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ITO EN expands lineup of ready-to-drink teas

Company named in Top 50 list of companies that are changing the world

June 12, 2017

The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.

Ito En North America announces new product award

Matcha Love Culinary Matcha named "Best New Product - Tea As An Ingredient" at World Tea Expo 2015

May 26, 2015

Ito En North America Inc., Brooklyn, N.Y., the premier leading green tea company announced the award of their new Matcha Love Culinary Matcha as "Best New Product-Tea as an Ingredient" at the World Tea Expo 2015, the leading tradeshow and conference focused 100-percent on premium tea and related products held in Long Beach, California, May 6-8.

Ito En introduces Shincha green tea to U.S. beverage market

Ready-to-drink tea available online, at select retailers for limited time

June 30, 2014

Ito En North America Inc., Brooklyn, N.Y., a subsidiary of Ito En Ltd., will debut bottled Shincha green tea in the United States. Shincha is the year’s very first harvest of green tea, which is known for its fresh and lively flavor, sweet finish, and smooth umami character, the company says. The company plans to bottle the tea, which is only accessible for a few months each year, under its Oi Ocha green tea brand and release it online and at select U.S. retailers for a limited time.

Jay Street Coffee

January 10, 2014

Known for its ready-to-drink line of Teas’ Tea beverages, Ito En North America Inc. has entered the coffee segment with its new ready-to-drink Jay Street Coffees.

Ito En enters coffee market

Jay Street Coffee leverages company’s expertise in ready-to-drink teas

December 3, 2013

Known for its ready-to-drink line of Teas’ Tea beverages, Ito En North America Inc. has entered the coffee segment with its new ready-to-drink Jay Street Coffees.

Ito En lets fans rest on their tea laurels

June 14, 2013

Ito En, a supplier of loose green tea leaves and the maker of Teas’ Tea ready-to-drink green teas, created a Tea Bench that is made of recycled green tea leaves.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.