Bolthouse Farms campaign, funny ‘naked’ stories unite

Fans share best stories for chance at winning Bolthouse Farms prizes

(Image courtesy of Bolthouse Farms)

In January, Bolthouse Farms launched its Don’t Get Caught Naked campaign, introducing the brand’s first mascot: a hairless Sphynx cat named Bolt. The digital campaign was illustrated by Bolt, who was consistently “caught naked” in a variety of situational mishaps. Fans 18 years and older who share their "caught naked" 2020 story via direct message at @BolthouseFarms on Instagram received a free on-demand, same-day delivery of a one-week supply of Bolthouse Farms beverages, a coupon for Bolthouse Farms products and Don't Get Caught Naked branded gear.

The 2023 Food Safety Summit, held from May 8–11, was a highly anticipated event that brought together 2,700 industry professionals, researchers, policymakers, and experts in person and virtually from around the world to discuss the latest advancements and challenges in ensuring food safety. The Summit combined 1,200 in-person and 1,500 virtual participants who were able to learn together. The six insightful sessions that were live streamed during the Summit are now available on demand until May 2024.

In this webinar, Black Swan uses AI-powered social intelligence to analyze the key trends driving change in the RTD space with recommendations for how brands can stay ahead of the curve.