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Home » Keywords: » Project 12

Items Tagged with 'Project 12'

ARTICLES

Budweiser Project Twelve

Budweiser Brewmasters’ Project Twelve returns with three new beers

Last year’s program resulted in Budweiser Black Crown as permanent brand extension
October 8, 2013

Anheuser-Busch, the St. Louis-based subsidiary of Anheuser-Busch InBev, is bringing back Budweiser Brewmasters’ Project Twelve on Oct. 28.


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king ft

Anheuser-Busch’s King of Beers

February 18, 2013

 “King of Beers” takes on a new meaning for Anheuser-Busch’s new Budweiser Black Crown beer, which won national distribution through the brand’s Project 12 initiative. 


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Budweiser Black Crown

Budweiser Black Crown

January 23, 2013

Anheuser-Busch, a subsidiary of Anheuser-Busch InBev, announced the winning beer of its Project 12 initiative: Budweiser Black Crown, brewed by Los Angeles brewmaster Bryan Sullivan.


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12

Budweiser puts beer to a vote

November 15, 2012

Using one of the largest “focus groups” in Budweiser history, Anheuser-Busch collected feedback at summer-long, nationwide sampling events involving thousands of consumers in order to select three beers for its limited-edition Budweiser Project 12 sampler pack.


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Consumers select three new Budweiser beers for Project 12 sampler pack

Consumers select three new Budweiser beers for Project 12 sampler pack

September 18, 2012

After collecting feedback at summer-long, nationwide sampling events involving thousands of consumers, St. Louis-based Anheuser-Busch used its findings to select three beers for its limited-edition Budweiser Project 12 sampler pack, which will be available this fall.


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