British tea brand Twinings announced the launch of Twinings Refreshers, its first ever herbal tea instant beverage, specially crafted to dissolve in cold water and deliver bold flavor in seconds.
Celestial Seasonings, Boulder, Colo., announced the expansion of its wellness tea portfolio beyond its fan-favorite Sleepytime offerings to include new benefit teas that support a variety of daily wellness needs.
Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.
Hrbvor (her-bi-vore) launched a new line of herbal iced teas that checks all the boxes for a healthy, yet tasty, ready-to-drink (RTD) alternative to sugary juices, sodas and sports drinks, it says.
Just Ice Tea hits shelves this month at retailers nationwide
September 20, 2022
Co-founders of Honest Tea Seth Goldman and Barry Nalebuff announced their return to the bottled tea business alongside celebrity Chef Spike Mendelsohn with the launch of Just Ice Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair Trade Certified teas and sweeteners.
This year’s State of the Industry report on the U.S. tea market notes that as the overall beverage market is adjusting to the impact of the pandemic, refrigerated, ready-to-drink (RTD) tea segments drive growth.
With the impact of the pandemic forcing the beverage market to adjust, experts note that, the tea and ready-to-drink (RTD) tea category have already begun recalibrating.