constellation acquires minority stake in La Fête du Rosé

Investment marks is 1st as part of Constellation’s Focus on Minority Founders initiative
May 13, 2021

Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé ― a brand created to cater to diverse drinkers who share common interests across travel, food, experiences and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030, it says.


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Tecate y Tamales

Tecate pairs with tamales in holiday promotion

Marketing program offers shoppers chance to win Uber credits
October 22, 2020

In a retail promotion beginning in early November and running through December, Tecate is combining the Mexican Import with a tradition that reflects the Mexican American cultural heritage. 


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Beverage News

Ocean Spray launches first national Hispanic marketing campaign

Sabor Único. Bueno Para Todos aims to educate Hispanic audience on benefits of cranberries
October 19, 2020

Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.


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La Fête du Rosé
Up Close With

La Fête du Rosé promotes inclusiveness

Rosé wine brand invites all to join the party
Barbara Harfmann
Barbara Harfmann
August 21, 2020
On the market since last summer, La Fête du Rosé, which literally means “The Rosé Party,” has set out to be the go-to rosé wine that speaks to multicultural consumers with a zest for travel, food, wine and life — the same attributes that speak to the heart and soul of La Fête Founder and Chief Executive Officer Donae Burston.
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Jessica Jacobsen

New product development muses from around the globe

Historical practices, multicultural consumers among innovation influencers
Jessica Jacobsen
Jessica Jacobsen
August 15, 2017
When reading the Sunday paper last month (yes, I’m a millennial who gets a physical newspaper), my interest was piqued when learning about a new craft beer collaboration.
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1872 Straub Bottle

Craft beer, high-end wine, spirits benefit alcohol-only retailers

Deregulation brings about external competition for package stores
Jessica Jacobsen
Jessica Jacobsen
August 10, 2017
The tenth amendment of the U.S. Constitution states that outside of the powers delegated by the Constitution, states and their people possess the remaining power. Because of this, the U.S. alcohol sales laws can vary greatly from state to state; however, deregulation by states for various reasons is offering new opportunities for alcohol retailers but also is intensifying competition.
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Tecate Wall

Tecate Light launches TV spot during first presidential debate

Spot to appear on Fox News, Univision, Telemundo
September 26, 2016

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.


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Tecate logo

Tecate Light announces summer program featuring Chivas del Guadalajara

Brand to sponsor four premier summer matches through July
May 12, 2016

This summer, Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is partnering with Chivas del Guadalajara, one of the most-followed soccer clubs in the Americas, to sponsor four of the club’s premier summer matches in the United States. The matches include June 25 in Chicago, July 2 in Denver, and July 10 and 31 in Los Angeles, the company says.  


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Bud Light and Pacifico

CPG markets influenced by multi-cultural consumers

Mobile, cultural connections key factors for ambicultural shoppers
Jessica Jacobsen
Jessica Jacobsen
May 11, 2016

In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.


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Tecate Light Holiday Promotion

Tecate Light launches new promotion for holiday season

Imported beer brand will partner with Pandora, Ibotta
October 30, 2015

From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says. 


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