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Home » Keywords » Ito En

Items Tagged with 'Ito En'

ARTICLES

ITO EN Leaders

ITO EN expands lineup of ready-to-drink teas

Company named in Top 50 list of companies that are changing the world
Barbara h200x200
Barbara Harfmann
June 12, 2017
No Comments
The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.
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BigMatcha

Ito En North America announces new product award

Matcha Love Culinary Matcha named "Best New Product - Tea As An Ingredient" at World Tea Expo 2015
May 26, 2015
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Ito En North America Inc., Brooklyn, N.Y., the premier leading green tea company announced the award of their new Matcha Love Culinary Matcha as "Best New Product-Tea as an Ingredient" at the World Tea Expo 2015, the leading tradeshow and conference focused 100-percent on premium tea and related products held in Long Beach, California, May 6-8.


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Beverage News graphic

Ito En introduces Shincha green tea to U.S. beverage market

Ready-to-drink tea available online, at select retailers for limited time
June 30, 2014
No Comments

Ito En North America Inc., Brooklyn, N.Y., a subsidiary of Ito En Ltd., will debut bottled Shincha green tea in the United States. Shincha is the year’s very first harvest of green tea, which is known for its fresh and lively flavor, sweet finish, and smooth umami character, the company says. The company plans to bottle the tea, which is only accessible for a few months each year, under its Oi Ocha green tea brand and release it online and at select U.S. retailers for a limited time.


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Jay Street Coffee

Jay Street Coffee

January 10, 2014
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Known for its ready-to-drink line of Teas’ Tea beverages, Ito En North America Inc. has entered the coffee segment with its new ready-to-drink Jay Street Coffees.


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Jay Street Coffee

Ito En enters coffee market

Jay Street Coffee leverages company’s expertise in ready-to-drink teas
December 3, 2013
No Comments

Known for its ready-to-drink line of Teas’ Tea beverages, Ito En North America Inc. has entered the coffee segment with its new ready-to-drink Jay Street Coffees.


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Ito En Tea Bench

Ito En lets fans rest on their tea laurels

June 14, 2013
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Ito En, a supplier of loose green tea leaves and the maker of Teas’ Tea ready-to-drink green teas, created a Tea Bench that is made of recycled green tea leaves.


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