In January, Bolthouse Farms launched its Don’t Get Caught Naked campaign, introducing the brand’s first mascot: a hairless Sphynx cat named Bolt. The digital campaign was illustrated by Bolt, who was consistently “caught naked” in a variety of situational mishaps. Fans 18 years and older who share their "caught naked" 2020 story via direct message at @BolthouseFarms on Instagram received a free on-demand, same-day delivery of a one-week supply of Bolthouse Farms beverages, a coupon for Bolthouse Farms products and Don't Get Caught Naked branded gear.
Bolthouse Farms campaign, funny ‘naked’ stories unite
Fans share best stories for chance at winning Bolthouse Farms prizes
February 5, 2021