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Bolthouse Farms, Bakersfield, Calif., has closed its acquisition of Evolution Fresh from Starbucks, Seattle. The acquisition includes the brand, business, and employees supporting Evolution Fresh. By uniting the two powerhouse brands, Bolthouse Farms looks to further accelerate the company’s leadership within the premium juice and refrigerated beverage categories in retail, it says.
To keep humor light, Bolthouse Farms launched a “Don’t Get Caught Naked” campaign to encourage fans to share their funny stories in exchange for Bolthouse Farms prizes and SWAG.
With 12 grams of sugar, only 80 calories and 4 grams of protein, the holiday nog offers the creamy taste of traditional eggnog but with fewer calories and a dash of carrot juice, the company says.
In response to consumers' growing demand for more premium beverages with protein, various flavors and on-trend ingredients, Bolthouse Farms, a subsidiary of Camden, N.J.-based Campbell Soup Co., announced its new 2016 spring beverage innovations that will launch under the Bolthouse Farms and 1915 Bolthouse Farms brand names, the company says.
Campbell Soup Co., Camden, N.J., reported that sales for its U.S. Beverages segment, which includes V8 juices and juice drinks and Campbell’s tomato juice, were up 6 percent in the fourth quarter of its 2014 fiscal year, which ended Aug. 3.